Watch this inspiring interview with Luis Alejandro Emmerth from Mars on brand management and its alignment with financial value. 📌Here are the key takeaways: ✔️Brand Management: The importance of developing brands, driving penetration, and delivering what consumers need to achieve economic profit. ✔️Meaningful, Different and Salient Framework: Used to assess brand strengths, identify opportunities, and measure long-term and short-term impacts of investments. ✔️Building Iconic Brands: The importance of creating brands that inspire happiness and meet consumer needs. ✔️Global and Regional Excitement: The MDS framework has generated excitement across global and regional teams, helping to align strategies and identify brands with the highest potential. ✔️Category Leadership: Instead of defending against competitors, Mars focuses on developing the category and driving penetration for the benefit of consumers and the business. To learn more about Kantar's Meaningful Different and Salient framework: A new standard for brand equity measurement: https://lnkd.in/efXQFQTW #BrandGuidance #MDS #MeaningfulDifferentSalientframework #Brand #Marketing #Pricing
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Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
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⏳ Last chance to share your voice in Kantar’s 2025 Marketers’ Survey! 📊 Media Reactions reveals how consumers and marketers perceive media channels and brands—giving a 360° view of today’s evolving media landscape. 🌐📈 💬 We want to hear from you! It’s quick, just 10 mins, fully anonymous 🔒, and your insights will help shape the future media landscape. 🎁 As a thank you, you’ll get exclusive early access to the results. 👉 Don’t miss out: https://loom.ly/3VEIBF8 #MarketingInsights #MediaReactions #MediaTrends #MarketerVoice #Marketing
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And that's a wrap! Profiles by Kantar had a great time at the Ad Age Data-Driven Marketing Playbook, connecting with marketers who are redefining how data powers performance. Swipe through a few highlights from the day and if you didn’t get a copy of our connected data fact sheet at the event, you can download it here: https://loom.ly/tJxQmrs #AdAgeEvents #ConnectedData #AudienceStrategy #MarketingInnovation #KantarProfiles Jeff Barovich Jason Dodge Hunter Bagnal
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Bold thinking brews bold campaigns. But standout ideas don’t just appear—they need the right tools to steep in insight. ☕ Discover how the iconic tea brand Twinings used early-stage ad optimisation with LINK+ on Kantar Marketplace to identify and nurture the most emotionally-resonant creative ideas for their latest category-building campaign.
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Which attributes of your customer experience most contribute to brand power? On June 5, Nithi Kumar joins MMA Global to unpack how a strong CX strategy contributes up to 75% of brand-building impact across touchpoints. A quick 30-minute session. Big insights. Real impact. 🗓 Thursday, June 5 | ⏰ 12:30 PM EDT 🔗 Save your seat: https://loom.ly/8jvtswk #CX #BrandBuilding #MarketingLeadership #MMA #KantarInsights Stephen Wellman
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Explore the fastest-rising brands in Kantar BrandZ's Global Top 100 2025! For the second year, NVIDIA takes the spotlight with the largest year-on-year brand value growth - an impressive +152% - securing its place among the Top 5 most valuable global brands. 🔍 Curious to see which brands made the biggest leaps? Download the global report to learn more about the top risers and the key factors driving their success: https://loom.ly/FrTiOjc
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📬 Altijd als eerste op de hoogte van nieuwe onderzoeken, inzichten en verhalen zoals Diary of a CMO? 🗞️Lees de mei-editie op https://loom.ly/Ek63KAs of meld je aan om inspiratie en relevante updates rechtstreeks in je inbox te ontvangen 👉 https://loom.ly/nkswQpw #Kantar #marketinginspiratie #onderzoek #brandinsights
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Strong brands don’t just meet expectations—they create an emotional connection. And they do it in ways that are distinctive, consistent, and human. In this new article, Peter Aitken, Head of Customer Strategy and Insight, explores how providing customers with meaningfully different experiences drives pricing power and sustainable growth. Learn more: https://loom.ly/VxD6bf8 #MeaningfulDifference #CXLeadership #BrandStrategy #Kantar
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In this weeks episode of Sustainable Futures, Jonathan Hall discusses sustainable marketing with Eduardo B. Andrade, professor of marketing at Imperial Business School and the Co-Director of the MSc Programme on Climate Change, Management & Finance and Ozlem Senturk, senior partner at Kantar Sustainable Transformation. They disscuss the barriers to sustainable consumer behavior and the need for collaboration between academia and industry to foster a sustainable future. Listen here online: https://loom.ly/Tlo4mnU Listen on Spotify: https://loom.ly/FLldAZM
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We're so pleased to be joining the Employers for Carers for network! Our Parents and Carers ERG (Employee Resource Group) work so hard to make sure we're able to offer our colleagues the ability to balance their caring responsibilities and work. We can't wait to learn how we can do more! #AlwaysGettingBetter #WeAreKantar #LifeAtKantar
We're delighted to welcome Kantar as the latest member of the EfC network — a growing community of forward-thinking employers leading the way in recognising and supporting the incredible contribution of unpaid carers in the workplace. As we approach Carers Week, it’s inspiring to see Kantar's proactive steps to create a more inclusive, supportive environment for employees who are juggling the dual responsibilities of work and care. Their commitment sends a strong message: carers matter, and they don’t have to manage alone. By joining EfC, Kantar is showing real leadership — embedding carer support into their culture, policy, and practice. Shalin Shah, Rebecca O'Neill, Michael Uzielli and Gonzalo Fuentes - we're excited to work with you to drive change and ensure carers in every workplace feel recognised, valued, and supported. #EmployersForCarers #InclusiveWorkplace #LeadershipInAction
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