TRIBE

New season, new trends. Edition #4 of What Went Viral is out now for your perusing pleasure 📖. We cover, in our opinion, the funniest co-worker trend yet which has recently cycled back around - we all love a Facebook memory don’t we? See the full blog in the comments, throw on some Bieber, and enjoy. We’ll always be here, every month. Enjoy!

Yes, EGC is ABSOLUTELY worth it ✅ . But we get it, you can't trust everything you read on the internet these days (except our LinkedIn posts ofc). So, we’ve pulled together a blog packed with proof on why your brand should be moving on EGC. You'll also find some first-hand data from our TRIBE Unlocked Employee Creator Programs. Full blog is the comments, then get in touch for a chat.

Keeping up with the Trends' 🤔... Part 3. Check out our latest dose of What Went Viral in the world of social media. In this edition we look at happiness, relationships, and smoking things... but in really fun and brand-centric ways. Please don't confuse us with your latest health podcast. See the full blog in the comments, take some ideas, maybe even tell us what you like? Or do it all 🤷♂️. Why not. See you next time.

As a long time TRIBE partner, Zenni Optical know how to get the most out of their Creator Marketing. Together we've run over 40 campaigns and built a community of 120+ creators, who have crafted 100s of pieces of content. They champion long-term partnerships, brief creators they trust, and let creativity flow. And it works. Check out our latest case study (link in comments) to see how one four-legged creator drove virality and achieved; ✅ 4 million impressions ✅ Nearly 600k engagements ✅ $1.5M in EMV ✅ A 14.65% engagement rate The takeaway? Trust creators to be creative, because you won't just get content - you'll get performance, with personality.

2.6 MILLION views? For one post?! The power of long-term creator partnerships (and one hilarious video). See how we did it with Moonpig for their 2025 Father's Day campaign and learn why the incredible creators Bec + Sam (@bamcomedyuk) nominated Moonpig for 'Best brand to work with' at the bCreator Awards. Link to the case study in the comments, and while you're there click the link to vote for our friends at Moonpig 🙌 p.s. This is just touching the surface of our focus on full-funnel creator marketing. Reach out if you want to get started.

What Went Viral: Edition #2, available now! 🎉🎉 We're back with a new batch of socials latest (and greatest) hits, just in time to slot into your monthly content calendars 📅 . Find the blog dropped in the comments, take a read, and get your camera 🤳 ready. Also, please comment and tell us the most random object a coworker has brought for the TikTok version of show 'n tell? (IYKYK 🦄 ).

A great moment seeing our CEO Anthony Svirskis featured in The New York Times this week in an excellent piece exploring the undeniable rise of employee-generated content. If you're asking the question, 'Can employees be the face of your brand?', the answer is yes, they can, and more importantly, they should. EGC is about so much more than on-trend, engaging social content. It's not about scrapping brand strategy or storytelling. It's about grounding both in real voices... the same voices who know your brand better than anyone. A big thanks and kudos to Yola Mzizi for spotlighting a topic we've been unlocking the potential of with major brands and retailers for years at TRIBE. Check out her beautifully written article in the comments. And while you're there, let us know if you want to hear more about our Employee Creator Programs.

We’ve all heard of the man cold right? 🚨 It’s a real thing* 🚨. We partnered with VaynerMedia to spread the word about HALLS' Man Cold Relief Kits (a product of Mondelēz International) and sweepstakes competition. The informative, and hilarious content from a couple of fantastic creators sourced by our TRIBE team drove some amazing organic and paid results 🚀📈 (we’re talking over 150m impressions and significant outperformance vs brand-led creative). With placements across TikTok, Meta, and YouTube, this campaign is a prime example of strategy + creator expertise + elite execution all in one. Check out the case study in the comments for the full story. Disclaimer*: This post may or may not have been written by a man.

What’s trending this month 📈 ? Another question that sends marketing managers doomscrolling 💀 📜 for hours only to be met with “is that on brand though?” Well now TRIBE’s experts 👩💻 are staying on top of it for you. Starting with Edition #1, keep an eye on our comms for regular updates of What Went Viral; your shortcut to relevant, social media trends that can be easily adapted for all your content needs. Use your spare time to call your bestie and say goodnight. Thank us later. https://lnkd.in/gSGPkekY

Thanks ThisThat! And, well said Breanna Cull 👏 Storytelling, engagement & impact all start with having the right data... and the right creators, of course.