Sampada Tendulkar

In a landmark move that redefines the future of digital advertising in the Gulf, Omantel has partnered with Publicis Groupe Middle East to launch the Sultanate’s first AI-powered AdTech ecosystem. This collaboration brings together Omantel’s national infrastructure and digital leadership with Publicis Groupe’s global expertise in media, data, and technology. The partnership will result in a full-stack, AI-enabled platform that empowers advertisers, publishers, and agencies with unprecedented precision and scale. This initiative reflects the ambition of Oman Vision 2040, driving economic diversification and positioning Oman as a regional benchmark in intelligent media and data-driven transformation. "This is more than a platform, it’s a national leap forward. We’re not simply launching a new advertising solution; we’re laying the foundation for a smarter, more connected digital economy. Together with Publicis Groupe Middle East, we are building an ecosystem that empowers brands, publishers, and agencies to collaborate, innovate, and grow in ways that were previously unimaginable." — Eng. Aladdin Baitfadhil , Chief Commercial Officer, Omantel "We are proud to partner with Omantel on this transformative journey. This initiative sets a new benchmark for how telecoms and media can collaborate to unlock value, drive innovation, and shape the future of advertising in Oman and beyond." — Bassel Kakish, Chief Executive Officer, Publicis Groupe Middle East & Turkey #Omantel #PublicisGroupe #AdTech #AI #Oman #DigitalTransformation #Advertising #DataDrivenMarketing #OmanVision2040

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١ تعليق واحد

🟥 𝐓𝐡𝐞 5 𝐋𝐢𝐞𝐬 𝐭𝐡𝐞 𝐁𝐫𝐢𝐞𝐟 𝐍𝐞𝐯𝐞𝐫 𝐓𝐞𝐥𝐥𝐬 𝐘𝐨𝐮 𝘌𝘷𝘦𝘳𝘺 𝘴𝘵𝘳𝘢𝘵𝘦𝘨𝘪𝘴𝘵 𝘬𝘯𝘰𝘸𝘴, 𝘵𝘩𝘦 𝘳𝘦𝘢𝘭 𝘴𝘵𝘰𝘳𝘺 𝘪𝘴 𝘯𝘦𝘷𝘦𝘳 𝘪𝘯 𝘵𝘩𝘦 𝘗𝘋𝘍. “𝐓𝐡𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞 𝐢𝐬 𝐞𝐯𝐞𝐫𝐲𝐨𝐧𝐞.” 𝐓𝐫𝐮𝐭𝐡: If you’re talking to everyone, you’re connecting with no one. In MENA, every neighborhood has its own algorithm and emotional language. “𝐖𝐞 𝐣𝐮𝐬𝐭 𝐧𝐞𝐞𝐝 𝐚𝐰𝐚𝐫𝐞𝐧𝐞𝐬𝐬.” 𝐓𝐫𝐮𝐭𝐡: What you 𝘳𝘦𝘢𝘭𝘭𝘺 need is trust. Awareness without relevance is noise, especially in markets drowning in content. “𝐔𝐬𝐞 𝐭𝐡𝐞 𝐠𝐥𝐨𝐛𝐚𝐥 𝐤𝐞𝐲 𝐯𝐢𝐬𝐮𝐚𝐥.” 𝐓𝐫𝐮𝐭𝐡: Most global KVs don’t survive the Gulf sun. A culturally flat creative dies before it lands. Local isn't just a size, it's a temperature. “𝐁𝐮𝐝𝐠𝐞𝐭 𝐢𝐬 𝐭𝐢𝐠𝐡𝐭, 𝐛𝐮𝐭 𝐰𝐞 𝐰𝐚𝐧𝐭 𝐢𝐦𝐩𝐚𝐜𝐭.” 𝐓𝐫𝐮𝐭𝐡: You’re not short on money, you’re short on clarity. Smart trade offs beat shallow spends but only if strategy leads, not follows. “𝐖𝐞’𝐫𝐞 𝐨𝐩𝐞𝐧 𝐭𝐨 𝐛𝐨𝐥𝐝 𝐢𝐝𝐞𝐚𝐬.” 𝐓𝐫𝐮𝐭𝐡: Until the first bold idea shows up. Bold isn’t loud. Bold is 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵. And difference demands courage, not just approvals. 💡 The best briefs leave space for truth, tension, and talent. But most don’t. So it’s on us, the strategists, media planners, brand whisperers to read between the buzzwords and speak in 𝘩𝘶𝘮𝘢𝘯. What’s a line from a brief that made you raise your eyebrow?

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What works in the UAE doesn’t always land the same way in KSA and vice versa. From media consumption patterns to influencer behaviors, audience triggers, and even how brands are perceived, each market speaks its own language. Understanding the nuance is not about localizing a message… it’s about rethinking the entire approach. If you’ve worked across both, you know: - What scales in Dubai might need a full reset in Riyadh. - A celebrity partnership in Jeddah might not even register in Abu Dhabi. - Timing, tone, and even humor, these things don’t always translate. I’ve had the privilege of building strategies and activations in both. And I’ve learned this: Great work doesn’t just adapt. It listens, lives, and leads locally. #Marketing #Communications #UAE #KSA #MediaStrategy #RegionalLeadership

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٥٦ تعليق

Publicis Groupe Middle East has acquired Chain Reaction, an independent marketing agency, to strengthen its position in performance marketing, content, and experience design across the region. The acquisition expands Publicis Groupe’s footprint in its key markets, the UAE and Saudi Arabia, enhancing its ability to deliver data-driven solutions to clients ranging from SMEs to multinational brands. Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey, described the acquisition as a significant milestone in the organization’s transformation and growth strategy. “This positions us to meet the dynamic needs of the market, scale our talent expertise, and provide comprehensive, agile solutions that drive long-term success for our clients.” Saif Jarad, Founder and Chief Executive Officer of Chain Reaction, expressed his excitement about the new chapter, saying the acquisition “will accelerate our growth, expand our capabilities, and empower our talented teams to deliver even greater impact for our clients.” Read more: https://lnkd.in/gg7SgDzQ

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