Rami Hmadeh

In a landmark move that redefines the future of digital advertising in the Gulf, Omantel has partnered with Publicis Groupe Middle East to launch the Sultanate’s first AI-powered AdTech ecosystem. This collaboration brings together Omantel’s national infrastructure and digital leadership with Publicis Groupe’s global expertise in media, data, and technology. The partnership will result in a full-stack, AI-enabled platform that empowers advertisers, publishers, and agencies with unprecedented precision and scale. This initiative reflects the ambition of Oman Vision 2040, driving economic diversification and positioning Oman as a regional benchmark in intelligent media and data-driven transformation. "This is more than a platform, it’s a national leap forward. We’re not simply launching a new advertising solution; we’re laying the foundation for a smarter, more connected digital economy. Together with Publicis Groupe Middle East, we are building an ecosystem that empowers brands, publishers, and agencies to collaborate, innovate, and grow in ways that were previously unimaginable." — Eng. Aladdin Baitfadhil , Chief Commercial Officer, Omantel "We are proud to partner with Omantel on this transformative journey. This initiative sets a new benchmark for how telecoms and media can collaborate to unlock value, drive innovation, and shape the future of advertising in Oman and beyond." — Bassel Kakish, Chief Executive Officer, Publicis Groupe Middle East & Turkey #Omantel #PublicisGroupe #AdTech #AI #Oman #DigitalTransformation #Advertising #DataDrivenMarketing #OmanVision2040

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Augustus Media has rebranded its content production house as ODEUM – The Modern Content Studio. With fully equipped studios across #Dubai, #Riyadh, and #Cairo, ODEUM is positioned to meet growing demand for high-impact, platform-native content across the #MENA region. The studio offers end-to-end services in video production, animation, audio, and original IP, reflecting the shift toward short-form, vertical, and immersive formats. The rebrand comes as the regional media market is forecast to grow to $18 billion by 2028, with digital content expected to represent 74% of that value. Augustus Media’s strong H1 2025 results — including a 36% jump in operating profit — point to the increasing need for tailored, creative content services. “This isn’t just a rebrand. ODEUM is where modern storytelling happens, where brands become media, and where creators get the tools to move faster, think bigger, and reach farther,” said Richard Fitzgerald, CEO & Founder of Augustus Media. “In a world where attention is the most valuable currency, Odeum helps brands move from being seen to being remembered,” added Abdallah D. Adawieh, Head of Odeum Studio. Newsletter: https://aug.us/4jqModr WhatsApp: https://aug.us/40FdYLU Instagram: https://aug.us/4ihltzQ Tiktok: https://aug.us/4lnV0D8 Smashi Business Show (Mon-Friday): https://aug.us/3BTU2MY #AugustusMedia #ODEUM #ContentProduction #MENAmedia #CreativeStudio #DigitalStorytelling #BrandedContent

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Chalhoub Group's Lynn Al Khatib explains why it's time for leaders to prove expertise with useful ideas, and for communicators to tune into the emotional frequency of their audiences and craft messages that resonate. "Done well, personal branding looks like thought leadership in action — sharing insights that move debate, not just dial. It means anchoring your purpose in service of others, turning skills into tangible impact, and standing for something clear enough that people can repeat it when you leave the room," Al Khatib said. Read the full article here: https://lnkd.in/dkn6-nG7

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