Right now, people could do away with 75% of all the brands in their life without noticing. That's pretty confronting. Especially if you're in the business of brands. But instead, we see it as an opportunity. An opportunity to help the brands we work with sit in the coveted 25% that people want to keep around. We call them Meaningful Brands, and we build them using a combination of in-depth strategic understanding, robust customer journeys, and output neutral creativity. It's a combo that's helped us change immigration policies for an entire nation, make a Kiwi airline Australia's most trusted brand (five years in a row), and transform a product from near deletion to category leadership. Our breadth of capability, from brand thinking and design to innovation, UX, tech consulting, digital development and beyond enables us to create world-class work across the entire brand experience. Give us a shout. We'd love to chat.
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Kia ora! The secret is out Aotearoa...IKEA is opening 4 December - join us in-store at IKEA Sylvia Park and online from everywhere 💛 💙 Kirsten Hasler, Peter Moore, Spiro Raptis, Lauren Lomman, Alessandra Ashcar Machado, Laura Mahony, Olly Taylor, Gayle While, Olivia Dalziell, Yasmin Harvey, Phil Pickering, Olivia Hussey, Pete Sherrah, Tom Loseby, Lee Griffiths
A win for IKEA and a win for all of Australia. 50 years and it’s just the start. Congrats to the whole team that made this the Best Marketing Campaign of the Year 💙💛
🌟A Double Honour for IKEA Australia at the LFRA Awards! 🌟 We’re proud to share that IKEA Australia has been awarded Best Marketing Campaign of the Year and Best Sustainability Initiative at the Large Format Retail Association (LFRA) awards. This year, we celebrated 50 years of helping Australians create better everyday lives at home. Our “Just the Start” marketing, communications and commercial campaign blended nostalgia with innovation and humour, sparking national conversation and connecting deeply with Australians across our physical and digital channels. On the sustainability front, our Marsden Park Distribution Centre is a powerful example of turning belief into action. This award recognises the recent implementation of our large-scale solar and battery project, which now supplies approximately 70% of the facility’s energy needs from renewable sources generated onsite. Since FY16, we’ve reduced our total operational emissions in Australia by 89% while growing our business by 68%, proving that climate action and commercial success can go hand in hand. These awards are a testament to the creativity, passion, and teamwork of our co-workers and partners. To our customers across Australia, thank you for being part of our journey. And after 50 years, it’s still just the start. #awards #awardwin #lfra #retail #justthestart #IKEA50years
HEJ, Yasmin Harvey, We're thrilled to have Yasmin join the Havas Host team as an Account Director, working on the IKEA account. Bringing strong retail expertise, exceptional energy, and a drive for brilliant creative. Welcome Yas!
We're stoked to have Kevin van Geest join us as a Senior Strategist at Havas Host. Bringing his strong strategic sensibility to client conundrums, he loves to cure things over his newly found love of Laksa. Welcome Kevin!
There's nothing quite like seeing creative thinking take shape in the real world. Our recent work with Stockland is a powerful example of what happens when you ground ideas in genuine human insight - with the brand seamlessly woven into the solution. Huge thanks to the Stockland team and Zenith for their ongoing partnership. Always a proud moment to see our work come to life out in the world.
Our latest national OOH campaign is showing up loud and clear. From billboards and bus wraps to train station takeovers the message is simple “We get it.” Because let’s be real, for many Australians the housing journey is tough. Really tough. So instead of glossing over it, we’re speaking about it: directly, honestly, humanly. This campaign puts First Home Buyers front and centre but it reflects something bigger: Stockland’s commitment to the entire housing continuum. To showing up with solutions, not just sentiment. It’s one of the many reasons I love showing up to work each and every day. A big shoutout to the Stockland crew Natalie Warren-Smith Georgia Thomas Laura Halliday (Attuell) Katarina Sim Corina Velasquez and our creative agency partner Havas Host and Wellcom Worldwide Mikhaila Gentle who made this happen!
New work! 🚨 50 years of IKEA in Australia 🇸🇪🇦🇺 and it’s just the start. Say hej to a brand new campaign that is a tribute to the Aussie spirit like no other. We’re thrilled to unveil it with our friends at IKEA and Mindshare -celebrating 50 years of Aussies showing up for each other, the IKEA way. For half a century, IKEA has been part of countless beginnings, where Swedish design meets good old Aussie grit. And they’re only just warming up. From sharing the load on moving day to decoding the flat-pack manual, handing over the Allen key, lending a ute, or cheering from the sidelines, every little act has made a difference. This is IKEA’s heartfelt thanks to Australia. Thanks for being a true mate. Tack Erin and Kirsten. Here’s to the next 50! #IKEAAustralia #50Years #JustTheStart #BrandCampaign
New Report Drop: The Havas Labs 2025 Aussie Futures study is here. After years of fires, floods, pandemics and political whiplash, Australians aren’t just adapting — they’re resetting. At Havas Labs, we wanted to understand how people are reshaping their hopes, their decisions, and their relationship with brands. So, we partnered with YouGov to explore what the future looks like through the eyes of Australians nationwide. What we found was striking: the old playbook of demographics and generational comparisons no longer cuts it. We’ve entered the era of Me-ship —where people are taking personal ownership of their future, their finances, and their fulfilment. That’s why we built a new segmentation model. Not by age, income or postcode— but by life outlook. The report reveals six future-facing segments grounded in Australians’ lived realities, from Support Seekers to Caring Connectors, Progress Pioneers to Status Seekers. Each one tells a deeper story about what people really need in 2025 and beyond — and how brands can connect in more meaningful, human ways. If you're in strategy, marketing, or leadership — and you want to build a brand that resonates in this new era — this is for you. Interested? Read on here and request the report: https://lnkd.in/g4W85-Pm HAVAS Red AU Havas Media Network Australia H/Advisors APA One Green Bean
We’re incredibly proud to launch Loloma Hour alongside our partners at Tourism Fiji - a happy hour for the environment that makes it easy and accessible for visitors to give back to the beauty and generosity Fiji shares with them. Looking forward to seeing how these small actions will create a powerful and lasting impact for years to come. Congratulations and vinaka Anaseini, Srishti and team 💙🩵🇫🇯