Daisy Han

What if “Pay Later” meant more conversions, not more risk? That’s exactly what brands using Pay After Delivery on Shiprocket Checkout are seeing: - Up to 60% increase in prepaid orders - RTOs dropping from 30% to just 3% Pay After Delivery helps you offer flexibility to your buyers, while staying protected through risk checks and fraud control. It’s not just another payment option. It’s a conversion strategy that works. 👉 Swipe to see how it drives real results. Gaurav Mangla, Arpan Banerjee #ShiprocketCheckout #PayAfterDelivery #ConvertBetter #SmartSelling

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1:1 personalization in enterprise? Total nightmare. 👉 Too hard to scale 👉 Too little time 👉 Not enough headcount But Mutiny customers are cracking the code— one ABM leader hit 150% of their meeting goal in just 60 days. 👀 The secret? Using Mutiny to do what used to be impossible: 🧠 Deep research in minutes 🤖 AI-powered microsites that reps actually want to use 🚀 Scalable personalization that delivers pipeline See why Marketing is thrilled and sales is obsessed. Watch how Colleen Pierre, Shane Rice, Emily Ferdinando and Will Cozart did it (and how your team can too):

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The budget SQUEEZE is real in 2025. 🧵 NEW marketing data for you: The CMO Insights 2025 Report is here 👇 CMOs are being asked to do more with less. 73% of CMOs were forced to downsize their teams and reduce their tech spend... Who got hit the hardest? Startups. 83% say economic uncertainty has directly impacted their growth goals. Budgets shrank. But expectations did NOT. 81% of CMOs list revenue as their # 1 priority metric - up from previous years. Meanwhile, Gartner found marketing budgets fell by 15% on average last year. The classic "do more with less" squeeze. SO... What's happening behind closed doors? 1) Teams are getting leaner but more specialized - Marketing generalists dropped from 69% to 52% of teams - Video marketing roles jumped by 17 percentage points - SEO specialists increased by 7 percentage points 2) Tech investment is changing dramatically by company stage - Startups are doubling down on martech (33% of budget vs 16% last year) - Enterprise companies are cutting back (12% of budget vs 20% last year) - 54% of CMOs feel they have key tools missing from their stack 3) AI adopting is slower than you think - 63% of CMOs have integrated AI tools - BUT only 25% of startup CMOs have adopted AI - 44% are using generative AI specifically - 77% report AI tools being effective or very effective ✍️ We should have put this CMO quote on the cover "Reduced marketing budget by 20%. Therefore every penny has to work harder and ROI is measured to determine the most fruitful investment." 👀 The biggest change? A shift toward hyper measurable channels: - Email marketing importance is up (35% vs 30% last year) - Account-based marketing grew substantially (41% vs 27%) - Product marketing is gaining traction (37% vs 31%) Teams are feeling the pressure to deliver TODAY. With 67% of budget allocated to short-term goals. (Which is 17% higher than CMOs would prefer) Credit to Elena Verna for the hilarious meme 😂 Make sure you give Elena a follow! — 👋 P.S. Are you feeling the squeeze?

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Ten years ago, B2B demand generation meant cold emails, trade shows, and gated PDFs. Fast forward to 2025, AI, data, and buyer behavior have rewritten the rules. Today, buyers make decisions before they ever talk to sales. Personalization drives conversions. And demand gen budgets are climbing faster than ever. We analyzed the numbers shaping this new era of B2B marketing and the stats might surprise you. Swipe through our latest insights on The Future of Demand Generation in US B2B. Which trend do you think will matter most in 2026? 𝐎𝐮𝐫 𝐏𝐮𝐛𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: FinTech - Financial Technology Insights™ | CyberTech - Cyber Technology Insights™ | MarTech - Marketing Technology Insights™ | AI Technology Insights | HRTech- HR Technology Insights™ | Health Technology Insights™ | Contact Center Technology Insights | Intent Tech Insights #B2BMarketing #DemandGeneration #MarketingTrends #DigitalMarketing #B2BGrowth #ContentStrategy #LeadGeneration #MarketingInnovation #USBusiness

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This blog takes you inside how interactive content can reshape ABM campaigns turning static outreach into engaging, data-rich experiences. Expect real-world examples of companies driving higher demo bookings and faster sales cycles, plus practical tips on weaving interactivity into every stage of the funnel. If you want your ABM to move beyond impressions and spark real conversations with buyers, this blog is a must-read. #ABM #AccountBasedMarketing #InteractiveContent #B2BMarketing #ContentStrategy #LeadGeneration #B2BLeads #MarketingInnovation #DemandGeneration #BuyerEngagement #B2BStrategy #DigitalMarketing #ContentMarketing #MarketingTrends https://lnkd.in/gavfdHd7

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Optimizely Opal isn’t your average AI tool... It’s a brand-savvy, fully integrated infinite workforce built to help marketers move faster, work smarter, and get more done, with less effort. Want the inside scoop? Optimizely CEO Alexander Atzberger breaks it all down in this must-read feature from CMS Critic: https://lnkd.in/eZ-MDVPn

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Want to know how a cloud giant hit 97% account penetration and moved prospects through their buyer journey? Three intent-powered ABM campaigns across APAC, US, UK & Canada delivered: • 5X higher CTRs than industry benchmarks • 43% of accounts advanced to late-stage buying • 100%+ goal attainment across multiple campaigns See how intent data can transform your pipeline acceleration by reading this success story: https://lnkd.in/ewnWd8mW

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Your shortcut to the terms shaping modern B2B 👀 Our new B2B Marketing & ABM Glossary is your go-to guide for the terminology that powers smarter stategies. ✨ Today's Spotlight Term: Intent Data Intent Data is information gathered from prospective buyers’ online behaviors—such as researching products or services, visiting specific websites, clicking on ads, downloading content, or registering for virtual and in-person events. Why it matters: It helps marketers understand what prospects are interested in right now, allowing them to sharpen targeting, personalize outreach, and engage buyers at the perfect stage of their journey. 👉 Swipe to learn more and explore resources on how to put Intent Data into practice. See this entry (and 50+ more essential terms) in our full Glossary: https://hubs.li/Q03Gmd8s0 #abm #b2bmarketing #b2b #intent #intentdata #data #marketing #sales #b2bbuyers #strategy

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For years, ABM has had a glaring blind spot: intent signals that were too vague to act on. With Influ2, that blind spot is gone. You can now track contact-level intent across content, search, and social: ✅ Content intent. See exactly who is exploring relevant topics on third-party websites—and where they’re exploring them. ✅ Search intent. Know which buyers are searching for the keywords that matter, from product categories to competitor names—even in a zero-click search reality. ✅ Social intent. Spot meaningful signals like buyers asking peers for recommendations on LinkedIn, with relevant posts automatically filtered and flagged so you don’t waste time scrolling. Ready to take your ABM to the contact-level? Learn more here: https://lnkd.in/d8HuaCcn

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Voice Mode (powered by Whisper) isn't just faster than typing. It's about complete intent transfer. Try it in Plan mode for rapid collaboration.

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