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Our new Corporate Plan marks the next chapter in Screen Australia’s strategic evolution, detailing how we're becoming an efficient, effective and future-focused organisation. Screen Australia CEO Deirdre Brennan said, “As the Australian screen industry continues to face rapid disruption, there is a responsibility for the agency to help navigate that change. The economic and social contribution of the sector is undeniable – with Australia’s talent, creativity and ability to collaborate, I am confident that the sector will continue to be resilient." "Our newly shaped Corporate Plan reflects the agency’s ambition to transform today’s challenges into future opportunities and long-term growth. It also evolves Screen Australia’s accountability through reconceptualised measures, ensuring our programs and services deliver on our purpose.” 🔗 Find out more: https://lnkd.in/g6a46riv

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"Earned isn't about where your story lands - it's about whether it cuts through, sparks conversation, and drives real engagement. The measure of success is resonance, not placement." Addie Freyne, Director of Earned Creative Strategy at Weber Shandwick Australia, spoke to Telum Media on the shift in earned media. She also shared why communications professionals must combine strategic insight with critical thinking and a robust measurement framework to thrive and navigate in this complex field. Read the interview on Telum Media: https://lnkd.in/eKGVz5at #TelumMedia

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Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot for the global business as holding companies and consulting rivals race to consolidate. Tellingly, Garrett will report directly to global Chairman and CEO John Wren, with the top boss monitoring closely how the move plays out – and what happens next. https://lnkd.in/g6JvR-wJ

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Tom Braybrook, Managing Director of choreograph ANZ, took the stage at IAB's MeasureUp conference last week, delving into the evolving world of marketing effectiveness measurement, including how Open Source is shaping the next era of MMM. Speaking alongside Google’s Head of Data, Measurement & Analytics, Nico Celedon, Tom emphasised how these solutions are delivering measurement and data-driven insights built for modern marketing and fostering a new era of transparency and accountability. #MeasureUp #Choreograph Tom Braybrook, IAB, choreograph, Aimee Buchanan, Pippa Berlocher, Peter Vogel, Maria Grivas, EssenceMediacom Australia & New Zealand, Mindshare Australia & New Zealand, Wavemaker Australia & New Zealand, Gai Le Roy, Nico Celedon

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In her latest article, Australian Marketing Institute CEO Bronwyn Heys delivers a powerful message: marketing has lost its seat at the table in far too many organisations. It’s not just a marketing issue, it’s a breakdown in C-suite alignment. Only 30% of CMOs believe their organisation has a clear view of marketing ROI. And just half are involved in strategic planning. Bronwyn Heys calls for a comeback where the CEO, CMO, and CFO move in lockstep. Where marketing owns the customer journey, drives growth, and sits at the heart of strategy. Companies that get this right grow up to 2.3x faster. It’s time for CMOs to lead with commercial acumen, data fluency, and the mindset of a general manager. Read the full piece: https://lnkd.in/em-anpsV #AMI #MarketingLeadership #CMO #MarketingStrategy #AMICompetencyFramework

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