Bringing elements of personal training into a group training environment has remained a core objective of BFT's training system since the beginning Heart rate technology, strict coach:member ratios, and strength testing in our Benchmark training block - which helps members track their strength over time, and provides them with the knowledge and tools to train at their own capacity. In August we rebranded that block to the Performance Benchmark and introduced the Conditioning Benchmark alongside our strength testing, now giving members a holistic view of their performance capabilities. Now concluding our first execution of the Performance Benchmark, we're proud to reflect on how this upgrade has elevated our members' training. The Conditioning Benchmark test uses principles of the MAS (Maximal Aerobic Speed) protocol, a globally recognised measure of aerobic capacity and endurance, adapted to suit BFT’s group training environment. Participants completed the test and individual results were then logged, tracked, and re-tested at the end of the block to view progress in real-time. The real feat though was developing a system for members to apply their results to their training. We added the Conditioning Benchmark calculator to our Performance App, and using an in-built formula, helped members to calculate personalised training targets. Group training at BFT means so much more than a group of people completing the same workout at the same time. We're creating a space for our members to truly challenge their own abilities, in an environment that feels safe, inclusive, and supportive.
About us
Different. Better. The hottest new global fitness community. At Body Fit Training (BFT) we use science and technology to drive positive outcomes - at all fitness levels. Our aim is to give every member a personal experience relevant to their own body, level of fitness, limitations and flexibility, in a team driven community. It’s the fastest growing fitness franchise in Australia with over 450 franchises sold globally and a rapidly growing membership base of 58,000+. With 250+ studios open across Australia, New Zealand, Singapore, Hong Kong, the U.S and the UK, it's a proven business model. BFT offers 50 minute classes of progressive programs that combine cardio with strength and resistance training, and provide superior and most importantly, personalised results through bespoke heart rate technology - BFT³. Founded by Cameron Falloon, a former AFL strength and conditioning coach, Falloon takes those same elite programming methods he has successfully used for over 20 years in the industry, and makes them accessible to anyone at any fitness level. We have incorporated scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of sessions that are overseen by accredited trainers in a dynamic group environment. High levels of visual content showcasing our programs are shown on multiple screens throughout the studio, which allow our trainers to spend more time concentrating on our members, while the screens direct the traffic. Along with our Different, Better training system, it’s our community and team environment that keep our members coming back. Incorporated into everything we do, from your warm welcome into a studio, to our programming that involves partner or team work, the family atmosphere at any BFT studio is unrivalled.
- Website
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https://www.bodyfittraining.com/franchise-forms
External link for BFT International
- Industry
- Health, Wellness & Fitness
- Company size
- 11-50 employees
- Headquarters
- Spotswood, Victoria
- Type
- Privately Held
- Specialties
- Fitness, Functional Training, Group Training, and Franchising
Locations
Employees at BFT International
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Jeremy Eagles
Mobile Mortgage Manager
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Christopher Cestaro
I'm Hiring! Health & Fitness Entrepreneur. Ex Salesforce, Roche, Omada Health, Life Sciences, and SaaS Go-to-Market Executive. Fitness Enthusiast…
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Liana Nio
Building a Business from ground up, owning Marketing with GTM Strategy
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steve stonehouse
Vice President of Education at BFT
Updates
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BFT Unlocked has taken pride of place in our calendar for the fourth year running. Our network-wide open event sees every BFT studio globally 'Unlock' their doors to their local community. In September we invited friends, family, and the curious to Experience the Difference at BFT for a full week of free training, matched with studios' strongest offers for the year. Unlocked has historically delivered strong results for our studios and 2025 was no exception, with impressive growth across all of our regions. We're excited to share some key stats and standout performances from the week below! With preparation and support shared across all departments at HQ, and the execution from Franchise Partners and staff in-studio on point, the success of BFT Unlocked is testament to the synergy of our network. Congratulations to the entire BFT Fam on another epic Unlocked!
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Exciting to see the BFT network continue to grow in 2025 as we welcome 11 new studios across 6 countries so far, including the official launch of BFT in Norway 🚀🌍 You can now find BFT in Sembawang (SGP), Porirua (NZ), East Tamaki (NZ), Balestier (NZ), Causeway Bay (HK), Bangsar (MYS), Bankstown (NSW), Hartamas (MYS), Majorstuen (NOR), Victoria Point (QLD), Warkworth (NZ). More to come in 2025 as we continue striving to be Different, Better!
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BFT International reposted this
Congratulations Karen Martinez! We are very excited to see another BFT International open in the UK https://lnkd.in/deRzT5Bp
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BFT International reposted this
Founder & CEO at Beyond Activ | Health, Fitness & Wellness Advisor, Analyst and Commentator
BREAKING NEWS: BFT International has launched Conditioning Benchmark, a cardiovascular fitness test that, when combined with their established Strength Benchmark, gives members a holistic view of their capabilities. Their 70,000+ members globally complete both tests, using their results to personalize subsequent workouts. They retest later to see their progress in real-time. The Conditioning Benchmark uses principles of the Maximal Aerobic Speed (MAS) protocol, a globally recognized measure of endurance, adapted for the group setting. Congrats to Cameron Falloon, Richard Burnet, David Aitchison and the wider BFT team! To learn more about BFT and their franchise opportunities, visit https://lnkd.in/g9CxRpyF and/or you can contact Jason Clark at [email protected].
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We are excited to announce that our sixth location in the UK, BFT Greenwich is officially under construction and headed for launch in the coming weeks! As our expansion across the UK continues, we're teaming up with Rapleys to support our Franchise Partners through site selection - a crucial stage of their BFT journey. Read more below! https://lnkd.in/eub7DyyM
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BFT is thrilled to officially announce a strategic partnership with Edar Group to bring BFT to the MENA region through a Master Franchise Agreement. Under the leadership of Mohamed Abdou, this partnership lays the foundation for 70+ premium BFT studios to roll out across the Middle East in the coming years. Richard Burnet - Director and Global CEO of BFT International expressed his certainty in the partnership, “With a shared vision for delivering fitness experiences, we are confident that the BFT brand will thrive in this vibrant region”. Congratulations to the BFT MENA team on the early success of their flagship Qatar studio, BFT West Walk and the imminent success of the BFT brand within the region. Shane McGrath David Aitchison Cameron Falloon
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BFT International reposted this
Co-founder, The Fit Guide | Founder and CEO, BASE | Host, Fitness Business Asia Podcast.
Consistent excellence across different markets isn't easy But BFT International have achieved this 🏆 At The Fit Guide we've visited many BFT clubs across the globe And they regularly achieve our highest award in the Class Experience category One such club is Harbourfront in Singapore, which is the current holder of our 5-Star Class Experience Award 👏🏼 Looking back to my interviews with Cameron Falloon on Fitness Business Asia Podcast it makes sense Him and the team have worked hard on building the systems needed for success at scale Along with a culture of fairness and support for franchises Well done to Cameron, David Aitchison and the team at their Harbourfront club on delivering an industry-leading experience 🙌🏼 Have you been to a BFT club before? 👉🏼 For more features on award-winning fitness experiences, follow Jack Thomas and The Fit Guide
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INTERNATIONAL FRANCHISOR OF THE YEAR BFT has been awarded International Franchisor of the Year at the 2025 Franchise Industry Awards, hosted by Franchise Council of Australia! We are extremely proud and grateful to receive this recognition, marking our first major franchising award outside of the fitness industry. This award is testament to our commitment to excellence in our international expansion strategy, and reflects the dedication of both our Franchise Partners and team at BFT HQ, spread across the globe. BFT is a true global force and we are thrilled for what's to come as we continue building on this journey.
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BOUTIQUE FITNESS BUSINESS OF THE YEAR Thrilled to announce that BFT was named Boutique Fitness Business of the Year at the 2025 Beyond Activ Awards! This award is dedicated to the entire BFT Family. To our Franchise Partners, HQ Team, Studio Staff, and Members - thank you for strengthening our community, and joining us on the journey as we continue building something special. BFT is still, Different. Better.
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