Gaurav Chhaparwal

🌍 Case Study: How Elbroz Media Private Limited cut cross-border payment costs by 4x with Xflow When Elbroz Media, a full-service digital agency based in Noida, scaled its client base across the U.S., Canada, and the U.K., managing international receivables quickly became a bottleneck. Initially using legacy platforms, the team faced: ⏳ 3–5 day payout delays 💸 High transaction fees eating into margins ❌ Limited control over FX conversions and batch withdrawals For a fast-growing business working on multiple projects and recurring invoices, this lack of transparency and efficiency was holding them back. ✨ Enter Xflow. By switching to Xflow, Elbroz Media transformed the way it manages global payments: * 65% savings on transaction fees * 3x faster payouts (often within 24 hours) compared to legacy platforms * $20K+ processed seamlessly across currencies and markets * Real-time FX visibility with our intuitive dashboard * Smarter decision-making powered by the FX AI Analyst: set target rates, automate withdrawals, maximize returns Multi-currency accounts gave the team flexibility to manage operations across markets, while Xflow’s round-the-clock support ensured every query was addressed. 💡 The result? Elbroz Media now runs its international payment operations with predictability, efficiency, and confidence, freeing up time and resources to focus on what they do best: designing user-friendly websites, building secure online stores, and delivering data-driven marketing campaigns for clients worldwide. We’re proud to be a long-term partner in their growth journey. 🚀

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88% of consumer app spending today is only on Google & Meta. But when performance marketers smartly diversify their budgets beyond these walled gardens, their return on ad spend increases by up to 214% 💡💰 📈 Spoke about the limitations of over-indexing on Google & Meta in this story by Campaign India. Read the 'Performance through Independence' report by Moloco, Sensor Tower, & Singular for more. Tom Shadbolt Paul D'Arcy Diana Adair Shweta Sachdeva Burcu S. Kezia Vere Nicoll https://lnkd.in/gsSkkgXd

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Confessions of a Media Auditor. Part 2. We are regularly asked by brand leaders to audit their streaming investments. Almost every time, we see the same pattern: platform dashboards look outstanding while brand search, site sessions, and sales remain flat. This isn’t conspiracy — it’s the byproduct of a persistent information gap in streaming buys. Fragmented supply, fuzzy definitions of “CTV,” and incentive-driven metrics combine to tell a story of success that doesn’t match business reality. Too often, this gap is reinforced by agencies—sometimes masquerading “ad tech platforms” with managed-service offerings—that fail to educate clients on the true variability of inventory. Whether through omission or oversimplification, that lack of clarity amounts to obfuscation. The outcome is predictable: smart brands, lured by the promise of cheap CPMs, eventually conclude: CTV doesn’t work. But before we accept that conclusion, we ask five questions: 1. What inventory are you actually buying? 2. Which devices are your ads truly delivered on? 3. What % of impressions reached your primary audience? 4. Did you budget enough reach to separate signal from noise in your leading indicators? 5. Did you deliver enough frequency to command attention? Today, let’s start with #1. Here’s a real client report excerpt (redacted). Look closely: - “RON” and generic labels (e.g., “OTT Sports”) → broad, exchange-based supply where exact programming is unknown. - CPMs under $6 → far more likely a mix of mobile/desktop/app video and long-tail FAST channels than true large-screen CTV. - Attractive CPAs. Useful in lower-funnel harvesting, but as a north star for CTV it’s a vanity metric. It flatters platforms because it rewards clicks from users already in-market, inflates performance with cheap placements (often mobile/app units), and says little about incremental brand impact. What to prioritize instead: ➡️ Share of impressions on large-screen CTV (not just “OTT”). ➡️ On-target % against your primary audience. ➡️ Reach & frequency sufficiency for that audience. ➡️ Incremental branded search/site-visit lift (vs. baseline). 👉 If your CTV CPMs are in the single digits, you’re not buying CTV.

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The numbers are out. And they’re massive. According to Chrome OTT’s Annual Streaming Report (Apr 2024–Mar 2025), India’s OTT industry generated ₹37,940.4 crore — a clear sign that we’re not watching a trend… We’re witnessing a digital entertainment revolution. 🚀 OTT Is Not Just Growing — It’s Winning Forget the narrative that only YouTube dominates. The real story? OTT platforms across India — regional, genre-specific, and independent — are thriving like never before. 🟡 Advertising revenue now makes up 78% of total OTT income 🟡 Platforms combining free + premium content (AVOD + SVOD) are seeing massive user growth 🟡 Consumers are tuning into regional shows, vertical microdramas, live sports, and FAST channels "India's OTT success is powered by platforms that embrace accessibility, innovation, and hybrid monetization,” says Dr. Pooja Shrivastava, Group Head – Data Science, COTT. 💡 The New OTT Blueprint: Scalable. Monetizable. Creator-First. What’s changed? ✅ Content no longer needs a cinema or satellite deal to succeed ✅ Independent creators and small studios are launching their own OTT platforms ✅ Tech partners like Mogi I/O are removing all barriers to entry Mogi I/O’s Platform-as-a-Service (PaaS) is enabling entrepreneurs to: Launch a full-featured OTT app in weeks Monetize via AVOD, SVOD, TVOD & FAST Stream across mobile, web, TV Use AI-backed CDN, encoding, and video protection Focus on content + business while tech is 100% managed 🔥 Why Now Is the Best Time to Launch Your Own OTT Platform The playing field has changed. 🧠 Viewers prefer platforms that speak their language 📲 They want snackable, scroll-stopping stories 📈 Brands want content-driven commerce and monetization 🎯 And creators? They want ownership, scale, and revenue. “OTT is no longer about competing with the giants — it’s about owning your audience and building your niche,” says Pankaj Krishna, Founder & CEO, Chrome DM. 🏁 TL;DR — OTT Is the Future of Entertainment & Enterprise The ₹37,940 Cr market isn't a bubble — it's India’s next big economy. And it belongs to those who build platforms, not just content. If you're a creator, brand, studio, or entrepreneur — your time is now. 🎥 Build your own OTT platform 📊 Own your data 💰 Monetize with flexibility 🛠️ Scale without coding Let’s talk. Mogi I/O is your one-stop solution. DM me or call now +91 7017235483 or visit https://mogiio.com to book a demo. Pankaj Krishna #OTT #DigitalIndia #StreamingRevolution #AVOD #SVOD #MogiIO #COTT

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