Leneila Lynne 🌱

If SEO is about ranking links, AEO is about being the answer. We’re moving into a world where visibility isn’t just about being clickable - it’s about being citable. Cited by AI. Repeated across trusted sources. Mentioned enough that machines believe you. It’s less “how do I rank?” More “am I the kind of brand an AI would quote?” AEO > SEO? Not quite. But they’re playing different games now. We’ve pulled together a simple worksheet to help you apply this thinking to your own brand - it’s waiting in Hive, along with 1000+ other lovely marketers figuring this stuff out together :)

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Keyword research in 2025 isn’t dead, it just evolved away from chasing exact-match keywords. Smart SEOs use keyword research to: 🗺️ Map search intent to content strategy 👀 Layer in schema for AI + SERP visibility ⚖️ Balance keyword difficulty across quick wins + long-term plays Tools like Semrush’s Keyword Difficulty Checker help you: ✅ Spot low-competition, high-relevance keywords ✅ Refine content strategies with real data ✅ Align organic + paid campaigns to intent and cost The goal? Show up across every search + AI surface, not just hit rank #1. The SERP isn’t one-dimensional, so don't limit your keyword research. #SEO #KeywordResearch #SearchIntent #SEOStrategy #AISEO #ContentStrategy #DigitalMarketing

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Why do most marketers avoid talking to customers? It's a dangerous habit that can derail even the best strategies. Campaigns flop because they’re built from spreadsheets, not conversations. When you rely solely on data, you miss the heartbeat of your audience. Here’s the truth: → 10 meaningful customer calls will beat 1,000 impressions. Talking to customers provides insights that data can’t capture. You grasp their pain points, desires, and motivations. You uncover stories that aren’t reflected in your spreadsheets. This is where the magic happens. Connecting directly with your audience creates a bond. It transforms how you view your campaigns. Instead of guessing what works, you learn what truly resonates. I made this mistake early in my career. I focused on metrics and ignored my audience's voice. When I finally picked up the phone and spoke to customers, everything shifted. I learned more in one call than from all my reports combined. Since then, I prioritize conversations in my marketing strategy. It’s not just about the numbers, it's about connection. So, if you're stuck in data analysis paralysis, break free. Make those calls. Ask those questions. Listen actively. You might just discover the insights you’ve been missing. Remember: marketing is not just about selling; it's about understanding. What’s your experience with customer calls?

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Most marketers still treat content like a traffic machine. Great share by: Madhav Mistry Original post below ⬇️⬇️⬇️ Most marketers still treat content like a traffic machine. But in 2025? It’s a visibility funnel. Built for discovery, by people and AI. Here’s how high-performing content turns visibility into action: 1. Awareness Goal: Attract new visitors and surface in AI search Tactics: SEO blog content, thought leadership, guest articles Key Metrics: Page views, AI citations, social shares Time Investment: High 2. Interest Goal: Feed prompt-driven discovery and early engagement Tactics: Gated content, email opt-ins, topic clusters Key Metrics: Scroll depth, returning visits, LLM mentions Time Investment: High 3. Consideration Goal: Rank in comparisons and educate buyers Tactics: Case studies, comparison blogs, product explainers Key Metrics: Trial sign-ups, session time, SERP snippets Time Investment: Moderate 4. Conversion Goal: Guide action with AI-readable offers Tactics: Conversion CTAs, lead magnets, interactive demos Key Metrics: Form completions, MQL to SQL rate, CTA clicks Time Investment: Low 5. Retention Goal: Keep customers engaged and train AI on your value Tactics: Help articles, upsell blogs, email workflows Key Metrics: Content reuse, subscriber growth, knowledge depth Time Investment: Long-term This is how content: - Gets indexed by LLMs - Wins answer boxes and chat summaries - Turns views into leads, and leads into loyal customers But here’s the thing: If even one layer is skipped, AI skips you. That’s why Content in 2025 = Funnel-Sequence. Not hacks. Not guesswork. Not one-off blogs. Structure wins. And visibility compounds. Once you understand how the funnel works,  here’s how the best tools plug into it: Semrush, Adobe, Hootsuite, Sprout Social, Inc., Brand24, Lovable, Base44, Wix, Canva, Cision, Brandwatch, Writesonic, and Synthesia, Zapier, Descript, ChatGPT, Notion, HubSpot, Webflow, Miro, folk, Typeform, VEED.IO, Peec AI and more... ------ Great marketing starts with the right mindset. Luckily, we have one. Marketing Mindset 

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Forget what you know about SEO. The future belongs to agent-readable content and outcome-driven design. Mo Cherif explains why. In Mo’s latest article for VKTR.com, discover how the rise of AI agents is transforming digital discovery — and what marketers must do to stay ahead. From task-based search to agentic interfaces, this piece lays out five essential strategies for winning in the age of the open agentic web. Read the full article: https://siteco.re/4fGL8lz #AgenticWeb #AI #DigitalExperience

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Your SEO strategy needs a reality check. AI search isn’t replacing traditional search, but it is redefining how people can find your business. The real shift is in intent and context, people now use AI for early-stage research, then return to traditional search when they’re ready to act. To stay ahead: test content formats, experiment with structure, and reinforce trust signals across your digital presence. https://brnw.ch/21wWekL

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You won’t find CRO muscle in dashboards. It’s in the judgment behind the tests. We sat down with Mike Fawcett, CRO Lead at Mammoth Website Optimisation. Mike’s shift from SEO to CRO came down to one thing: clarity. “CRO gave me data I could trust. It showed me cause and effect, something I couldn’t get from SEO anymore.” Here’s what we took away: Great testing starts with customer truth. Mike doesn’t rely on hunches. He listens. Hesitations, throwaway comments, subtle reactions - these are the signals he uses to build better experiments. Statistical power > statistical theatre. He’s seen too many false wins and wasted resources. If you don’t understand sample size, you’re Messy tests can work if you know why you’re running them. Testing multiple changes at once doesn’t have to be reckless. It’s about intent, not purity. Want more conversions? Try slowing things down. Mike tested the Labour Illusion bias: users trusted results more when a loading animation implied effort. One of the rare moments when adding friction raised conversions. This one’s packed with smart edges and real practice. Worth the scroll. Read the full conversation → [link in the comments] #CRO #experimentation #conversionresearch #testingmindmap

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Smart marketers don’t fear AI. They learn how to use it without losing their edge. The AI-powered marketer doesn’t just use AI. They know how to master it. → Vision & direction Set the strategy, define priorities, and ensure AI aligns with business goals, not the other way around → Strategic thinking Make informed, high-impact decisions by balancing AI insights with business objectives and human judgment → Creative judgment Recognize and refine high-quality, original marketing that resonates, rather than relying on AI-generated ideas → Emotional intelligence Understand human behavior, build relationships, and craft messaging that connects on a deeper level → Ethical oversight Ensure accuracy, fairness, and integrity in AI-driven marketing, preventing misinformation and bias → Prompt crafting Know how to ask AI the right questions and refine responses to get the most accurate and useful output → Workflow optimization Streamline marketing operations by identifying and automating repetitive tasks to improve efficiency → Rapid experimentation Move fast, test new AI-driven ideas, and refine strategies on the go without getting stuck in perfectionism → AI fluency Understand AI’s strengths, limitations, and applications to integrate it effectively into marketing → Adaptability & learning Stay ahead by evolving skills, keeping up with AI advancements, and applying new techniques effectively — ♻️ Found this useful? Make sure to repost. Want to learn how to use ChatGPT as your full marketing team? Get the guide: https://lnkd.in/gP9Qv4Ta

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