About
With a passion for driving digital growth, I’ve spent my career helping brands unlock the…
Articles by Airi
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DOMINATE DIGITAL WITH A MOBILE-FIRST STRATEGY
DOMINATE DIGITAL WITH A MOBILE-FIRST STRATEGY
Mobile sits at the heart of digital transformation; to think it was only 40 years ago that Motorola placed the world’s…
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Nominations are now open for the Inside Retail Australia and Australia Post Top 50 People in Ecommerce, and the response so far has been amazing! If…
Nominations are now open for the Inside Retail Australia and Australia Post Top 50 People in Ecommerce, and the response so far has been amazing! If…
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This may come across raw, but it’s my truth. ❤️ I’ve always been someone who pours my heart and soul into everything I do, whether it’s work 💼…
This may come across raw, but it’s my truth. ❤️ I’ve always been someone who pours my heart and soul into everything I do, whether it’s work 💼…
Liked by Airi Sutherland
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Seven weeks in and it feels so good to be back on the tools. We’ve hit the ground running - migrating our marketing automation platform, rolling out…
Seven weeks in and it feels so good to be back on the tools. We’ve hit the ground running - migrating our marketing automation platform, rolling out…
Liked by Airi Sutherland
Experience
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Education
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Exciting news today as I’m delighted to announce the launch of Brogan Hembrow Consulting. I’ve had the privilege of spending over a decade building…
Exciting news today as I’m delighted to announce the launch of Brogan Hembrow Consulting. I’ve had the privilege of spending over a decade building…
Liked by Airi Sutherland
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🚨 My Shopify shares just went up a million bucks today (bait but true) ChatGPT just became a shop 1 . Shopify + OpenAI = you can now sell directly…
🚨 My Shopify shares just went up a million bucks today (bait but true) ChatGPT just became a shop 1 . Shopify + OpenAI = you can now sell directly…
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The rules of loyalty have changed. 'The New Rules of Loyalty Volume 1: Obsessed' uncovers how brands turn attention into lasting connection. This 3…
The rules of loyalty have changed. 'The New Rules of Loyalty Volume 1: Obsessed' uncovers how brands turn attention into lasting connection. This 3…
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Over the past week and a half, I’ve had countless conversations with people who mean the world to me. Former colleagues who’ve become lifelong…
Over the past week and a half, I’ve had countless conversations with people who mean the world to me. Former colleagues who’ve become lifelong…
Liked by Airi Sutherland
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Feeling energised after spending the day with my awesome marketing team mapping out our Black Friday strategy, and feeling incredibly proud that we…
Feeling energised after spending the day with my awesome marketing team mapping out our Black Friday strategy, and feeling incredibly proud that we…
Liked by Airi Sutherland
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This time last week Certinia had two new employees start! (I'm on the right) After 4 years of fighting fraud it's time for a new challenge and I'm…
This time last week Certinia had two new employees start! (I'm on the right) After 4 years of fighting fraud it's time for a new challenge and I'm…
Liked by Airi Sutherland
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Last week I had the privilege of mc’ing the BigCommerce aka Commerce #BigSummit 2025. It’s got me thinking about the 3 macro trends that retailers…
Last week I had the privilege of mc’ing the BigCommerce aka Commerce #BigSummit 2025. It’s got me thinking about the 3 macro trends that retailers…
Liked by Airi Sutherland
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✨ Exciting Update ✨ After more than 6 years away, I’m thrilled to be returning to Blackpepper, this time stepping into a new chapter as Services…
✨ Exciting Update ✨ After more than 6 years away, I’m thrilled to be returning to Blackpepper, this time stepping into a new chapter as Services…
Liked by Airi Sutherland
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I finally did the thing – bared all in my first ever filmed podcast. Real, raw, and unfiltered, I sat down with the beautiful Rhemy Bea on her…
I finally did the thing – bared all in my first ever filmed podcast. Real, raw, and unfiltered, I sat down with the beautiful Rhemy Bea on her…
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Exciting times ahead! 🚀 Reminiscing on 40 years of memories in my hometown, I'm thrilled about the Commerce APAC summit, our flagship annual event…
Exciting times ahead! 🚀 Reminiscing on 40 years of memories in my hometown, I'm thrilled about the Commerce APAC summit, our flagship annual event…
Liked by Airi Sutherland
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Outcast marked its 10-year anniversary, closing out NYFW with PAPER Magazine’s afterparty, hosted by Demi Lovato. The event took place at NY hotspot…
Outcast marked its 10-year anniversary, closing out NYFW with PAPER Magazine’s afterparty, hosted by Demi Lovato. The event took place at NY hotspot…
Liked by Airi Sutherland
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Cotton On Group
Cotton On Womens has teamed up with eBay Australia to change the resale game, helping turn floordrobes into funds for our customer. And our very own team jumped in front of the camera to bring the campaign to life 📸 This partnership, also supported by The Volte and Seamless Australia, is one way we’re collaborating with industry leaders to develop circular initiatives as part of our sustainability strategy. Learn more: https://bit.ly/3KbcJ2C
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Australia Post
Our Quarterly eCommerce Report is live 📈🛍️ Get the latest on online shopping trends, including online spend, leading categories and state-by-state growth. Inside you’ll find: 🧾 EOFY performance | Australians spent $19.2B online last quarter, up 15% year-on-year, with 7.9 million households shopping online 🌍 Global expansion trends | 40% of Aussie businesses are planning to go global in the next few years 👗 Morrison case study | How one of Australia’s leading fashion labels prepared to sell internationally 📦 Your International Sending Playbook | Practical tips to help you reach new customers overseas Read the full free report below and explore more insights at https://lnkd.in/gjcBbZRh
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EVH
THE ICONIC has become the first multi-brand online retailer in Australia to launch a shoppable ‘Rescued’ category. The category launches in collaboration with Australian startup Revibe, who will expertly clean and repair returned pieces that have been returned to THE ICONIC’s warehouse with minor imperfections, before being restocked on site at a lower price point. Rescued will sit under RE-ICONIC®, a new hub for circular solutions designed to help fashion lovers refresh and recirculate their wardrobes, with existing Pre-Loved and clothing Donation and Recycling services. EVH are proud to continue our work with THE ICONIC as they evolve their retail offering to provide innovative sustainability solutions, reducing the barriers to circularity for consumers. Jere Calmes Joanna Robinson Gayle Burchell
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Capital Brief
Australian design giant Canva paid $22.5 million to acquire Sydney-based advertising analytics startup MagicBrief. That's according to fresh corporate filings that detail a period of intense corporate activity at Australia's most valuable private tech company. It is the first official confirmation of the acquisition price for the deal announced in June this year. Here's the full story by Bronwen Clune 👉 https://lnkd.in/gBAVQ444
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