Shashi Prasad

Santander Navigator is an innovative digital platform developed by Santander Group to support businesses in their global expansion efforts. The platform is designed to provide companies with a comprehensive set of tools, resources, and expert guidance to navigate the complexities of international trade and growth.

Key Objectives:

• Facilitate Global Expansion: Empower businesses of all sizes to explore and enter new international markets with confidence.
• Provide Tailored… عرض المزيد

Santander Navigator is an innovative digital platform developed by Santander Group to support businesses in their global expansion efforts. The platform is designed to provide companies with a comprehensive set of tools, resources, and expert guidance to navigate the complexities of international trade and growth.

Key Objectives:

• Facilitate Global Expansion: Empower businesses of all sizes to explore and enter new international markets with confidence.
• Provide Tailored Support: Offer personalized recommendations and insights based on the specific needs, industries, and growth stages of businesses.
• Streamline Trade Processes: Simplify and optimize international trade operations, including logistics, regulatory compliance, and market entry strategies.
• Enhance Business Connectivity: Connect users with a network of experts, partners, and potential clients globally to foster business opportunities and collaborations.

Features and Functionality:

1. Market Insights:
• In-depth analysis and reports on global markets, including economic trends, legal requirements, and cultural nuances.
• Access to up-to-date data on trade regulations, tariffs, and market conditions in various regions.
2. Business Resources:
• Tools for financial planning, risk assessment, and funding opportunities tailored to international ventures.
• Educational resources, including webinars, guides, and expert articles, to help businesses understand and overcome challenges in global trade.
3. Global Network Access:
• A curated network of international partners, including suppliers, distributors, and service providers.
• Collaboration opportunities with local experts and consultants in target markets.
4. Regulatory Compliance Support:
• Step-by-step guidance on complying with local laws and regulations in different countries.
• Assistance with customs procedures, tax obligations, and certifications required for global trade.
5. Trade and Logistics Optimization عرض أقل

We are currently working on a new project integrating Distributed Marketing with Financial Service Cloud with Marketing Cloud.
We aim to enable distributed marketing team members whom we call “Salesforce Champions”. Helping distribution team to lead highly personalised marketing content and nurture leads for Financial Services and new products.

It is my great pleasure to introduce you to AMPSCRIPTIFY, a tool I have developed to empower SFMC users like yourself. Whether you are a seasoned professional or just starting your journey with AMPscript, this platform is designed to make your experience smoother and more efficient. My goal is to provide a space where you can learn, test, and share AMPscript in a way that simplifies the complexities of working.

Project Overview:

The Acoustic Migration to Salesforce Marketing Cloud (SFMC) project for Standard Life was a comprehensive initiative to transition the company’s marketing automation platform from Acoustic (formerly IBM Watson Campaign Automation) to Salesforce Marketing Cloud (SFMC). This migration aimed to enhance Standard Life’s digital marketing capabilities, streamline campaign management, and improve customer engagement through a more robust and integrated marketing… عرض المزيد

Project Overview:

The Acoustic Migration to Salesforce Marketing Cloud (SFMC) project for Standard Life was a comprehensive initiative to transition the company’s marketing automation platform from Acoustic (formerly IBM Watson Campaign Automation) to Salesforce Marketing Cloud (SFMC). This migration aimed to enhance Standard Life’s digital marketing capabilities, streamline campaign management, and improve customer engagement through a more robust and integrated marketing ecosystem.

Key Objectives:

• Seamless Platform Transition: Ensure a smooth migration of all marketing data, assets, and workflows from Acoustic to SFMC with minimal disruption to ongoing campaigns.
• Enhance Marketing Capabilities: Leverage the advanced features of SFMC to improve targeting, personalization, and automation in Standard Life’s marketing efforts.
• Improve Customer Experience: Provide a more personalized and engaging customer journey by utilizing SFMC’s data-driven insights and cross-channel communication tools.
• Ensure Compliance and Data Integrity: Maintain the highest standards of data security, compliance (including GDPR), and integrity throughout the migration process.

Scope of Work:

1. Assessment and Planning:
• Conducted a comprehensive audit of the existing Acoustic platform, including data structures, marketing assets, and campaign workflows.
• Developed a detailed migration strategy, outlining key milestones, timelines, and resource allocation.
• Identified potential risks and mitigation strategies to ensure a smooth transition.
2. Data Migration:
• Migrated customer data, segmentation lists, and historical campaign performance data from Acoustic to SFMC.
• Ensured data accuracy and integrity through rigorous testing and validation processes.
• Implemented data cleansing and enhancement to optimize customer profiles within SFMC.
3. Asset and Content Migration:
• Transferred marketing assets, including email templates, landing pages, and content blocks عرض أقل

Project Overview:

The Acoustic Migration to Salesforce Marketing Cloud (SFMC) project for Standard Life was a comprehensive initiative to transition the company’s marketing automation platform from Acoustic (formerly IBM Watson Campaign Automation) to Salesforce Marketing Cloud (SFMC). This migration aimed to enhance Standard Life’s digital marketing capabilities, streamline campaign management, and improve customer engagement through a more robust and integrated marketing… عرض المزيد

Project Overview:

The Acoustic Migration to Salesforce Marketing Cloud (SFMC) project for Standard Life was a comprehensive initiative to transition the company’s marketing automation platform from Acoustic (formerly IBM Watson Campaign Automation) to Salesforce Marketing Cloud (SFMC). This migration aimed to enhance Standard Life’s digital marketing capabilities, streamline campaign management, and improve customer engagement through a more robust and integrated marketing ecosystem.

Key Objectives:

• Seamless Platform Transition: Ensure a smooth migration of all marketing data, assets, and workflows from Acoustic to SFMC with minimal disruption to ongoing campaigns.
• Enhance Marketing Capabilities: Leverage the advanced features of SFMC to improve targeting, personalization, and automation in Standard Life’s marketing efforts.
• Improve Customer Experience: Provide a more personalized and engaging customer journey by utilizing SFMC’s data-driven insights and cross-channel communication tools.
• Ensure Compliance and Data Integrity: Maintain the highest standards of data security, compliance (including GDPR), and integrity throughout the migration process.

Scope of Work:

1. Assessment and Planning:
• Conducted a comprehensive audit of the existing Acoustic platform, including data structures, marketing assets, and campaign workflows.
• Developed a detailed migration strategy, outlining key milestones, timelines, and resource allocation.
• Identified potential risks and mitigation strategies to ensure a smooth transition.
2. Data Migration:
• Migrated customer data, segmentation lists, and historical campaign performance data from Acoustic to SFMC.
• Ensured data accuracy and integrity through rigorous testing and validation processes.
• Implemented data cleansing and enhancement to optimize customer profiles within SFMC.
3. Asset and Content Migration:
• Transferred marketing assets, including email templates, landing pages, and content blocks عرض أقل

We've synchronized the Transactional API with Azure and Xponent to facilitate real-time transactional communication for Sales and Services. When integrating the Transactional Messaging API with the Marketing Cloud, it's crucial to ensure subscriber key definitions. In our customized integration, we prioritize throughput and automation reconciliation processes, advancing beyond concerns about Subscriber key definitions.