Bavya S

90% of brands still chase Google rankings. The other 10% are getting cited by AI engines. Which side are you on? The distinction is simple: Old SEO asked: “How do we rank on page one?” New SEO asks: “How do we get retrieved, cited, and trusted by AI?” Old SEO measured clicks. New SEO measures citations. Old SEO stuffed keywords. New SEO matches intent. Old SEO rewarded volume. New SEO rewards authority. I’ve watched too many teams confuse traffic with visibility. They’ve got dashboards. Keyword trackers. Dozens of low-value blogs. But ask them: “Is your brand showing up in ChatGPT answers?” Silence. Or worse: “We’re #3 for our keywords this quarter.” That’s not visibility. That’s a ranking on borrowed time. Remember when page one was the goal? That world is gone. AI search doesn’t stop at page one. It summarizes. It cites. It decides who gets trusted. And if you’re invisible there? You don’t exist at discovery. Real visibility example: Your competitor gets cited in Gemini’s answers. Your brand? Ignored. Guess who wins the customer conversation? When you adapt to New SEO: ✓ Every mention compounds your authority ✓ AI engines trust and cite your content ✓ Your brand shows up where buying decisions are made When you cling to Old SEO: ❌ Clicks don’t convert ❌ Bots crawl, but AI ignores you ❌ You’re busy producing, but losing relevance Here’s the uncomfortable truth: If AI engines don’t cite you, buyers won’t see you. Marketers, this is the shift: Stop chasing rankings. Start chasing citations. Because in 2025, AI is the new distribution. And visibility belongs to the brands which AI choose to cite. (Post inspired from Chris Donnelly) Thanks to him.... Ready to future-proof your SEO? Explore how the new Semrush AI Toolkit helps you write, rank, optimize, and convert... All in one place. Try Now: https://lnkd.in/e8zZsBNm ♻️ Repost it to share with your network Follow me Madhav Mistry for insights on marketing

٧٩٨

٣٦ تعليق

3 layers of GEO every SEO should know AI search doesn’t just scan content it references structured, layered sources. 1. GEO Strategy - AI Presence - Topic Authority - Messaging - UGC Exposure - Wikipedia Signal - Content Trust - Brand Mentions - Quote Usage - Stat Inclusion 2. GEO Plan - Fresh Content - AI Tracking - SSR Setup - Topic Clusters - Platform Mix - Format Testing - Channel Map - Crawl Budget 3. GEO Execution - Semantic Depth - Rich Media - Clean Code - Schema Markup - Video Assets - Reddit Presence - Quote Blocks - Author Credibility - Snippets Readiness - LLM Signals - Link Hygiene The key: GEO isn’t about more content. It’s about layered structure AI can cite. Structure → Signal → Surface If you want your SEO to thrive in 2025, this layered approach is essential. 🙋 Repost to your network if you found this valuable! Source: Semrush

٤١٤

١٥٤ تعليق

AI answers are replacing clicks is your brand ready to show up? 🚩 problem – 46% of searches are local → but most skip local SEO – 58% of people use natural language → brands not ready for AEO – 65% of clicks go to the top 3 results → SEO basics often missed – AI answers + snippets now take traffic → many brands disappear 🏆 solution → Combine SEO + GEO + AEO ➤ SEO – Fix site speed, mobile, and crawl issues – Research brand + non-brand + long-tail keywords – Publish blogs, guides, and internal links – Add schema (products, services, FAQs) ➤ GEO – Optimize Google Business Profile (photos, reviews, Q&A) – Create city/area pages with maps – Add business to directories – Build local backlinks (news, blogs, associations) ➤ AEO – Add FAQs on every page – Target “People Also Ask” and snippets – Optimize for voice search (natural Q&A) – Keep content fresh and updated 🙂 impact when done together – SEO → Better rankings – GEO → More local calls & visits – AEO → Brand picked by AI answers & snippets 👉 SEO alone = limited growth 👉 SEO + GEO + AEO = complete visibility ================================ ♻ Repost to help others :) 💬 Comment below if this post helped you out! follow for more update: Mohammad Fakhruddin #SEO #LocalSEO #AEO #DigitalMarketing #SearchStrategy #AI

٥٨

٤٠ تعليق

GEO is the new SEO and most brands are missing it completely Whilst everyone’s debating whether AI will kill SEO, the smart money is already moving. Here’s what’s happening right now: - ChatGPT gets 10M+ queries daily - Perplexity saw 858% growth in search volume - Traditional search clicks are dropping 25% faster than predicted GEO isn’t replacing SEO. It’s expanding it. The shift I’m seeing: ✅ Keywords → Intent-driven answers ✅ Page rankings → AI citations ✅ Link building → Brand mentions across platforms ✅ Traffic focus → Influence focus What’s working in 2025: - Structured data and schema markup are critical (not optional) - Conversational content that mirrors how people actually speak - Clear, scannable answers that AI can extract easily - Building authority through mentions, not just backlinks The brands optimising for both traditional search AND generative engines? They’re winning whilst everyone else argues about the future. Big shoutouts to Aleyda Solís, Rand Fishkin, Barry Schwartz and John Mueller for their brilliant insights on AI search and GEO, your research is shaping the industry. Drop “GEO” in the comments if you want my quick checklist for getting started. #SEO #GEO #AISearch #DigitalMarketing #SearchOptimization #ContentStrategy

٨٥

٣٢ تعليق

🚨 Big update for marketers & analysts! Google Analytics just made life way easier by adding Meta Ads + TikTok Ads data import. Now, you can automatically pull in cost, clicks, and impression data — no more messy spreadsheets or manual uploads. Here’s why this matters: ✅ See Meta + TikTok ad spend alongside your GA4 traffic & conversions ✅ Unlock clearer ROI insights by tying cost → clicks → conversions ✅ Get up to 24 months of historical data pulled in automatically ✅ Use scenario planning & projections for smarter budgeting (coming soon 👀) ⚠️ Heads up: If you’ve uploaded manual cost data before, delete those datasets first to avoid duplication. For me, this update is HUGE because GA4 isn’t just an analytics tool anymore. It’s turning into a central hub for cross-channel ad insights. 👉 If you’re running Meta + TikTok campaigns but not syncing the data into GA4 yet, you’re basically flying blind on true ROI. I help businesses set up Meta Pixel, TikTok Events API, server-side tracking & GA4 imports so every dollar spent on ads is backed by clean, actionable data. Would you like me to share a step-by-step breakdown on how to set this up without breaking anything? 👇

٢١٧

١٧ تعليق

The easiest way to improve your ads? Improve your offer. Because when the offer is irresistible: → CTR improves instantly → Conversions double → Scaling becomes possible No amount of targeting tricks or creative tweaks will save a weak offer. Strong offers make weak ads work. Weak offers kill strong ads.

١٠٦

٢٧ تعليق

Dear CEOs and Founders, Seeing Google Search Console impressions up but clicks down? It's a common SEO puzzle! This often means your content is visible, but not compelling enough to click, or Search Engine Results Page (SERP) changes are at play. Key Reasons for this trend: 1. SERP Feature Changes: Google frequently updates the SERP layout with features like video carousels, image packs, featured snippets, People Also Ask boxes, and ads. These can push your organic listing down, reducing visibility and clicks. 2. Featured Snippets and AI Overviews: A featured snippet (position zero) or AI Overview can answer a user's query directly on the SERP, eliminating the need to click through to your site. This leads to higher impressions but fewer clicks. 3. Google Ads: More paid ads above organic results decrease visibility and lower your Click-Through Rate (CTR). 4. Irrelevant Keywords and Content Mismatch: Ranking for irrelevant keywords or having a search snippet that doesn't accurately reflect user intent can deter clicks. 5. Low Ranking Position: While impressions may increase from ranking for more keywords, appearing in lower positions (e.g., on the second page) significantly reduces clicks. 6. Unappealing Titles and Meta Descriptions: Poorly crafted or truncated titles and meta descriptions fail to attract users. 7. Competition: Stronger or more compelling search results from competitors can draw clicks away. 8. Structured Data Issues: Errors can remove rich snippets, reducing visual appeal and CTR. What you can do to improve clicks on your website? 1. Analyze your data: Use Google Search Console's Performance report to identify specific queries and pages with high impressions but low clicks. 2. Optimize titles and descriptions: Craft engaging, keyword-rich meta titles and descriptions that accurately reflect your content and encourage clicks. Consider using numbers or emotional triggers. 3. Improve ranking position: Focus on SEO strategies to achieve higher rankings for relevant keywords, as higher positions generally yield higher CTRs. 4. Use schema markup: Implement schema markup to enable rich snippets, making your search results more visually appealing and informative. 5. Match search intent: Ensure your content aligns with the intent behind your target keywords. Provide comprehensive answers for informational queries or strong product pages for commercial ones. 6. Monitor and adapt: Continuously observe your CTR and other key metrics in Search Console. A/B test different titles, descriptions, and content formats to see what resonates best with your audience. By carefully analyzing your data and implementing strategic changes, you can improve your CTR and drive more qualified traffic to your website! Drop a comment below if you're doing something different to improve clicks on your website from search engines. Thank you!

٩٤

١١ تعليق

90% of Meta advertisers overcomplicate their lead gen campaigns👇🏻 Everyone thinks more targeting equals better leads. 𝐇𝐞𝐫𝐞'𝐬 𝐭𝐡𝐞 𝐭𝐫𝐮𝐭𝐡: Quality leads don't need complexity... ...they need clarity. 𝐓𝐡𝐞 𝐥𝐞𝐚𝐧 𝐥𝐞𝐚𝐝 𝐠𝐞𝐧 𝐟𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤 that scales: • One specific pain point • One clear value exchange • One irresistible lead magnet Brands generating quality leads at scale? 🔴 𝐓𝐡𝐞𝐲 𝐃𝐎𝐍'𝐓: • Test 20 audiences simultaneously • Create 15 different offers • Hope something sticks 🟢 𝐈𝐧𝐬𝐭𝐞𝐚𝐝, 𝐭𝐡𝐞𝐲: • Start with one proven angle • Let data guide expansion • Scale what converts 🟣 𝐀𝐧𝐝 𝐭𝐡𝐞 𝐫𝐞𝐬𝐮𝐥𝐭𝐬? • Higher sales team satisfaction • Lower cost per qualified lead • Predictable revenue growth Tired of burning budget on complexity? 𝐒𝐭𝐨𝐩 starting wide. 𝐒𝐭𝐚𝐫𝐭 scaling from clarity.

٤٣

٣١ تعليق

AI search is rewriting the rules of SEO. And many brands will be left behind. People aren’t searching as much as before. They’re asking ChatGPT, Gemini, and Perplexity for direct answers. These AI tools generate results based on multiple factors: → Brand authority and credibility → Relevance to the user’s query → Consistent mentions and citations → Topical depth across content → Trust signals from external sources If your brand is not optimizing for AI platforms, it's invisible to these users and how they discover things. That’s where Ahrefs Brand Radar comes in. ↳ It helps marketing teams measure, understand, and improve how their brand shows up across AI-driven discovery. Here’s how it works (step-by-step): Step 1: Access Brand Radar → Sign up or log in to your Ahrefs account → Open the Brand Radar tab to start tracking visibility instantly Step 2: See how AI platforms view your brand → Check how ChatGPT, Gemini, and Perplexity represent your brand → Spot gaps between AI visibility and traditional search Step 3: Benchmark against competitors → Compare visibility and reputation side by side → See which brands dominate your key topics or categories Step 4: Track branded search demand → Monitor branded search volume to measure awareness → See how AI exposure drives more searches for your brand Step 5: Monitor brand mentions → Discover which sites and communities mention your brand → Strengthen citations so AI tools reference you more often Step 6: Turn insights into AEO growth → Find new content and citation opportunities → Optimize for Answer Engine Optimization to appear in more AI results AI is redefining how discovery works. Brands that measure their visibility now will own the users' attention later. 📌 Try Ahrefs Brand Radar today: ahrefs.com/brand-radar 🔄 Repost to help others boost brand visibility in AI search P.S. This post is in partnership with Ahrefs, #partnership #sponsorship #AISearch #AEO #Marketing #SEO #LLMs #DigitalMarketing #Ahrefs #BrandRadar #AhrefsPartner #SponsoredByAhrefs

٨٨٧

٢٦٤ تعليق

Stop tweaking button colors. Start testing what actually moves the needle. 👇 According to Bob Stone, there are 6 big levers behind direct marketing breakthroughs: 1- The products or services you offer 2- The media you use 3- The propositions you make 4- The message you base your copy on 5- The formats you choose 6- The timings you select Changing key details have their place. But big results often come from bold tests. Some breakthroughs only happen when you test the big things.

٦٣

٤٥ تعليق