Dry Powder: The Private Equity Podcast
On the previous episode of Dry Powder, Dipan Patel, co-managing partner and co-CEO of Permira, shared how the firm has successfully scaled across Europe and the US and offered his insightful perspective on AI.
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Today, we focus on Permira’s unique approach to value creation. At the heart of its strategy is a dedicated value creation team, organized by sector and staffed with seasoned operational experts.
“We have on the consumer team, which is a team I used to run, the guy that used to run all of the search engine optimization for Booking.com,” Dipan says. “Booking.com is the best company in the world in a number of regards, but particularly SEO, and he does that across the entire portfolio today.”
We'll also consider how Permira’s dedicated value creation establishes a clear runway for future buyers.
“We've overinvested in new products, new geographies, new channels,” Dipan says, “to make sure that the next buyer can underwrite very clearly at least half a decade of strong growth.”
The Private Equity Podcast
In our podcast series, Bain's Hugh MacArthur interviews leading experts on the trends and opportunities that will redefine the private equity industry.
Published in October 2025