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I love growing and transforming companies.
My experience has taught me five…
Articles by David
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Is (one to > one) an offence?
Is (one to > one) an offence?
Today Lexer won another Identify client. A large Australian business committed to building an enriched Identity of…
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Licenses & Certifications
Patents
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Method of optimising content presented to a user within a communication network
Issued US PCT/AU2002/000600
See patentA method of optimising content presented to a user within a communications network, wherein the user establishes a session with the communications network and generates one or more session events during that session, the method including the step of: at least once during that session comparing the past performance as a traffic stream of multiple sources of content that could be presented to a user to predetermine traffic performance criteria, to enable content to be presented to the user from a…
A method of optimising content presented to a user within a communications network, wherein the user establishes a session with the communications network and generates one or more session events during that session, the method including the step of: at least once during that session comparing the past performance as a traffic stream of multiple sources of content that could be presented to a user to predetermine traffic performance criteria, to enable content to be presented to the user from a content source meeting the predetermined traffic performance criteria.
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Method of tracking user behaviour within a communications network
Issued US PCT/AU2002/000488
See patentA method of tracking user behaviour within a communications network, the method including the steps of (a) one or more users each establishing a session with related content sources (2 - 13) within the computer network, each user generating one or more session events during that session including an impression event whenever content (2 - 12) is accessed from one of the related content sources and a results event whenever a quantifiable result (13) is achieved; (b) capturing a session event key…
A method of tracking user behaviour within a communications network, the method including the steps of (a) one or more users each establishing a session with related content sources (2 - 13) within the computer network, each user generating one or more session events during that session including an impression event whenever content (2 - 12) is accessed from one of the related content sources and a results event whenever a quantifiable result (13) is achieved; (b) capturing a session event key (63) for at least each impression event; (c) deriving one or more predetermined session metrics related to session events generated during each session; and (d) recording (67) the measured session metrics against the session event key.
Courses
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Australian Institute of Company Directors
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billups
Australia and New Zealand are proving to be two of the most dynamic Out-of-Home markets in the world. In our first full year in the region, billups ANZ delivered 72% year-on-year revenue growth, a clear sign of how brands are rethinking the role of OOH. What’s driving the momentum? ⚡ Smarter planning + accountability: brands want measurable outcomes. 🌏 Locally led, globally connected: with ANZ leaders Ben Poole, Rohan Prasad, Nicci Loudon and Kirstie Caldwell. 🎯 Creative impact: from Oatly and Turkish Airlines to PwC, Hinge, and One Roof. With the launch of our Attention Dashboard later this year in ANZ, we’re excited to build on this momentum and help brands see not only who they reach, but how audiences engage. 👉Read the full story here: https://hubs.li/Q03G7rgc0 #PoweredbyOOH #Deliveredbybillups
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Mi3Australia
Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot for the global business as holding companies and consulting rivals race to consolidate. Tellingly, Garrett will report directly to global Chairman and CEO John Wren, with the top boss monitoring closely how the move plays out – and what happens next. https://lnkd.in/g6JvR-wJ
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B&T
Omnicom Oceania has locked in former TikTok Business head of CSR partnerships AUNZ, Daniel Klug, in the new role of director of new media, according to a post on Linkedin over the weekend. In this role, Daniel will bring creativity, cultural signals, and technology closer together, helping Omnicom Media Group and Omnicom’s creative agencies and clients navigate the rapidly evolving world of new media platforms and earned ecosystems. His remit is to translate creative ambition into channel craft, unlock the power of organic engagement, social influence, and audience-driven storytelling, and turn consumer challenges into creative opportunities. Aimee Edwards, Tom Fogden, Arvind Hickman, Fredrika Stigell, Oliver Cerovic https://lnkd.in/gGA8g7Xr
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Cotton On Group
Cotton On Womens has teamed up with eBay Australia to change the resale game, helping turn floordrobes into funds for our customer. And our very own team jumped in front of the camera to bring the campaign to life 📸 This partnership, also supported by The Volte and Seamless Australia, is one way we’re collaborating with industry leaders to develop circular initiatives as part of our sustainability strategy. Learn more: https://bit.ly/3KbcJ2C
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