Kate Marsden

Kate Marsden

Sydney, New South Wales, Australia
4K followers 500+ connections

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About

With well over a decade of experience in marketing and partnerships across diverse…

Articles by Kate

  • 6 things I learned from Dan Hong
    Aug 10, 2017

    6 things I learned from Dan Hong

    Those of you with a love for food, either living in or visiting Sydney, would undoubtedly know the modern Cantonese…

    5 Comments
  • I want to engage a Chinese influencer - now what?
    Jul 28, 2017

    I want to engage a Chinese influencer - now what?

    The proliferation of brands wanting to engage with Chinese influencers, or 'KOLs'* is nothing new. It has grown as fast…

    1 Comment

Activity

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Experience

  • Canva Graphic

    Canva

    Sydney, New South Wales, Australia

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    Sydney, New South Wales, Australia

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    Sydney, New South Wales, Australia

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    Australia, Tanzania

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    Sydney, New South Wales, Australia

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    Sydney, New South Wales, Australia

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    Mascot, New South Wales, Australia

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    Sydney, Australia

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    Shanghai City, China

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    Sydney, Australia

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    Sydney, Australia

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    Wollongong, Australia

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    Wollongong, Australia

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    Central and South America

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    Sydney, Australia

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    Wollongong, Australia

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    Wollongong, Australia

Education

  • UNSW Graphic

    UNSW

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    BComm with Merit

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Volunteer Experience

  • Forever Projects Graphic

    Director

    Forever Projects

    - Present 9 years 11 months

    Economic Empowerment

    Forever Projects is an Australian Registered Charity which empowers impoverished Tanzanian families to live independently via 12 month outreach program, focusing on nutrition, education and business set up and training.

Publications

  • Journal of Place Management and Development: "We Love the Gong: A Marketing Perspective"

    Journal of Place Management and Development

    Purpose – A number of places have used the “I love” or “we love” tagline or slogan to promote their place, with the “I love New York” (using the heart symbol) possibly being the most familiar. Other places have used similar campaigns which can often be observed by the sale of merchandise from souvenir shops. The purpose of this paper is to investigate the “We love the Gong” campaign relative to the city of Wollongong, Australia.

    Design/methodology/approach – After providing a background…

    Purpose – A number of places have used the “I love” or “we love” tagline or slogan to promote their place, with the “I love New York” (using the heart symbol) possibly being the most familiar. Other places have used similar campaigns which can often be observed by the sale of merchandise from souvenir shops. The purpose of this paper is to investigate the “We love the Gong” campaign relative to the city of Wollongong, Australia.

    Design/methodology/approach – After providing a background to the city of Wollongong and a brief explanation as to the meaning and use of slogans, an investigation of the campaign was undertaken by interviewing the person responsible for the campaign. Where appropriate, the explanations provided are supported by reference to local media reports and relevant literature.

    Findings – It was found that the Wollongong campaign was more than a merchandising exercise. The campaign was a reaction to place identity and place image problems and was underpinned by research and a consequent marketing plan. The campaign was adequately resourced, professionally implemented, and research to monitor its effectiveness was undertaken.

    Originality/value – The paper contributes to the application of management and marketing principles to places by providing details of the campaign and lessons learnt from a review of its implementation.

    Other authors
    • Greg Kerr
    • Sarah Jelly
    See publication

Courses

  • ADMA 360

    ADMA

  • Digital Media

    ADMA

  • Mandarin 1101

    University of Sydney

  • Microsoft Excel 2010 Level 2

    Creative Mentor

  • Welcome Chinese Visitors

    AVANA

Honors & Awards

  • Wendy O'Donohue Award for the Young Acheiver in Tourism

    Tourism NSW

    Each year, Tourism New South Wales coordinates the search for an outstanding young achiever from the New South Wales tourism industry. The state-wide search recognises the accomplishments and achievements of young people in the industry.
    The Award not only highlights initiative, dedication and commitment to the industry,but it also nurtures and encourages young people to continue their outstanding work as ambassadors for tourism in New South Wales.

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