James Fielding

Your marketers need trust to be happy. Micromanaging drives A+ talent away. 👀 One of the # 1 reasons marketers quit? When they don't feel free and trusted. - Free to execute their big ideas - Trusted as the expert Your marketing needs one clear POV. Not a committee of opinions. RIP to all the amazing ideas. That get accidentally... 👉 Smothered 👈 By "feedback." 👀 Have you felt this before? I've had so many people "fix" my copy. Them: "There's a missing comma here. Please fix." Me: "Yes. It converts 27% better as a period." Them: "But it's not grammatically correct." 🤦‍♂️🛑 Stop micromanaging your creatives. You hired them as the expert. - Trust their point of view - Trust their big ideas - Trust their copy Marketers love trust. Not micromanagement. Trust 👏 your 👏 marketers! 👋 P.S. Has your copy been edited for "grammar"? — 👋 Follow Authority for more marketing content.

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If you’re in high-level sales, words aren't just words > they’re signals. And the wrong signals? They make top clients feel unsure, undervalued, or even insulted. Here are 10 common words that secretly lower your authority - and what to say instead: ❌ Buy → ✅ Invest ❌ Sign → ✅ Authorize ❌ Problem → ✅ Challenge ❌ Cheap → ✅ Cost-effective ❌ Maybe → ✅ Absolutely ❌ Contract → ✅ Agreement ❌ Customer → ✅ Client ❌ Pitch → ✅ Presentation ❌ Cost → ✅ Value ❌ Try → ✅ Experience This isn’t wordplay. It’s positioning. 1. Language builds perception. 2. Perception drives trust. 3. Trust closes deals. So ask yourself: Are you speaking like someone who offers discounts? Or someone who commands decisions? 👉🏻 Follow A Coral on Instagram for more such amazing content 👉 Follow Sales Tips for no-fluff sales tips.

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“We’re the best” is not a strategy. It’s lazy marketing. If your copy is full of general claims — people scroll past. Here’s how to turn vague into value: ❌ Loved by customers ✅ Solved problems for 556 customers ❌ Best price ✅ Delivered 5x ROI in under 90 days ❌ 4.9 star reviews ✅ 4.9 stars from 556 verified users Specifics build trust. Vague words get ignored. Stop writing for everyone. Start writing to convince someone. Credit to: Modern Emperor on Pinterest _____________ Great marketing starts with the right mindset. Luckily, we have one. Marketing Mindset

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Most businesses focus all their energy on getting the sale. But that’s only half the journey. The traditional marketing funnel is broken. It ends at the sale—and that’s where most businesses go wrong. Here’s the problem: A funnel lets people drop out. An hourglass doesn’t. It’s not enough to convert. You need to retain, delight, and empower your customers after they buy. Here’s how the Marketing Hourglass works: Awareness ↳ People discover your brand. Engagement ↳ You solve their problems in simple, clear language. Consideration ↳ You build trust by showing why you're the right choice. Purchase ↳ You make it easy for them to buy. Adoption ↳ Onboarding that makes using your product feel effortless. Retention ↳ Keep them happy. Keep them coming back. Expansion ↳ Offer more value. Upsell. Cross-sell—only if it helps. Advocacy ↳ Give them a reason to shout about you. Funnels end at the sale. Hourglasses keep the relationship going. Stop losing your best clients. Start building loyalty. Image credit to Fletch+Co on Pinterest ------ Streamline your hustle, scale with purpose. ⚙️ Follow Systems For Business for more content like this. 

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“87% of clients actively avoid buying from brands they do not trust. This is why building effective client journeys has become essential for successful demand generation. A well-crafted journey maps the complete path from initial awareness to satisfied client, requiring a deep understanding of needs, expectations, and pain points to enable personalized interactions at every touchpoint. Organizations that master this approach gain a competitive advantage through memorable experiences that improve conversion rates, foster client retention, and cultivate brand advocates for sustained growth.” - Larysa Zakirova, COO, INFUSE Read the full article to create client journeys that begin in the right way, on the right channel, and at the right time: https://lnkd.in/egC6yGKd #DemandGeneration #B2BMarketing

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Your brand looks great to you. But what do your customers really see? It’s easy for brands to fall into the trap of thinking everything looks perfect from their perspective. But what really matters is how your customers experience your product or service. Are you seeing things through their eyes? Let’s break down how a customer-first approach can make all the difference. 🔍 Market-Oriented Marketing: Seeing Through the Customer’s Eyes Here’s why a market-oriented approach matters: 1️⃣ Focus on Customer Problems, Not Just Features ↳ It’s tempting to talk about features, but customers care about how those features solve their problems. Solutions, not shiny products, are what they seek. 2️⃣ Align Your Messaging with Customer Needs ↳ Customers don’t care about your brand as much as you think—they care about what you can do for them. Make your messaging all about them, not you. 3️⃣ Meet Customers Where They Are ↳ Understand how customers prefer to engage with your brand. Whether it's online, in-store, or via social media, be accessible where it counts. 4️⃣ Don’t Assume—Ask ↳ Too many brands guess what their customers want. Instead, ask them! Use surveys, feedback, and behavior trends to stay aligned with their needs. Focusing on your customer’s needs, preferences, and feedback is the key to closing the gap between how your brand sees things and how your customers actually experience them. By taking a market-oriented approach, you’ll not only stand out but build lasting connections with the people who matter most—your customers. How do you ensure your brand connects? Drop your thoughts below! ⬇️ Credit: Tom Wanek

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🧠 Want to Sell Smarter? Speak to the Brain, Not Just the Market. Great marketing pulls—by aligning with how people actually think. Big thanks to Tom Pestridge for this gold 🔥 9 Psychology-Backed Tactics That Truly Convert: 🔹 Reframe It – Same message, smarter spin. 💸 Split the Price – "$99/month" > "$1,200/year." 🔢 Offer 3 Choices – Most go for the middle. 🛠️ Involve Them – Effort builds value. 🎁 Use “Free” – Nothing beats it for attention. 💥 Start High – High anchor makes your real offer shine. 🚫 Simplify – Fewer choices = more action. 📍 Set a Price Anchor – First number sets the tone. 🎯 Create Ownership – People want what feels like it’s already theirs. ✨ The truth? Product matters. But psychology drives decisions. 🎓 Save yourself a $100K marketing degree—apply these instead. <>. Google Data Analytics: 🔗  https://lnkd.in/dtSxZmFp Introduction to Marketing https://lnkd.in/dQEPQ6Fx 1. Google Digital Marketing & E-commerce Professional Certificate https://lnkd.in/dndu3F5Y 2. Meta Social Media Marketing https://lnkd.in/dr7B2tGK 3. The Strategy of Content Marketing https://lnkd.in/dERp42Xj 4. Brand and Product Management https://lnkd.in/dBzv5Phi 5. Marketing Analytics https://lnkd.in/dZ7j7s6h 6. Search Engine Optimization (SEO) https://lnkd.in/dem5PAtg 7. Digital Marketing https://lnkd.in/du_HkgGk 8. UI / UX Design https://lnkd.in/dAKwgEFC 9. Brand Management: Strategies for a Strong Brand https://lnkd.in/dvsCDJrk 10. Branding and Customer Experience https://lnkd.in/df5Gy3h5 11. IBM Cybersecurity Analyst https://lnkd.in/dxnMv37K 12 . Social Media Marketing https://lnkd.in/dt_szn3B 13. Meta Marketing Analytics https://lnkd.in/dvnyDeSa 14. Salesforce Sales Operations https://lnkd.in/dVAaJNwi 15 . Strategic Sales Management https://lnkd.in/d4mPPd-9 16. Sales and CRM Overview https://lnkd.in/dMuVHgcq 17. Supply Chain Analytics https://lnkd.in/dP95sWfj 18. Marketing Mix Implementation https://lnkd.in/deiJ49gY 19. Marketing Strategy https://lnkd.in/dshsp6EF 20. Business Foundations https://lnkd.in/dJeMHEMt follow me Creative Ideas

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Did you know it's been reported that 84% of consumers have already decided which brand they'll buy before they even shop? 🤔 This data reveals a critical truth: winning sales isn't about capturing the undecided 16%, it's about breaking through established brand loyalties and winning over committed consumers' minds. For Chinese brands expanding overseas, understanding how people make purchase decisions is fundamental to success in global markets - they must evolve from simply selling products to winning consumer mindshare 💡 WPP Media's DPAM methodology holds a solution: a comprehensive framework equipped with AI and data technology that addresses three key media challenges: using media as a brand builder, connecting fragmented media ecosystems, and solving the consumer journey puzzle. At the recent Brand Globalisation forum co-hosted by WPP Media China, Shanghai's Jing'An Government, and Amazon Ads, Scotty Ho, Vice President of Strategy & Business Growth at WPP Media Hong Kong, demonstrated how DPAM's leverages the world's most comprehensive audience dataset. DPAM's four-step process - Discover, Plan, Activate, and Measure - delivers scientific budget allocation, genuine user discovery rather than broad targeting, seamless cross-channel activation, and data-driven brand building that goes beyond short-term conversions. From decoding potential customers to AI-powered media planning and cross-channel optimisation that delivers measurable improvements in CTR, view-ability, and cost efficiency, this systematic approach helps Chinese brands build the mental availability needed to win over even the most brand-loyal consumers in global markets 👌 #WPPMediaHongKong

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Blackbird’s portfolio value has hit a new record high off the back of surging valuations for Canva and other prominent portfolio companies. Annual data released by Blackbird to investors shows it delivered a net internal rate of return of 36.09% across its discretionary funds since it was established in 2012. That has pushed its portfolio to a new record high of $9.9 billion, eclipsing an earlier peak set in 2022 before the market turned sour. Read the full story by Bronwen Clune 👉 https://lnkd.in/g6a4vqtZ

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