Saalem Saleem

In a landmark move that redefines the future of digital advertising in the Gulf, Omantel has partnered with Publicis Groupe Middle East to launch the Sultanate’s first AI-powered AdTech ecosystem. This collaboration brings together Omantel’s national infrastructure and digital leadership with Publicis Groupe’s global expertise in media, data, and technology. The partnership will result in a full-stack, AI-enabled platform that empowers advertisers, publishers, and agencies with unprecedented precision and scale. This initiative reflects the ambition of Oman Vision 2040, driving economic diversification and positioning Oman as a regional benchmark in intelligent media and data-driven transformation. "This is more than a platform, it’s a national leap forward. We’re not simply launching a new advertising solution; we’re laying the foundation for a smarter, more connected digital economy. Together with Publicis Groupe Middle East, we are building an ecosystem that empowers brands, publishers, and agencies to collaborate, innovate, and grow in ways that were previously unimaginable." — Eng. Aladdin Baitfadhil , Chief Commercial Officer, Omantel "We are proud to partner with Omantel on this transformative journey. This initiative sets a new benchmark for how telecoms and media can collaborate to unlock value, drive innovation, and shape the future of advertising in Oman and beyond." — Bassel Kakish, Chief Executive Officer, Publicis Groupe Middle East & Turkey #Omantel #PublicisGroupe #AdTech #AI #Oman #DigitalTransformation #Advertising #DataDrivenMarketing #OmanVision2040

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We are pleased to be sharing this thought-provoking piece by our very own Layal Takieddine in Campaign Middle East, unpacking the critical question: Are we just using #DEI to look good? Layal emphasizes the need for DEI to go beyond optics and into meaningful action that shapes company culture, unlocks diverse perspectives, and drives real change. Read the full article here: https://lnkd.in/dHpjTQbX

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How do you win big in a competitive streaming market? By balancing brand building with performance marketing. OSN+ and OMD MENA partnered with Snapchat to launch a full-funnel campaign in Saudi Arabia, spotlighting the exclusive HBO series House of the Dragon. Through a localized AR Lens, Commercial Ads, and Story Ads, the campaign drove awareness and conversions in one seamless experience delivering +41% installs and a +24% increase in revenue. Discover how OSN+ redefined streaming in the region: https://lnkd.in/gD4TM4HX 

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KRAFTON Inc. has launched the $6 million Next Star Global Creator Recruitment (NSGCR) program for content creators in the PUBG Mobile space. This program spans 8 regions and offers an annual prize pool with exclusive in-game rewards to support and spotlight creators. The 8 regions included are: MENA, Western Europe, North America, Eastern Europe, Southeast Asia, South Asia, Latin America, and Africa $3.5 million has already been allocated since 2021 to creators from this program, with it being open to all creators regardless of following size and many platforms (YouTube, Facebook, TikTok, Twitch, Instagram). Cool to see more creator support initiatives coming from game companies themselves. Follow #MoreMark for #Business content in #Gaming, #Esports, and #Creators!

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Roblox has confirmed that it has complied with the requirements of the General Commission for Audiovisual Media in Saudi Arabia, which include suspending voice and text chats in the game throughout the Kingdom. The move is intended to enhance digital safety for children and young users. In a statement, the company said: “Following discussions with several government entities, including the General Commission for Audiovisual Media in #Saudi Arabia, we are committed to enhancing our communication and content moderation capabilities in Arabic to ensure a safer experience for players.”

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