Olga Magnusson

From Analysis to Strategy: The Journey of a Digital Product Leader (By Meshari Alsinaidi , PMP® — Products Principal, Elm Company) In Saudi Arabia's digital transformation era, building successful products isn't just about features it's about understanding user needs, aligning business objectives, and translating vision into measurable value. For Meshari Alsinaidi, a certified PMP with over seven years of experience, that translation defines every initiative he leads. Currently serving as Products Principal at Elm Company, Meshari drives product strategy and development for one of Saudi Arabia's leading digital infrastructure providers. His role combines strategic thinking, stakeholder alignment, and technical acumen to ensure products deliver exceptional experiences while supporting national digital transformation objectives. Before joining Elm, Meshari served as Business Analyst Lead Specialist at THIQAH, where he led analytical frameworks that informed product decisions and organizational strategy. His tenure as Platform Development Senior Specialist at National Unified Procurement Company "NUPCO" deepened his understanding of how digital solutions transform government operations, where he prepared business cases and shaped product strategies for procurement platforms serving Saudi Arabia's healthcare sector. His journey through telecommunications including roles as Business Analyst Senior Specialist at Mobily and Senior Business Analyst at stc provided comprehensive experience in product roadmapping, requirements analysis, and stakeholder management. Starting as an intern at stc and progressing through multiple analytical roles, Meshari built expertise in connecting business strategy with technical execution across complex digital ecosystems. Holding a Bachelor's degree in Management Information Systems from King Saud University and PMP certification, Meshari combines technical knowledge with strategic vision. For him, excellence in product management isn't about launching features it's about creating solutions that solve real problems and deliver lasting value.

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It takes courage to build a valuable #GCC. Not just capability. Not just capital. Courage. At the Enterprise level — to look beyond short-term cost arbitrage and commit to building something enduring. At the GCC level — to show up every day and earn the right to be seen as a business partner, not just a delivery engine. Because good things don’t happen by default. They require alignment across time zones, dedication across layers, and a whole lot of tough, constructive conversations. Conversations that push past politeness to ask:  🔹 Are we solving the right problems? 🔹 Is this center truly moving the needle? 🔹 What will it take to be indispensable? It’s not easy. But the best GCCs — the ones that create value, attract talent, and stay relevant — are built on courage, not comfort. If you're on this journey, keep going. If you're leading one, lead with intention. The world doesn’t need more centers. It needs centers that matter. #GCC #GlobalCapabilityCenters #Leadership #Courage #BusinessTransformation #BridgepathInnovations

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Creatio has partnered with CODE81 to advance AI-powered no-code solutions in the Middle East. This collaboration aims to enhance digital transformation by allowing businesses to automate workflows without the extensive need for coding expertise. Both companies are targeting not just large enterprises but also smaller operations seeking agile, cost-effective development options. ✅ Nader Paslar, General Manager of CODE81, describes the partnership as a strategic step towards deepening digital transformation in the Middle East. ✅ Creatio’s platform will provide businesses with built-in CRM and analytics features that can streamline operations and integrate AI into everyday decision-making. ✅ According to Alex Donchuk, head of global channels at Creatio, the joint effort will enable firms to convert raw data into actionable insights, promoting limitless innovation. ✅ CODE81, founded in 2023, already comprises over 90 specialists in AI and automation, with a focus on industries such as banking, healthcare, and telecom. ✅ Both firms are committed to democratising access to smart tools, ensuring startups and scaleups can benefit from digital transformation. #DigitalTransformation #NoCode #AIInnovation #MiddleEastTech #Arageek

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The average CEO in Saudi is now 47. It doesn’t sound like a big deal, but it explains why the conversations around tech feel more grounded now. This new generation of CEOs has led ERP deployments, overseen compliance upgrades, and worked through decisions that affected entire organizations. Some of them even launched the tools their teams still use today. So when you bring something new to the table; a platform, a pilot, a framework - the conversation doesn’t start from zero. The first questions you get aren’t “explain the concept” or “what does it do?” They’re more along the lines of: → Who else is using it? → What will procurement ask? → How soon can we test it internally? They’re not questioning whether it’s worth exploring. They’re trying to understand how to move it forward. If you’re still preparing for the kind of pushback you used to get five years ago, you’ll miss what today’s conversations are actually making possible. #Saudi2030 #Leadership #DigitalExecution #WASA #Web3

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