All cities have differences, which make them unique. Understanding these and planning at the city level enables dynamic and actionable strategic planning. Our clients at World Data Lab utilize our data to gain a deeper understanding of market trends, consumer behavior, and competitive dynamics, enabling them to make strategic, data-driven decisions that drive growth and innovation in their respective industries. Learn more about our Cities work: https://lnkd.in/dCyp6r8w #cities #worlddatalab
World Data Lab
Marktforschung
Vienna, Vienna 11.949 Follower:innen
World Data Lab uses state-of-the-art data science methodologies to model and forecast consumer trends, category spending
Info
World Data Lab (WDL) is a fast-growing data science B2B DaaS scaleup that takes strategic insights and data-driven decision-making to the next level by developing the most credible, global, and granular demographic and consumer spending forecasts. We are trusted by leading organizations such as L'Oréal, Danone, Estée Lauder, Colgate-Palmolive, McKinsey, Deloitte, Barclays, HSBC, Bill & Melinda Gates Foundation, GIZ, and many others. WDL is widely known for World Data Pro, our consumer insights and analytics platform for corporates, as well as for creating public goods, aka clocks, that track UN’s Sustainable Development Goals in real-time. Some of our projects include: • population.io • worldpoverty.io • internetpoverty.io You can try out many of our tools here for free: • linktr.ee/worlddatapro Our work has been frequently featured by top research and media outlets, most notably Bloomberg, Brookings, CNN, Financial Times, The Economist, and The Wall Street Journal. Our HQ is located in Vienna with affiliate offices in Asia, North America, and Africa. For more information on how we can help your organization grow and raise awareness around key impact topics in the world, check out our website or email us: • worlddatalab.com • [email protected]
- Website
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https://worlddatalab.com
Externer Link zu World Data Lab
- Branche
- Marktforschung
- Größe
- 51–200 Beschäftigte
- Hauptsitz
- Vienna, Vienna
- Art
- Privatunternehmen
- Gegründet
- 2016
- Spezialgebiete
- market research, consulting, insights, innovation, income, consumer Spending, data, Economic growth, consumer market , FMCG consumer spending data, Market transformations, Demographic changes, Emerging markets analytics, market trends, growth forecasts, market reports und Data Insights
Orte
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Primär
Untere Donaustraße 11
3rd Floor
Vienna, Vienna 1020, AT
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Nairobi, KE
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Washington DC, US
Beschäftigte von World Data Lab
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Bastian Zaini
A researcher with more than 20 years of experience in public finance and decentralization
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Wolfgang Fengler
CEO World Data Lab
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Florian Scholochow
Co-founder/CEO at Mohemian | Tech & Venture Builder | Passionate about Identity, Finance, Security & Mobility
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Homi Kharas
Senior Fellow at The Brookings Institution
Updates
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World Data Lab hat dies direkt geteilt
At the Istanbul Grand Bazaar, I realized again how important it is to capture all consumer spending.
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We’re Hiring! Join the World Data Lab Team At World Data Lab, we’re on a mission to make everyone count, building the world’s most trusted data models to measure and forecast global progress. We’re expanding our team and looking for passionate, data-driven professionals to join us in shaping the future of global insights: 🔹 Data Insights Analyst (Public Sector) 🔹 Associate Insights Analyst 🔹 Associate Data Scientist If you’re excited about turning complex data into actionable insights and helping businesses, organizations, and governments make better decisions, we’d love to hear from you. 📍 Apply now: View all roles on LinkedIn https://lnkd.in/dhcnJjWy #WeAreHiring #WorldDataLab #DataForGood #Analytics #GlobalDevelopment
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World Data Lab hat dies direkt geteilt
Kicking off our NACS Show & PEI Convention 2025 coverage with a great conversation with Marta Bowles, Chief Communications Officer & Head of Global Marketing COE at NielsenIQ. She joined Wolfgang Fengler, CEO at World Data Lab, for the Education Session “The X Factor: How Gen X Is Quietly Driving Trillions in Consumer Spending,” exploring how this often-overlooked generation is shaping the future of retail. “Gen X is looking for convenience & ease as the CFOs of three generations,” explains Bowles. Stay tuned for more interviews and insights from the show floor!
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The Haute Beauty Boom Taking Shape in India The world's biggest beauty houses are racing to make a splash in India, the next billion-dollar destination. “The luxury beauty market in India has doubled in size over the last three years, expanding at a remarkable CAGR (compound annual growth rate) of 24%. This makes it the fastest-growing luxury beauty market in Asia. A key driver of this growth is demographic change, alongside increasing purchasing power,” says Shreshta Jana, General Manager at L’Oréal Luxe India. According to World Data Lab, India’s base of affluent consumers has expanded from 10 million in 2022 to 19 million in 2025, and is projected to hit 39 million by 2030. “This rising affluent population represents the fundamental growth engine for the luxury beauty segment,” says Jana. Read the full coverage here: https://lnkd.in/dj8UgfED #beauty #consumerspending #worlddatalab #brand
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We’re pleased to share that our CEO, Wolfgang Fengler, will be presenting at NACS on: “The X Factor: How Gen X Is Quietly Driving Trillions in Consumer Spending.” While the spotlight often shines on Gen Z and Millennials for shaping new trends, and on Baby Boomers for their retirement-driven shifts, Gen X remains the world’s most powerful spending generation. They are not only the largest spenders today but will continue to drive consumption for the next decade. Join us as Wolfgang explores: Why Gen X is the “forgotten generation” in consumer intelligence How their spending power is reshaping industries from retail to tech What businesses must do now to capture this influential market 👉 Stay tuned for insights from the session - https://lnkd.in/d-HJfpTu #NACS #GenXFactor #ConsumerIntelligence #WorldDataLab
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🎙️ New Episode of Data Talks In our latest episode, host Wolfgang Fengler sits down with Professor Jesus Crespo Cuaresma, Head of the Department of Economics at the Vienna University of Economics and Business, and one of the earliest academic collaborators of World Data Lab. Together, they explore: How mathematics and philosophy converge in economics The art of forecasting the future with data Why simplicity lies at the heart of good science And how the Shared Socioeconomic Pathways shape our understanding of climate and global development futures 🎧 Listen now: https://lnkd.in/dCyVHaGP or https://lnkd.in/diPTyRa6 #DataTalks #WorldDataLab #Economics #Forecasting #DataScience #ClimateData
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The World of Tomorrow With Data At the Champions and Friends Club Days, Wolfgang Fengler, CEO of World Data Lab, delivered a keynote on how trendlines beat headlines showing how middle-class growth continues to fuel global prosperity and profoundly shape industries such as sports. The event, organized by Chris Hoerman, brought together over 50 leaders from business, sports, and entertainment for a remarkable exchange of insights and ideas. Among the champions in attendance were Benedikt Hoewedes, Simon Schemp, Michael Greis, Moritz Fuerste, Tim Weinisch, Amelie Stiefvater, and Bela Rety. A big thank you to everyone who made this inspiring event possible, connecting data, sports, and the power of human ambition. #WorldDataLab #DataTalks #ChampionsAndFriends #FutureOfSports #EconomicsInAction
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Baby Boomers will remain the biggest spenders in healthcare until 2035, when Gen X takes over as the primary driver of medical spending. This generational transition represents one of the most significant shifts in healthcare economics over the next decade. At World Data Lab, we track healthcare consumption patterns by measuring total consumption of medical products and services, not just out-of-pocket spending, to help businesses and policymakers anticipate these critical transitions. Learn more about our categories data https://lnkd.in/dfd6T6SF #Healthcare #Demographics #GenerationalTrends #HealthcareEconomics
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We’re proud to be part of this year’s NACS Show, contributing data-driven insights to one of the industry’s key discussions: 📍 Generational Consumers: What’s Old is New Again – Gen X Spending Drivers Presented by Wolfgang Fengler and Marta Cyhan-Bowles If you’re attending NACS 2025, don’t miss this session exploring how Generation X continues to shape global spending patterns and market opportunities. 📍 https://lnkd.in/dr76HfDH #NACS2025 #ConsumerInsights #WorldDataLab
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