Keep Left

Great result from a lot of hard work by some very talented people. 3 projects we're super proud of at Keep Left, so it's nice to be shortlisted for a bunch of awards at the B&T and Golden Target Awards. Big shout out to our incredible clients at Healthy Heads in Trucks & Sheds and Guide Dogs NSW/ACT. 🤞

Australia’s Big Things are more than roadside stops – they’re part of our cultural DNA. And now? Part of our currency too! 🪙 This Spring, Australia Post, in partnership with the Royal Australian Mint, launched Aussie Big Things 2 – a coin collection immortalising 10 of the country's most loved landmarks, from Victoria's Big Strawberry to the Northern Territory's Big Barramundi. And with 72% of Aussies declaring visiting these oversized landmarks as a rite of passage, it's no surprise the campaign has already minted more than coins – it's minted headlines too. 🔥 Shoutout to the team who delivered BIG on this campaign, helping to drive 400+ media stories nationwide. 💪👏 KL: Ryan O'Leary, Rebecca Shaw, Méabh O'Mahony, Emily Dowell AP: Anna Garcia, Morgan Griffin, Kayla Le Cornu, Kathleen Carrero

They say 7 is lucky… and with 7 award nominations this week, we’re feeling it! 🙌 🔥 We’re stoked to be recognised across both the Communication and Public Relations Australia Golden Target Awards and the B&T Awards for our work with Healthy Heads in Trucks & Sheds and Guide Dogs NSW/ACT.  🏆 B&T Awards - Best Integrated Ad Campaign – How Ya Travellin’? - Best Regional Media Campaign – How Ya Travellin’? - Best Radio/Audio Campaign – How Ya Travellin’? 🏆 Golden Target Awards - Best Integrated Marketing & Communication Campaign – How Ya Travellin’? - Best NFP Campaign – How Ya Travellin’? - Best Influencer Campaign – Boundless Beauty Summit (featuring Molly Burke) - Best Experiential/Activation Campaign – Blackout Friday We’re committed to delivering ideas that contribute to culture and spark change. Whether it's truckies opening up about their mental health to Shane Jacobson, reimagining beauty with accessibility champion Molly Burke or flipping Black Friday on its head. Thrilled to see the industry celebrating it too. Proud of our team. Grateful to our clients. And excited to be in such good company. [IDs in the comments below] Guide Dogs NSW/ACT: Dale Cleaver, Michael Apte, Sarah Watts, Tori Larosa Healthy Heads in Trucks & Sheds: Paul Graham, Naomi Frauenfelder, Melissa Weller, Jordan McSweeney Keep Left: Caroline Catterall, Gillian Gosling, Johanna Murray, Blair Kimber, Ant Dinham, Tim Lele, Ryan O'Leary, Rebecca Shaw, Hannah Palmer, Joe Winter, Giselle Lansell, Annabelle Sheridan, Jessica Williams, Lucy Roff, Laura Agricola-Moss, Larissa Toyne, Zach Edwards, Harris Galloway

A new chapter, fresh offices & some spare seats with your name on them! Since teaming up with Hardie Grant Media, we’ve kicked into a new gear - bigger thinking, bolder moves, and new roles in Melbourne and Sydney to deliver the goods for our clients. We’re looking for people with a fresh perspective, sharp thinking and the energy to make things happen. If you’ve got a point of view and the drive to back it, this is your place. The spots we’re looking to fill: 👉 PR Account Executive - Sydney https://lnkd.in/g2vWv-N9 👉 Senior Account Executive - Melbourne https://lnkd.in/gPp9vC6d 👉 PR Senior Account Director - Melbourne https://lnkd.in/g8-zBGhd Bring your curiosity and drive. We’ll bring the rest. Want a seat where the conversation matters? Stop scrolling and start applying!

We have some news, and it's pretty big... Effective immediately, Keep Left is part of Hardie Grant Media – an Australian independent marketing network of 130 people spanning strategy, creative, media, social, content, production, PR and influencer marketing. We're thrilled to have joined a stable of four great indie agencies under the HGM banner: Reload Media, Heads & Tales Content Agency, Tide Communications and Sherpa. Our new partnership with HGM represents an exciting phase in our growth strategy, and we can't wait to embark on this next chapter (and move into our slick new homes in Collingwood and Ultimo)! https://lnkd.in/g7dbc_BS

🎙️Podcasts are having a moment - and we’re here for it. Earlier this year, we produced How Ya Travellin’ and met CJ - a female truck driver, mental health advocate and all-round force of nature. In the pod, CJ opened up about burnout, resilience and paying it forward in a conversation that’s been shortlisted for the #MumbrellaPublishAwards 🏆. We’re stoked to have been part of this project. Big thanks to Naomi Frauenfelder, the whole Healthy Heads in Trucks & Sheds team, and of course, CJ and Shane Jacobson for their honesty and candour. And congrats to the Lefties who brought this to life. Caroline Catterall, Blair Kimber, Johanna Murray, Annabelle Sheridan, Ant Dinham, Joe Winter, Ryan O'Leary, Tim Lele, Méabh O'Mahony, Harris Galloway, Laura Agricola-Moss, Hannah Palmer, Giselle Lansell and past Lefties Zach Edwards and Lucy Roff 🎧 Link in comments to listen to CJ's episode!

Officially added breathing to our creative toolkit. 🧠 This week, the amazing Ross Pollard from Breathwork Solutions taught the KL team about the importance of breath and guided us through a powerful breathwork session as part of our EOFY get-together that felt like hitting reset on the brain. The team left feeling lighter, sharper, and more connected - to our bodies and our ideas. A powerful reminder that the best ideas don’t always come from pushing harder - sometimes they come from slowing down. Thanks Ross - we’ll be breathing differently from here on out!

Lights, camera, action 🎥✨ From concept to capture, we turned the KL studio into a photoshoot hub for Vinnies Victoria’s new visual identity. Creative ideas, planning, set up and all the behind-the-scenes action - watch below to see how the Lefties made it all happen! Photos by: Ryan Wheatley Makeup by: Shiree Collier Vinnies: James Henson, Stacey James KL: Ant Dinham, Blair Kimber, Gem M., Larissa Thorne, Hannah Palmer, Lily Brownbill-Stevens, Giselle Lansell #KeepLeft #Vinnies #KLStudio #BehindTheScenes #BTS

20 years ago today, podcasts hit iTunes, and the world tuned in. 🎧 That's 20 years since a quirky format went mainstream. In that time, on-demand audio-only storytelling has gone from a curious experiment to a powerful way to spark real impact. Podcasts let your imagination run free, create moments of true intimacy and stay with you, whether you are driving a rig, at your desk or out on a walk. This simple portable format has given a megaphone to voices that might otherwise go unheard. Last month, with Healthy Heads in Trucks & Sheds we launched 'How Ya Travellin’?', hosted by Shane Jacobson and made for long haul drivers. Over eight honest conversations, we paired unfiltered stories with practical mental health tips and discovered how a trusted voice, a clear focus and the magic of audio can turn a branded podcast into a catalyst for community change. So, what’s next…? As the medium evolves, we see podcasts not as standalone pieces, but as content engines, fuelling platform-native video content, earned media and social stories that extend the impact of every episode. Here’s to the next 20 years of audio storytelling that moves us, connects us and drives positive change! Naomi Frauenfelder, David Almon, Ant Dinham, Blair Kimber, Annabelle Sheridan #20YearsOfPodcasts #storytelling #BrandedPodcasts #AudioWithImpact

🖤 Blackout Friday is back in the spotlight! Our powerful in-store experience for Guide Dogs NSW/ACT has been named a Finalist in the 46th AWARD Awards – this time in the Purpose – Experiential category! 🤩👏 The activation gave shoppers a first-hand look at what it's like to navigate online shopping with low vision or blindness – a challenge 575,000+ Aussies face every day 🛍️🚫👁️ Massive congrats to the amazing team, our brilliant clients at Guide Dogs, and all the finalists doing meaningful, creative work 🙌💡 [ID in the comments below] KL: Caroline Catterall, Blair Kimber, Ruby Gill, Johanna Murray, Jessica Williams, Tiffany Simon, Laura Agricola-Moss, Larissa Thorne, Rebecca Shaw, Zach Edwards, Harris Galloway, Hannah Palmer, Bryce Ford GD: Dale Cleaver, Michael Apte, Sarah Watts, Tori Larosa #AWARDS46 #PurposeLedCreativity #InclusiveDesign