Adam Furness, GAICD

WPP Media has won Suncorp Group’s media account and will stand up a bespoke “Open Era” model for the insurer, with Mindshare Australia & New Zealand’s Maria Grivas to lead the relationship. Mim Haysom GAICD https://lnkd.in/dB7Vvtfg

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Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot for the global business as holding companies and consulting rivals race to consolidate. Tellingly, Garrett will report directly to global Chairman and CEO John Wren, with the top boss monitoring closely how the move plays out – and what happens next. https://lnkd.in/g6JvR-wJ

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Australia and New Zealand are proving to be two of the most dynamic Out-of-Home markets in the world. In our first full year in the region, billups ANZ delivered 72% year-on-year revenue growth, a clear sign of how brands are rethinking the role of OOH. What’s driving the momentum? ⚡ Smarter planning + accountability: brands want measurable outcomes. 🌏 Locally led, globally connected: with ANZ leaders Ben Poole, Rohan Prasad, Nicci Loudon and Kirstie Caldwell. 🎯 Creative impact: from Oatly and Turkish Airlines to PwC, Hinge, and One Roof. With the launch of our Attention Dashboard later this year in ANZ, we’re excited to build on this momentum and help brands see not only who they reach, but how audiences engage. 👉Read the full story here: https://hubs.li/Q03G7rgc0 #PoweredbyOOH #Deliveredbybillups

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The communications and media landscape has evolved faster than most agencies. The winners? Teams that cut through silos, engineer coherence, and win the game of inches. In my latest piece for Chris Pash OAM, I explore the communications conundrum facing marketers today, and map out five critical moves to prepare for the orchestration era. Have a read. https://lnkd.in/gtuJcVft

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Tom Braybrook, Managing Director of choreograph ANZ, took the stage at IAB's MeasureUp conference last week, delving into the evolving world of marketing effectiveness measurement, including how Open Source is shaping the next era of MMM. Speaking alongside Google’s Head of Data, Measurement & Analytics, Nico Celedon, Tom emphasised how these solutions are delivering measurement and data-driven insights built for modern marketing and fostering a new era of transparency and accountability. #MeasureUp #Choreograph Tom Braybrook, IAB, choreograph, Aimee Buchanan, Pippa Berlocher, Peter Vogel, Maria Grivas, EssenceMediacom Australia & New Zealand, Mindshare Australia & New Zealand, Wavemaker Australia & New Zealand, Gai Le Roy, Nico Celedon

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