Martin Hazan

FT Strategies, supported by the Google News Initiative, is pleased to share the latest report from their 2024 AI Launchpad program. This comprehensive report showcases how 15 publishers from across EMEA are turning early AI experiments into tangible products that improve content accessibility, streamline newsroom operations and transform audience experiences. Highlights include: ▪️A pioneering Arabic-language chatbot providing access to 3 million archived articles ▪️An in-house chatbot achieving a success rate of 91% in responding to queries ▪️AI-generated headlines improving SEO and better targeting for various traffic sources ▪️Average engagement time per session doubling for an Italian publisher through AI-driven personalised content recommendations Learn more ▶️ https://goo.gle/4lZx8pv #AIinNews #GenerativeAI #NewsroomInnovation

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WPP is partnering with the MACH Alliance to offer global clients a blueprint for AI-driven modern marketing 🤝 The strategic partnership unites WPP's specialist and established MACH-certified agencies AKQA, Ogilvy One and VML to help brands build the agile, future-proof technology required to win in the age of AI. Read more at the link in the comments 🔗

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Looking for smarter, more scalable advertising? Curated marketplaces are transforming programmatic, and the most forward-thinking advertisers are already ahead of the curve. Our new Programmatic Curation Guide breaks down how curation is driving greater transparency, efficiency, and performance across the board. What’s inside this step-by-step guide: ✅ Why curation is now a must-have strategy ✅ Real-world benefits: better SPO, lower emissions, and privacy-first targeting ✅ 6 practical steps to start using curation today Whether your goal is to boost ROAS, simplify supply paths, or enhance targeting, curation can help you achieve it. Download the guide now 👉 https://lnkd.in/er2TRqCn

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Contextual targeting is the answer to a fragmented advertising environment. Silverpush and Mindshare present how the Campari Group utilized #MIRRORS on #YouTube to optimize performance, reach, and premium contexts. Discover why the future of Total Video lies in smart placement—and how context makes brands not only more visible, but also more relevant. #Silverpush Donovan Anwander Stella Becker #ContextualTargeting #TotalVideo #AdTech #DigitalAdvertising #YouTubeAdvertising #AIAdvertising #MediaInnovation #AdvertisingStrategy #FutureOfAdvertising #BrandVisibility #AdPerformance #SmartPlacement #Mindshare #Campari

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🚀 Big news from Future B2B! SmartBrief, the leading digital media publisher delivering targeted business news and insights, has announced the launch of AI-powered Behavioral Targeting, a powerful new solution that helps B2B advertisers optimize campaign performance and reach more qualified audiences with unmatched precision. This latest innovation enhances SmartBrief’s existing advertising suite, including auto-optimization and Ad Genie, the company’s proprietary AI-powered creative generation platform. With Behavioral Targeting, advertisers can now segment audiences by interests and behaviors derived from SmartBrief’s robust, first-party content engagement data. 📈 Smarter targeting. Better performance. Read the full press release here: https://lnkd.in/e78Z4cXD Contact Future B2B to learn more: https://lnkd.in/ewdMF2vD #B2BMarketing #AdTech #SmartBrief #AI #BehavioralTargeting #MarTech

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Ad placement mistakes can put brands in the spotlight — but for all the wrong reasons. That’s why a leading media verification company partnered with us for expert annotation.  📥 See how it achieved 95% quality. Full story in the comments.

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We’re past the test-and-learn phase—CTV is now all about execution, performance, and personalization. 🚀 Mediaocean’s 2025 H2 Market Report reveals that 58% of marketers plan to boost CTV investment in the second half of the year, marking a shift from experimentation to scaled activation. With CTV, AI, and identity leading the way, marketers are building smarter, connected systems to power full-funnel outcomes across channels. Read more on the latest coming out of ad tech from our report and from Advanced Television at the links in the comments. #AdTech #DigitalAdvertising #CTV #TechInsights

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Commerce media is a $100B shift in how media now works 🤌 IAB’s new report 'Defining Commerce Media and Its Ecosystem' explores how websites, apps, loyalty programs - even checkout screens - are being transformed into performance-driven media channels. This evolution goes beyond formats, ushering in new business models, deeper partnerships, and smarter ways to tie media to measurable outcomes. WPP Media's very own Briana Finelli, Head of Commerce, US, contributed to the report, offering guidance on how collaboration and transparency can unlock innovation across this fast-evolving space. A huge thanks go to IAB and all members of the commerce board for bringing the report together and sharing these powerful insights 💡 Swipe through for a few of the most eye-opening takeaways from the report, and access the full report here 👉 https://loom.ly/nNkGeWY

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‼️Content alignment matters to LATAM consumers. Over half of LATAM consumers say they’re less likely to purchase from brands with ads that appear alongside content they find objectionable. This was particularly pronounced in Colombia at 57% of respondents. Having a pulse of the consumer is the gateway to a successful campaign. Download the full 2025 Global Insights: LATAM report for more insights: https://buff.ly/yVG5IJy

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🎯 Ad spend has now passed $1 trillion, but how effective is the spend? In today’s digital-driven and highly fragmented attention economy, a classic question still haunts marketers: “Which half of my advertising is wasted?” To answer this trillion-dollar question, Ipsos analysed 50 cross-media campaigns across 15 countries and uncovered what truly drives campaign effectiveness. 💡 The big insight? Success doesn’t come from choosing digital or traditional media. It comes from strategic integration, a multi-channel approach, creating a multiplier effect that turns reach into action. 👉 Ready to rethink your media mix? Check the comments section and read the full paper to see how smarter media integration can ignite your cross-media campaign effectiveness. #MarketingStrategy #MediaEffectiveness #CrossMedia Diana Livadic, Shaun Dix, Adam Sheridan

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