Aneta Pyzel

Australia and New Zealand are proving to be two of the most dynamic Out-of-Home markets in the world. In our first full year in the region, billups ANZ delivered 72% year-on-year revenue growth, a clear sign of how brands are rethinking the role of OOH. What’s driving the momentum? ⚡ Smarter planning + accountability: brands want measurable outcomes. 🌏 Locally led, globally connected: with ANZ leaders Ben Poole, Rohan Prasad, Nicci Loudon and Kirstie Caldwell. 🎯 Creative impact: from Oatly and Turkish Airlines to PwC, Hinge, and One Roof. With the launch of our Attention Dashboard later this year in ANZ, we’re excited to build on this momentum and help brands see not only who they reach, but how audiences engage. 👉Read the full story here: https://hubs.li/Q03G7rgc0 #PoweredbyOOH #Deliveredbybillups

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"Earned isn't about where your story lands - it's about whether it cuts through, sparks conversation, and drives real engagement. The measure of success is resonance, not placement." Addie Freyne, Director of Earned Creative Strategy at Weber Shandwick Australia, spoke to Telum Media on the shift in earned media. She also shared why communications professionals must combine strategic insight with critical thinking and a robust measurement framework to thrive and navigate in this complex field. Read the interview on Telum Media: https://lnkd.in/eKGVz5at #TelumMedia

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Our Quarterly eCommerce Report is live 📈🛍️ Get the latest on online shopping trends, including online spend, leading categories and state-by-state growth. Inside you’ll find: 🧾 EOFY performance | Australians spent $19.2B online last quarter, up 15% year-on-year, with 7.9 million households shopping online 🌍 Global expansion trends | 40% of Aussie businesses are planning to go global in the next few years 👗 Morrison case study | How one of Australia’s leading fashion labels prepared to sell internationally 📦 Your International Sending Playbook | Practical tips to help you reach new customers overseas Read the full free report below and explore more insights at https://lnkd.in/gjcBbZRh

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Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot for the global business as holding companies and consulting rivals race to consolidate. Tellingly, Garrett will report directly to global Chairman and CEO John Wren, with the top boss monitoring closely how the move plays out – and what happens next. https://lnkd.in/g6JvR-wJ

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The communications and media landscape has evolved faster than most agencies. The winners? Teams that cut through silos, engineer coherence, and win the game of inches. In my latest piece for Chris Pash OAM, I explore the communications conundrum facing marketers today, and map out five critical moves to prepare for the orchestration era. Have a read. https://lnkd.in/gtuJcVft

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THE ICONIC has become the first multi-brand online retailer in Australia to launch a shoppable ‘Rescued’ category. The category launches in collaboration with Australian startup Revibe, who will expertly clean and repair returned pieces that have been returned to THE ICONIC’s warehouse with minor imperfections, before being restocked on site at a lower price point. Rescued will sit under RE-ICONIC®, a new hub for circular solutions designed to help fashion lovers refresh and recirculate their wardrobes, with existing Pre-Loved and clothing Donation and Recycling services. EVH are proud to continue our work with THE ICONIC as they evolve their retail offering to provide innovative sustainability solutions, reducing the barriers to circularity for consumers. Jere Calmes Joanna Robinson Gayle Burchell

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