About
I am an experienced new generation marketer with digital DNA. Globally acclaimed track…
Articles by Matteo
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CHILDREN AND TECH READINESS: How to succeed in marketing to children in an ethical way.
CHILDREN AND TECH READINESS: How to succeed in marketing to children in an ethical way.
Remembering of the good old days when we were growing up is a memory trip worth taking when trying to understand the…
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La fuga dei cervelli non è il problema, lo è il ritorno
La fuga dei cervelli non è il problema, lo è il ritorno
Gloria Trevisan si era laureata in Architettura il 18 ottobre del 2016, voto 110. Viveva a Londra perché in Italia le…
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Activity
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I'm buzzing to announce that I've joined Google as a Display & Video 360 lead! After years of working with Google's tools & teams from the agency…
I'm buzzing to announce that I've joined Google as a Display & Video 360 lead! After years of working with Google's tools & teams from the agency…
Liked by Matteo Resta
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From DDB to BBDO… excited to be part of this - the launch of BBDO Hong Kong and Omnicom Advertising👊🏻 I can’t wait to embark on this new chapter…
From DDB to BBDO… excited to be part of this - the launch of BBDO Hong Kong and Omnicom Advertising👊🏻 I can’t wait to embark on this new chapter…
Liked by Matteo Resta
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During a panel session at Omnicom Oceania’s AANA Masterclass, OMD Australia CEO and moderator Sian Whitnall explored how leading brands are driving…
During a panel session at Omnicom Oceania’s AANA Masterclass, OMD Australia CEO and moderator Sian Whitnall explored how leading brands are driving…
Liked by Matteo Resta
Experience
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Education
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INSEEC MSc & MBA
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Activities and Societies: Global Communication, PR, Buzz Marketing, Press Relations, Advertising, Ad creation, Agency/Clients Relations, Public Speaking...
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Licenses & Certifications
Volunteer Experience
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Fundraiser
Movember
- Present 9 years 4 months
Health
Raised more than $4K since 2016 for annual Movember initiative.
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Publications
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Navigating client needs in a cookie-less world Read more at: https://www.campaignasia.com/article/navigating-client-needs-in-a-cookie-less-world/464727
Campaign Asia
See publicationSharing my thoughts on clients' needs in the era of cookie-less world & how to cope with this new ecosystem. My take? Nothing to worry about, as long as we help marketers build people-based digital environments aimed to have a unified view over the consumer.
Projects
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Netflix partners NRL club to promote Daredevil
NRL club Manly Sea Eagles has partnered with Netflix in a sponsorship deal to promote the second season of Daredevil. It is the first time Netflix has aligned with a local sports club to promote its content.
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Honors & Awards
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Judge - Data
Creativepool Global Awards
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Judge - Effectiveness
Creativepool Global Awards
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Judge - Digital Strategy
Tangrams Strategy & Effectiveness @ Spikes
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Winner: Grand Prix, Best Use of Programmatic, Best Use of Technology, Best Use of Experiential Marketing (McDonald's Singapore)
Singapore Media Awards
https://www.campaignasia.com/article/singapore-media-awards-winners-announced/454110
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World's Top Campaign for Media Excellence - McDonald's 'Capacity-Based McDelivery'
Gunn Media 100
Activity won plaudits by integrating McDonald's first-party data with Google's hyper-local targeting, which maximised media cost efficiency and managed consumer expectations of delivery time through tailored messages and mapped real-time restaurant data against paid search spends via a live API.
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Gold - Best Use of Real-Time Data
Spikes Asia Festival of Creativity
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Winner - Category Foods & Grocery
Media Federation Awards Australia
https://www.mediafederation.org.au/mfa-awards/past-winners/item/919-lol-breaks
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Winner - Category: Media
WPP's World WPPED Cream Awards 2014
http://www.wpp.com/wpp/wppedcream/2014/#awards/media/channelling_the_character
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Finalist - Media Lions, Category: Media & Publications
Cannes Lions International Festival of Creativity 2014
http://www.youtube.com/watch?v=KJB49SAHIKM&sns=em
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Finalist - Media Lions, Category: Use of Social Platforms
Cannes Lions International Festival of Creativity 2014
http://www.youtube.com/watch?v=KJB49SAHIKM&sns=em
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Shortlisted - Best Strategic Launch Campaign
Media Federation Awards Australia
https://www.youtube.com/watch?v=zvrRFuLQpys
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Winner - Best Media Innovation
Media Federation Awards Australia
https://www.youtube.com/watch?v=oscD-VVnz7A
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Winner - Category: Entertainment/Media/Travel & Leisure
Media Federation Awards Australia
https://www.youtube.com/watch?v=oscD-VVnz7A
Languages
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English
Professional working proficiency
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French
Native or bilingual proficiency
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Italian
Native or bilingual proficiency
Recommendations received
3 people have recommended Matteo
Join now to viewMore activity by Matteo
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New year, new opportunity! We are looking for a Marketing manager - Media Planning to join my team in the Paid and Owned CoE at CBA. A great…
New year, new opportunity! We are looking for a Marketing manager - Media Planning to join my team in the Paid and Owned CoE at CBA. A great…
Liked by Matteo Resta
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In 2025, we raised $100,000 for UnLtd, dedicated 187 hours to volunteering, and showed up at 17 charity events for causes that matter. Beyond…
In 2025, we raised $100,000 for UnLtd, dedicated 187 hours to volunteering, and showed up at 17 charity events for causes that matter. Beyond…
Liked by Matteo Resta
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From Scroll to Soul. Australians are rethinking their relationship with media, moving away from the quick dopamine of the next swipe and the deeper…
From Scroll to Soul. Australians are rethinking their relationship with media, moving away from the quick dopamine of the next swipe and the deeper…
Liked by Matteo Resta
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And that's a wrap! The H&S crew came together in Melbourne and Sydney to celebrate the year that's been. From agency quizzes and a fancy dress…
And that's a wrap! The H&S crew came together in Melbourne and Sydney to celebrate the year that's been. From agency quizzes and a fancy dress…
Liked by Matteo Resta
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OMD Australia CEO Sian Whitnall has been appointed to the Spikes Asia Jury, one of the region’s most influential platforms for recognising creative…
OMD Australia CEO Sian Whitnall has been appointed to the Spikes Asia Jury, one of the region’s most influential platforms for recognising creative…
Liked by Matteo Resta
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