The numbers are out. And they’re massive. According to Chrome OTT’s Annual Streaming Report (Apr 2024–Mar 2025), India’s OTT industry generated ₹37,940.4 crore — a clear sign that we’re not watching a trend…
We’re witnessing a digital entertainment revolution.
🚀 OTT Is Not Just Growing — It’s Winning
Forget the narrative that only YouTube dominates.
The real story? OTT platforms across India — regional, genre-specific, and independent — are thriving like never before.
🟡 Advertising revenue now makes up 78% of total OTT income
🟡 Platforms combining free + premium content (AVOD + SVOD) are seeing massive user growth
🟡 Consumers are tuning into regional shows, vertical microdramas, live sports, and FAST channels
"India's OTT success is powered by platforms that embrace accessibility, innovation, and hybrid monetization,” says Dr. Pooja Shrivastava, Group Head – Data Science, COTT.
💡 The New OTT Blueprint: Scalable. Monetizable. Creator-First.
What’s changed?
✅ Content no longer needs a cinema or satellite deal to succeed
✅ Independent creators and small studios are launching their own OTT platforms
✅ Tech partners like Mogi I/O are removing all barriers to entry
Mogi I/O’s Platform-as-a-Service (PaaS) is enabling entrepreneurs to:
Launch a full-featured OTT app in weeks
Monetize via AVOD, SVOD, TVOD & FAST
Stream across mobile, web, TV
Use AI-backed CDN, encoding, and video protection
Focus on content + business while tech is 100% managed
🔥 Why Now Is the Best Time to Launch Your Own OTT Platform
The playing field has changed.
🧠 Viewers prefer platforms that speak their language
📲 They want snackable, scroll-stopping stories
📈 Brands want content-driven commerce and monetization
🎯 And creators? They want ownership, scale, and revenue.
“OTT is no longer about competing with the giants — it’s about owning your audience and building your niche,” says Pankaj Krishna, Founder & CEO, Chrome DM.
🏁 TL;DR — OTT Is the Future of Entertainment & Enterprise
The ₹37,940 Cr market isn't a bubble — it's India’s next big economy.
And it belongs to those who build platforms, not just content.
If you're a creator, brand, studio, or entrepreneur — your time is now.
🎥 Build your own OTT platform
📊 Own your data
💰 Monetize with flexibility
🛠️ Scale without coding
Let’s talk. Mogi I/O is your one-stop solution.
DM me or call now +91 7017235483 or visit https://mogiio.com to book a demo.
Pankaj Krishna
#OTT #DigitalIndia #StreamingRevolution #AVOD #SVOD #MogiIO #COTT