Askable

Tree testing is here! You can now drop a Tree Test block into your Unmoderated Studies to test how well your navigation and information architecture really work. See where participants click, where they hesitate, and whether they reach the right destination or get lost in the branches. What’s new: 🌳 Tree Test block → Add it to any Unmoderated Study to test your site structure. 🎯 Success Destination metric → See if participants end up where they’re meant to. 🔎 Better UX insights → Spot confusing paths before they trip up real users. It’s a simple, powerful way to make sure your content structure makes sense to people navigating your platform. ⭐ Pro tip: It’s the perfect sequel to Card Sorting! First, learn how people think. Then, test if they can find. Learn more here → https://lnkd.in/gDCbPPuP

We’re pulling back the curtain on how our Product Design team uses Askable (and AI) to move ridiculously fast. No guesswork. No gatekeeping. Just the real-deal, behind-the-scenes workflow with Aaron Patel and Ben Wood—featuring unmoderated testing, AI-assisted analysis, and the way they actually get research done. 📅 Wednesday, 22nd October 🕧 12:30 pm AEDT 📍 Online Come for the workflow. Stay for the “oh wow, why aren’t we doing this?” moment. Hit "View Event" to register below. #UXResearch #UnmoderatedResearch #DesignOps #Askable #AIforDesign #ProductDesign

You know what’s even better than talking research in a room? Talking research on a boat. 🚤 Last month we invited some of the top minds in UX Research & Design to come together in London for a special evening of conversation, network building and great food. Co-hosted with the brilliant Serkan Ayan, we opened the table up for discussion around Discovery Research and AI. Thank you Serkan for all of your help in organising this special event. If you’re interested in being included in future Insight Exchange dinners in London, please drop a line to David Kellitt or Alex Ford! Thank you Alex Butcher for capturing the moment 📸

🗣️🗣️🗣️ Calling all product and design folks in retail. Want to run research that’s fast, scalable and drives real impact? Bruna Veloso and the team at BIG W are doing it: 200+ studies completed 🚀 Insights delivered in under 48 hours 🤯 Used across teams to guide real decisions 🤝🏼 Next week, Bruna will share how they've made unmoderated research a core part of how BIG W builds. 📅 When: Wednesday 8 October ⏰ Time: 12:30–1:15pm AEDT 📍 Where: Zoom Keen? Register here: https://luma.com/occo2lqi 🕺🏻 #UXResearch #RetailUX #UnmoderatedResearch #ProductDesign

🧱 Something special is coming to UXCamp… This year, our friends at Askable are bringing something a little different to camp: LEGO® Serious Play® workshops! 👀 These exclusive, small-group sessions will run throughout the day, helping you unlock creative thinking, problem-solving, and storytelling through hands-on play. Spots are limited, and we’ll be sending out expressions of interest and more info next week to ticket holders, so: 🎟️ Grab your ticket now to be in the running: https://lnkd.in/gwHu9Y_S #lego #legoseriousplay #ux #UXCamp #UXDesign #Melbourne Michael Fearne

🗣️🗣️🗣️ Calling all product and design folks in retail. Want to run research that’s fast, scalable and drives real impact? Bruna Veloso and the team at BIG W are doing it: 200+ studies completed 🚀 Insights delivered in under 48 hours 🤯 Used across teams to guide real decisions 🤝🏼 Next week, Bruna will share how they've made unmoderated research a core part of how BIG W builds. 📅 When: Wednesday 8 October ⏰ Time: 12:30–1:15pm AEDT 📍 Where: Zoom Keen? Register here: https://luma.com/occo2lqi 🕺🏻 #UXResearch #RetailUX #UnmoderatedResearch #ProductDesign

Human + AI = Future of Research If you do nothing else today, read this piece from Dr Asma A.. She captures something we're living every day: AI is transforming how research gets done. But Dr. Asma's point stands: speed without interpretation is just fast noise. The best research happens when AI removes friction and researchers focus on what they do best - asking the right questions, reading between the lines, and connecting dots that no algorithm can see. This isn't about replacing researchers. It's about freeing them up to do the work that actually moves products forward. If you're thinking about where AI fits in your research process, this is worth your time: https://lnkd.in/gJFiibHv Where are you seeing the biggest impact from AI in your work? What still needs the human touch? Askable

A few weeks ago at the Human Insights Conference in Melbourne, we asked UX researchers, product and design teams: 🧠 How are you using AI in your research? Lily Adams called it the AI sandwich. Start with a human, layer in AI to speed things up, then bring it back to human judgment at the end. The vibe across the board? AI isn’t replacing researchers. It’s giving them time to think deeper, move faster, and stay human. 👋 Want more chats like this? Catch us at the next event https://lnkd.in/gyNWARP4 #UXResearch #AIinResearch #HumanInsights Lucy Blake Sarah Bugden