Synthesia & Veo 2: Crafting More Immersive AI Avatar Experiences

Synthesia, a leader in providing a platform for businesses to create studio-quality videos with AI avatars and voiceovers, is once again pushing the envelope. By integrating Veo 2, Synthesia aims to empower users to add unprecedented realism and dynamism to a new feature called Selfie Avatars.

Synthesia allows millions of users to easily create training materials, corporate communications, and personalised videos, eliminating the need for traditional filming. While highly effective, static backgrounds can limit the sense of realism. Providing users with an easy way to incorporate high-quality, dynamic, and contextually appropriate video backgrounds, without requiring video production skills, was the next step in enhancing visual richness.

Synthesia is prototyping the integration of Veo 2 to work with its AI avatars, allowing users to generate moving, realistic backgrounds directly within the platform.

• AI-generated video backgrounds: The integration focuses on allowing a user to describe a desired ambiance or scene via a text prompt. Veo 2 is used to generate a fitting, high-quality video background. This enables a new level of realism, moving beyond static images to show, for example, a subtly moving office environment, a natural landscape with a gentle breeze, or fitting abstract visuals, making the avatar appear more naturally situated within the scene and the overall video more immersive.

Integrating Veo 2 is poised to elevate the user experience and the quality of the final videos:

• Enhanced visual appeal and realism: Veo-powered dynamic backgrounds can add a layer of polish. It makes it possible to better embed avatars within an environment, such as appearing seated or more naturally situated, making videos feel more present and engaging.
• Greater creative flexibility: Users gain access to a virtually limitless palette of background options, easily tailored to a specific message, brand, or mood, removing the need to source or shoot custom video footage.
• Simplified professional output: Access to high-quality, dynamic backgrounds allows individuals and businesses to achieve a higher standard of visual quality with minimal effort, making professionally produced-looking video even more accessible.
• More engaging content: Visually richer videos can improve viewer attention and message retention.

Synthesia is committed to making video creation accessible and powerful, and integrating advanced generative AI like Veo 2 is central to this mission.

"Our users rely on Synthesia to create compelling, professional videos efficiently. The ability to generate dynamic, realistic backgrounds with Veo 2 directly within our platform is a game-changer for them," says Peter Hill, CTO at Synthesia. "It’s about giving our users more creative firepower while maintaining the simplicity and speed they love. We're incredibly excited to see how integrating with Veo 2 will further personalize and elevate their avatar video content, making their messages even more impactful."

Synthesia's innovative use of Veo 2 demonstrates the exciting potential for generative video technology to enrich AI-driven content creation, marking another step toward a future where crafting high-quality, engaging video is within everyone's reach.

Ready to build? Explore Veo 2 in the Gemini API documentation and get started with Google AI Studio today.

Synthesia is a participant in Google's AI Futures Fund that invests in and collaborates with ambitious startups building what's next in AI.