“Beth is the reason that The Lumery has been the best agency I have ever worked with. Beth is an experienced strategic thinker and true CRM guru, which shows in her impeccability well-thought-out plans, approaches and solutions to business problems. Her deep technical and data-driven expertise under the hood of complex systems fuels that thinking, and comes across in her comprehensive and thoroughly articulate documentation and use-cases that always go the extra mile. Even more so, Beth embodies efficiency and adaptability—I never cease to be amazed by Beth's counsel and thought leadership, leading autonomously and collaboratively to ensure we're using a best-in-class strategy to unlock rich value, on time. Most importantly, Beth is personally a pleasure to work with.”
Activity
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Today, on World Homelessness Day, we reflect on our purpose at REA Group – to change the way the world experiences property. This purpose must extend…
Today, on World Homelessness Day, we reflect on our purpose at REA Group – to change the way the world experiences property. This purpose must extend…
Liked by Beth Loder
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I’m happy to share that I’ve been promoted to Chief Product Officer at Pladia! Grateful for the amazing team that got us this far and looking…
I’m happy to share that I’ve been promoted to Chief Product Officer at Pladia! Grateful for the amazing team that got us this far and looking…
Liked by Beth Loder
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Triggered and transactional messages drive the highest engagement. They also get the least optimisation. From working with dozens of brands, I see…
Triggered and transactional messages drive the highest engagement. They also get the least optimisation. From working with dozens of brands, I see…
Liked by Beth Loder
Experience
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Education
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University of Sydney
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Activities and Societies: Sydney Marketing Society, Sydney University Waterpolo
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Licenses & Certifications
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I'm excited to share a big new life chapter… after an incredible experience working with a fantastic group of people at Tennis Australia, I'm…
I'm excited to share a big new life chapter… after an incredible experience working with a fantastic group of people at Tennis Australia, I'm…
Liked by Beth Loder
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SaaS supports humans to execute tasks. AI executes the task for humans. That opens up a real opportunity: what do we do with the time and capacity…
SaaS supports humans to execute tasks. AI executes the task for humans. That opens up a real opportunity: what do we do with the time and capacity…
Liked by Beth Loder
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After 2.5 years at REA Group, it’s time to ‘keep moving’. Looking back at my time at REA, I’m grateful for a bunch of things: - Leading and growing…
After 2.5 years at REA Group, it’s time to ‘keep moving’. Looking back at my time at REA, I’m grateful for a bunch of things: - Leading and growing…
Liked by Beth Loder
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𝗔𝗹𝘁𝘂𝘀 + 𝗙𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 = 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗮𝘀 𝗢𝗻𝗲 𝗕𝗶𝗴 𝗻𝗲𝘄𝘀! Altus Financial and Fortunity Central Coast are joining forces to…
𝗔𝗹𝘁𝘂𝘀 + 𝗙𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 = 𝗦𝘁𝗿𝗼𝗻𝗴𝗲𝗿 𝗮𝘀 𝗢𝗻𝗲 𝗕𝗶𝗴 𝗻𝗲𝘄𝘀! Altus Financial and Fortunity Central Coast are joining forces to…
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Our Quarterly eCommerce Report is live 📈🛍️ Get the latest on online shopping trends, including online spend, leading categories and state-by-state growth. Inside you’ll find: 🧾 EOFY performance | Australians spent $19.2B online last quarter, up 15% year-on-year, with 7.9 million households shopping online 🌍 Global expansion trends | 40% of Aussie businesses are planning to go global in the next few years 👗 Morrison case study | How one of Australia’s leading fashion labels prepared to sell internationally 📦 Your International Sending Playbook | Practical tips to help you reach new customers overseas Read the full free report below and explore more insights at https://lnkd.in/gjcBbZRh
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Australia and New Zealand are proving to be two of the most dynamic Out-of-Home markets in the world. In our first full year in the region, billups ANZ delivered 72% year-on-year revenue growth, a clear sign of how brands are rethinking the role of OOH. What’s driving the momentum? ⚡ Smarter planning + accountability: brands want measurable outcomes. 🌏 Locally led, globally connected: with ANZ leaders Ben Poole, Rohan Prasad, Nicci Loudon and Kirstie Caldwell. 🎯 Creative impact: from Oatly and Turkish Airlines to PwC, Hinge, and One Roof. With the launch of our Attention Dashboard later this year in ANZ, we’re excited to build on this momentum and help brands see not only who they reach, but how audiences engage. 👉Read the full story here: https://hubs.li/Q03G7rgc0 #PoweredbyOOH #Deliveredbybillups
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Mediaweek Australia
SBM Marketing Communications has appointed James Hannan as CEO, alongside Ian Cook joining as General Manager of its Sydney operations. The leadership changes come as the agency expands its martech and AI capabilities to support clients navigating tighter marketing budgets. https://lnkd.in/etJZzUGN
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Cotton On Group
Cotton On Womens has teamed up with eBay Australia to change the resale game, helping turn floordrobes into funds for our customer. And our very own team jumped in front of the camera to bring the campaign to life 📸 This partnership, also supported by The Volte and Seamless Australia, is one way we’re collaborating with industry leaders to develop circular initiatives as part of our sustainability strategy. Learn more: https://bit.ly/3KbcJ2C
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EVH
THE ICONIC has become the first multi-brand online retailer in Australia to launch a shoppable ‘Rescued’ category. The category launches in collaboration with Australian startup Revibe, who will expertly clean and repair returned pieces that have been returned to THE ICONIC’s warehouse with minor imperfections, before being restocked on site at a lower price point. Rescued will sit under RE-ICONIC®, a new hub for circular solutions designed to help fashion lovers refresh and recirculate their wardrobes, with existing Pre-Loved and clothing Donation and Recycling services. EVH are proud to continue our work with THE ICONIC as they evolve their retail offering to provide innovative sustainability solutions, reducing the barriers to circularity for consumers. Jere Calmes Joanna Robinson Gayle Burchell
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