Mat Baxter

SKINGRAPHICA is the world’s first luxury skincare brand created exclusively for tattoos, a category long overlooked by traditional skincare.

Conceived in the tattoo chair and built with advanced dermatological science, the brand is dedicated to treating tattoos as fine art - works that deserve a prepared canvas, ongoing protection, and, when needed, true restoration.

With tattoos now one of the most popular forms of self-expression worldwide, their unique skincare demands have… Show more

SKINGRAPHICA is the world’s first luxury skincare brand created exclusively for tattoos, a category long overlooked by traditional skincare.

Conceived in the tattoo chair and built with advanced dermatological science, the brand is dedicated to treating tattoos as fine art - works that deserve a prepared canvas, ongoing protection, and, when needed, true restoration.

With tattoos now one of the most popular forms of self-expression worldwide, their unique skincare demands have never been adequately met by general skincare products.

SKINGRAPHICA was created to change that, setting a new standard for tattoo care that matches the artistry and permanence of the work itself. Show less

TMRW is an AI-driven healthcare company reimagining how health feels, works and looks. We combine advanced diagnostics, analysing over 1,700 biomarkers alongside real-time data from wearables, with an AI platform that builds personalised, dynamic care protocols.

Our goal is to make precision healthcare scalable, affordable, and radically more human. TMRW rejects the polished, clinical tropes of traditional health brands, instead embracing transparency, authenticity and bold design. With… Show more

TMRW is an AI-driven healthcare company reimagining how health feels, works and looks. We combine advanced diagnostics, analysing over 1,700 biomarkers alongside real-time data from wearables, with an AI platform that builds personalised, dynamic care protocols.

Our goal is to make precision healthcare scalable, affordable, and radically more human. TMRW rejects the polished, clinical tropes of traditional health brands, instead embracing transparency, authenticity and bold design. With a team of doctors, data scientists and technologists, we’re creating what we call punk healthcare - a new model that’s deeply personal, medically rigorous, and built for the future. Show less

I make targeted investments in advertising and marketing companies dedicated to disrupting the conventions of an industry too often stuck in a rut of conservatism and underperformance. In addition to capital, I bring a hands-on advisory role, working with founders and boards to shape brand and marketing strategy that accelerates growth and cultural impact.

Member of the Media Lions Awarding Jury.

The International Advertising Association is a marketing communications organization founded in 1938. The IAA is an international organization with a global network including 4,000 members and 56 Chapters, within 76 countries.