Fred Schebesta

Stop hoping for results. Start testing for them. Smart B2B teams aren’t throwing darts in the dark. They’re using data to shine a spotlight on what’s working and what’s quietly killing conversions. Here’s how the best do it: 𝗧𝗵𝗲𝘆 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗲 𝗼𝘂𝘁𝗰𝗼𝗺𝗲𝘀 𝗼𝘃𝗲𝗿 𝗼𝗽𝗶𝗻𝗶𝗼𝗻𝘀. No more "I feel like..." decisions. Every update is backed by proof, not guesswork. 𝗧𝗵𝗲𝘆 𝘀𝗲𝗴𝗺𝗲𝗻𝘁, 𝘁𝗿𝗮𝗰𝗸, 𝗮𝗻𝗱 𝘁𝗲𝘀𝘁. Different buyer personas? Different journeys. Data helps tailor the experience so every visitor feels like 𝘺𝘰𝘶 𝘣𝘶𝘪𝘭𝘵 𝘪𝘵 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮. 𝗧𝗵𝗲𝘆 𝗹𝗲𝘁 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗱𝗿𝗶𝘃𝗲 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗲—𝗻𝗼𝘁 𝗸𝗶𝗹𝗹 𝗶𝘁. Data doesn’t stifle great ideas—it sharpens them. Messaging, CTAs, even hero images get tested and tuned. 𝗧𝗵𝗲𝘆 𝘁𝗶𝗲 𝗞𝗣𝗜𝘀 𝘁𝗼 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗶𝗺𝗽𝗮𝗰𝘁. Conversion rate, pipeline velocity, lead quality—not just clicks and traffic. Data isn’t about dashboards. It’s about decisions. And when you apply it to your website, you stop hoping for growth and start engineering it. --- Follow Jeff Gapinski for more content like this. ♻️ Share with someone ready to stop guessing and start growing.

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Most marketers think keyword tracking is just “checking rankings.” That’s why they stay stuck. Because in 2025, rankings alone don’t win. Visibility does. When I first started, I only cared about position numbers. But traffic was flat. Conversions? Even worse. Then it clicked: keyword tracking isn’t about vanity snapshots. It’s about clarity → action → results. Here’s what actually matters when you track the right way: ⇢ Visibility % tells you how wide your reach really is ⇢ CTR + Impressions show where you’re leaking clicks ⇢ Winners vs. Losers spotlight the pages that need help ⇢ Head, medium, and long-tail keywords reveal your funnel balance ⇢ Tracking across Google, YouTube, and Amazon exposes hidden growth pockets And here’s the simple flow I use to rank higher in 2025: 1️⃣ Research smart, not broad ↳ Use autocomplete, GSC, and intent-based clusters. 2️⃣ Analyze the data ↳ Mix easy, medium, and tough keywords, never just one type. 3️⃣ Map with precision ↳ One keyword cluster per page. Zero cannibalization. 4️⃣ Track daily, act fast ↳ Titles, metas, content refresh, and off-page pushes. 5️⃣ Fix what matters ↳ Target terms that bring clicks, conversions, and cash. Keyword tracking done right isn’t busywork. It’s the engine that drives visibility, traffic, and revenue. 📌 Save this post as your 2025 rank-tracking playbook. ♻️ Share with a marketer still chasing “rank #1” without a process.

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Doing $0-$5M? Have high website traffic? This is your most underrated marketing tactic. 👉 CRO (Conversion rate optimization) Your website is your biggest marketing asset, but most SaaS brands between $0-$5M don't use it to it's full potential. Here should be your goal for this month: 👉 Setup a free Mida account (link in comments) 👉 Setup a homepage A/B test 👉 Start tracking your conversion rate We just had a SaaS client 2x their demos with a single split test with a free Mida account. It's SO underrated.

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Most marketers avoid n8n because it looks too technical. ✈️ Sam Calhoun proves it isn’t. In under 10 minutes, he spun up a working chatbot that connects Notion to OpenAI. No coding, no engineering background, just copy, paste, and connect your API keys (which he shows you exactly whee to go to find). The workflow is dead simple: – Start with an n8n template – Pull in your Notion database – Add your OpenAI key – Hit save, and you’re live Take it one step further and add Slack as your chat interface so that your team can work exactly where they already work. As you can see, it doesn’t have to be complicated. Marketers write off n8n as “for developers,” when in reality it’s one of the most marketer-friendly automation platforms out there… if you know where to start. In this week’s episode of Stack & Scale, Sam walks through the entire build, shares troubleshooting tips, and shows why this workflow is the perfect entry point for anyone curious about automation. We also cover: – Why Airtable and Notion beat Google Drive for LLM workflows – How short-term memory windows keep chatbots relevant – Why Sam prefers AI for editing and ideation (not long-form creation) – The AI tech stack that he uses daily Watch or listen to episode 7 with Sam Calhoun for the click-by-click guide to getting started. www.stackandscale.ai

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There's a big myth about content strategy. "Good content attracts everyone" they say. Wrong. Dead wrong. The best content doesn't just attract… It repels the wrong people first. But 90% of coaches + consultants get this backwards. They're so desperate for leads, they forget: Your content should be the bouncer at your business door. Last month I had 13 conversations. Closed 8 clients Didn’t chase or convince any of them. Because my content did something most won’t It scared away the wrong people first. The old way: • Cast a wide net • Hope for qualified leads • Waste hours on dead-end calls • Wonder why closing feels hard The elegant way: Let your content be the bouncer at your business door. Here's exactly how: 1. Price anchor early Don't say "investment starts at..." Say "I just closed a $9K client through DMs" Let them do the math. 2. Call out the BS they believe "You need 50K followers to sell high-ticket" "DMs are sleazy" "You have to discount to close" Wrong. Wrong. Wrong. 3. Show the receipts Not testimonials. Screenshots. Not promises. Proof. Not "could be you." This IS me. 4. Polarize on purpose "If you're looking for magic pills, I'm not your coach" "If you want to stay at $3K months, keep scrolling" Watch how fast the wrong people leave. My content isn't trying to attract everyone. It's designed to repel 90% of people. The 10% who stay? They buy without questions. They implement without drama. They get results without excuses. Your content is either a magnet or a filter. Most people choose magnet. I choose filter. That's why I close $9K in 30 minutes. While others chase leads for 30 days. Still trying to appeal to everyone? That's why your DMs stay empty. P.S. Want to see my mini DM workshop on how to filter out the wrong clients? It's driven my 2024 revenue in 6 months this year. Drop a 🎯 below. But only if you're ready to repel the wrong people.

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3 ways to make your writing readable: 1. Use easy words 2. Write short sentences 3. Avoid commas and semicolons ^ I use this framework in copywriting. The more the readability, the more the conversions. What tools do you use to measure readability?

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