Amplified

We're not just shaping the future of attention measurement, we're helping build the standards that define it. From IAB to ARF, Amplified is proud to stand alongside global industry leaders, contributing our science-backed smarts to the committees, councils and initiatives shaping better media for everyone. See who we partner with, and why it matters https://lnkd.in/gSpQDKsV #Amplified #AttentionMetrics #AttentionEconomy

Impressions served doesn't equal impressions seen. Advertisers have spent years chasing reach, but how much of that reach is actually seen, let alone remembered? In this blog, we unpack the difference between what’s delivered and what’s actually effective. If you’re still measuring success by what gets served, you might be missing the bigger picture. https://lnkd.in/gvt4NUY8 #Amplified #AttentionMetrics #MediaStrategy

Think your creative is ready for the spotlight? Before you launch, test how your ad really performs in the wild. Our Creative Testing service scores your creative out of 100, predicts attention outcomes and gives you actionable tweaks to drive more engagement where it counts. Media-ready? Or in need of a glow-up? Then let’s get your creative working harder https://lnkd.in/g7YrT822 #Amplified #AttentionMetrics #SocialMediaAdvertising

Big moment for attention measurement in the MENA region! We’re thrilled to see our partnership with MBC Media Solutions deliver groundbreaking findings at the “Powering Growth with Data 2.0” event - showing 65% of ads on MBC’s linear platforms achieved active attention and significantly outperforming global benchmarks. Kudos to Bec Brooks  for representing Amplified on stage, sharing real‑world insight into how attention data can transform planning, creative and campaign outcomes. This isn’t just another study, it’s proof that attention measurement has entered a new era of media effectiveness. Read the Campaign Middle East article here https://lnkd.in/dhmjXHsB #AttentionMetrics #MediaEffectiveness #Amplified

Passive attention isn’t a flaw, it’s a feature. Dive into this Karen Nelson-Field PhD whitepaper in collaboration with Pinterest to explore how both active and passive attention contribute to brand impact. Get the full picture on how to harness both types of attention effectively here https://lnkd.in/g4w4eSVx #Amplified #AttentionMetrics #Pinterest

Have you met Minendra? 👋 As our new Account Manager for APAC, Minendra Sarathchandra (Mini) brings 10+ years of experience across creative, media and tech - including WPP, Omnicom and even building his own AI-powered sports app! He knows how to bridge the gap between strategic ambition and practical delivery, having helped brands across FMCG, finance and tourism unlock better results through sharper execution. Now at Amplified, he’s helping clients level up how they plan, measure and improve campaigns with attention data. Whether it’s setting up new workflows, unpacking performance, or diving into platform integrations, Mini’s your go-to for translating complex challenges into clear wins. About the role: “Attention is the new kid on the block and it’s here to make media work harder. I'm really excited to help agencies and brands use attention throughout their workflow.” What excites you about attention? “Clicks and views tell you what happened, attention tells you why. That’s what really appeals to me about human-centric media measurement.” Who are you excited to connect with? “Curious marketers, performance pros, media teams and anyone ready to get more from their campaigns.” Want to know what attention can do for you? Lucky for you, Mini is already taking meetings. https://lnkd.in/ggmNg3qX #Amplified #AttentionMetrics #AdvertisingIndustry

Streaming ads not getting the attention they deserve? With billions of data points across platforms like Netflix, YouTube and BVOD, we help you uncover how audiences actually engage - and how to capture more of it. See what attention-first strategy looks like https://lnkd.in/gH8ttDA3 #Amplified #StreamingAds #BVOD

This is the kind of creative performance we love to see. Huge shoutout to the team at Irish National Lottery for producing a scroll-stopping social ad and delivering real impact with Amplified attention data. Proof that when creativity and attention metrics come together, results follow. Discover how Amplified's Creative Testing can help you increase social ad performance and deliver BIG results for your campaigns https://lnkd.in/g4KrVNG6 #Amplified #AttentionMetrics #SocialMediaAdvertising

Most of your ads are never actually seen 🚨 Yep, we said it and now The Up&Up Group (affiliated to the global M&C Saatchi Group) is saying it too. This article from Business Report breaks down why attention metrics are the future and how The Up&Up Group’s partnership with Amplified is helping South African advertisers move beyond assumptions and into high-impact outcomes https://lnkd.in/gTvumecm #Amplified #AttentionMetrics #UpAndUpGroup

From course to campaign impact. After completing WARC and Amplified’s Attention Course, Dalius Dulevičius from Mindshare Lithuania put attention-first thinking straight into action - reshaping client conversations, challenging assumptions and building smarter strategies. Want to see what happens when you go beyond the basics? Read the interview here https://lnkd.in/gQV7buJh #Amplified #AttentionMetrics #AttentionEconomy