“Working with Katy was always an enjoyable experience. Katy brought energy to the team & an enthusiasm to push the team and our clients to think differently about Social. Her expertise & knowledge of Social is second to none. I would encourage any agency or brand to find more people like Katy. ”
Katy Ruffell
Manly Vale, New South Wales, Australia
2K followers
500+ connections
2K followers
500+ connections
About
Specialties: Digital, Social media, strategy, leadership, paid media planning and…
Activity
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A great piece from our very own Trent Weekes on finding inspiration in one of the most sensory environments - the world of theme parks. We love to…
A great piece from our very own Trent Weekes on finding inspiration in one of the most sensory environments - the world of theme parks. We love to…
Shared by Katy Ruffell
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Love this little recruitment quiz that was used at a recent Career Fair in Singapore to help find the next generation of talent. Designed by our…
Love this little recruitment quiz that was used at a recent Career Fair in Singapore to help find the next generation of talent. Designed by our…
Shared by Katy Ruffell
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Super proud of the amazing The Company We Keep (Part of Opus Agency) team. B&T Award finalists again. 🥳
Super proud of the amazing The Company We Keep (Part of Opus Agency) team. B&T Award finalists again. 🥳
Shared by Katy Ruffell
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Mi3Australia
Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot for the global business as holding companies and consulting rivals race to consolidate. Tellingly, Garrett will report directly to global Chairman and CEO John Wren, with the top boss monitoring closely how the move plays out – and what happens next. https://lnkd.in/g6JvR-wJ
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B&T
Omnicom Oceania has locked in former TikTok Business head of CSR partnerships AUNZ, Daniel Klug, in the new role of director of new media, according to a post on Linkedin over the weekend. In this role, Daniel will bring creativity, cultural signals, and technology closer together, helping Omnicom Media Group and Omnicom’s creative agencies and clients navigate the rapidly evolving world of new media platforms and earned ecosystems. His remit is to translate creative ambition into channel craft, unlock the power of organic engagement, social influence, and audience-driven storytelling, and turn consumer challenges into creative opportunities. Aimee Edwards, Tom Fogden, Arvind Hickman, Fredrika Stigell, Oliver Cerovic https://lnkd.in/gGA8g7Xr
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Telum Media
"Earned isn't about where your story lands - it's about whether it cuts through, sparks conversation, and drives real engagement. The measure of success is resonance, not placement." Addie Freyne, Director of Earned Creative Strategy at Weber Shandwick Australia, spoke to Telum Media on the shift in earned media. She also shared why communications professionals must combine strategic insight with critical thinking and a robust measurement framework to thrive and navigate in this complex field. Read the interview on Telum Media: https://lnkd.in/eKGVz5at #TelumMedia
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