Roger Dunn
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🛒 Global Retail Media Lead 🗣️LinkedIn Top Voice 🎤 Keynote Speaker 🤖 AI Commerce Newsletter 🏆 Retail Media Leader of the Year 💡 RETHINK Top Retail Expert 🏛️ WFA & IAB Retail Media Council 🎓 Marketing BSc & MBA
Sydney, New South Wales, Australia
23K followers
500+ connections
About
A passionate leader and e-commerce consultant with extensive retail media experience. I have spent over 20 years building successful businesses, driving commercial outcomes across agency, publisher, adtech & consultancy roles.
🏪 Retail Media: The first person in Australia to be Amazon Advertising certified, I established the Criteo retail media business in ANZ and now lead CitrusAd business development across Asia Pacific and Japan, to help retailers monetize their inventory & assets. Agency-side I created the Amazon Academy & Amazon Unboxed event, managing relationships / JBPs with key partners like Amazon, eBay & Woolworth's Cartology
🛒 eCommerce: Founder of GroupM Commerce in ANZ, leading a hub of specialist services including commerce strategy, retail media activation, providing a broad range of consultancy services at the intersection of media & commerce
🏢 Agency / Consultancy: Experienced leader of digital teams across multiple agencies - PHD, MediaCom, GroupM - with a proven record in establishing new businesses & capabilities from DR & Data to SaaS & eCommerce. Most recently I was engaged by Ebiquity to lead the design & development of their global retail media solution
📦 FMCG / CPG: Created SPARC, a SaaS digital shelf analytics solution, deployed alongside broader e-commerce strategies to drive online growth for clients such as P&G, Mars, Fonterra & Revlon
🤝🏻 Industry: As a member of the MFA Interactive Board I helped create the MFA Foundation Certificates I&II, in 2020 & 2021 I was honoured to be a juror for the 'Creative eCommerce' category at the Cannes Lions, and I look forward to helping establish standards for the retail media industry as a founding member of the IAB Retail Media Committee
🎧 Playlist Connoisseur: I love a playlist and enjoy an eclectic mix of music – favourites include drum & bass, beats, rock & indie – but let me know what I'm missing out on?
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Articles by Roger
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AI Shopping's Breakout Season: The Shift That Won't Slow Down
AI Shopping's Breakout Season: The Shift That Won't Slow Down
AI Commerce Brief | Edition 10 Strategic Insights for Advertiser and Retail Leaders The Mainstream Moment Has Arrived…
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5 Invisible Protocols Turning ChatGPT Into Your Next Checkout
5 Invisible Protocols Turning ChatGPT Into Your Next Checkout
The $700M Question: Can ChatGPT Become Your Customer's Favorite Store? On September 29, 2025, OpenAI launched Instant…
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What People Are Actually Using AI For (& What It Means for Shopping)
What People Are Actually Using AI For (& What It Means for Shopping)
The AI hype cycle has been deafening, but what are people actually doing with these tools? This edition cuts through…
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ChatGPT release 'Pulse': Your daily briefing... and soon to be AI shopping agent?
ChatGPT release 'Pulse': Your daily briefing... and soon to be AI shopping agent?
What is ChatGPT Pulse? ChatGPT Pulse is OpenAI’s latest innovation, moving beyond on-demand chat to a proactive…
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The AI Shopping Bargain: Consumers Want Proof Before They Commit
The AI Shopping Bargain: Consumers Want Proof Before They Commit
AI shopping isn’t blocked by fear, it’s filtered through pragmatism. Adoption is surging, but consumers are putting…
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From Cart to Co-Pilot: Shopify’s AI Future
From Cart to Co-Pilot: Shopify’s AI Future
Shopify is moving fast from "AI feature set" to "AI operating system". This isn’t just adding tools.
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Inside the Stack: The Tech Layers Driving Agentic Commerce
Inside the Stack: The Tech Layers Driving Agentic Commerce
Retailers are racing to embed AI assistants directly into the shopping experience, transforming how consumers discover…
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The Fourth Wave of Digital Advertising
The Fourth Wave of Digital Advertising
Welcome to the Fourth Wave: AI Search Digital advertising is accelerating faster than ever, and a new wave is hitting…
32 Comments -
Agentic Shopping: The New Front Door to Commerce
Agentic Shopping: The New Front Door to Commerce
Over the past year, we’ve seen an acceleration in how artificial intelligence reshapes the shopping experience…
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Welcome to The AI Commerce Brief
Welcome to The AI Commerce Brief
Welcome Hey everyone and welcome to the first edition of The AI Commerce Brief. Shopping is about to change in a big…
20 Comments
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🚀 Agentic & Conversational Commerce is here The customer journey is shrinking: discovery to checkout happens within a single conversation. AI…
🚀 Agentic & Conversational Commerce is here The customer journey is shrinking: discovery to checkout happens within a single conversation. AI…
Liked by Roger Dunn
Experience
Education
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Lancaster University
Bachelor's degree Marketing Management & Advertising [BSc 2:1]
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Activities and Societies: Courses: Advertising, Marketing, Strategy, Entrepreneurship, New Venture Planning Societies: Sky Diving & Pendle College Pool Captain
Lancaster University Management School is ranked in the UK top 10 & world top 100 business schools. The only UK business school to be top ranked across all major activities (MBA & Masters, Undergraduate, PhD, Research & Executive Education).
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Bradford Grammar School
A-Level: Economics [A] History [A] Biology [A]
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Bradford Grammar School is one of the top three independent schools in the North of England and 80th nationally, according to the Sunday Times
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Marketing Week Mini MBA with Mark Ritson
Mini MBA Marketing
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The Marketing Week Mini MBA in Marketing is a CPD accredited, MBA level course. Covering the same content and theories as the marketing core class taught on MBA programmes at the top business schools, but in just 12 lessons, providing the tools to become an exceptional marketer.
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IPA (Institute of Practitioners in Advertising)
Foundation Certificate Advertising [Distinction]
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The IPA programme covers the complete brand communications process. Including advertising & communication in context, understanding the client's business, the strategic planner's toolkit, media planning, creativity & creative development, and advertising effectiveness.
Licenses & Certifications
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Train The Trainer: “To develop & deliver engaging, interactive training courses” [3 day residential course]
GroupM
Issued -
AMV BBDO: “Client service, research, comms strategy, ideas & execution” [3 day residential course]
AMV BBDO
Issued -
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Free Fall Training Certificate
British Parachute Schools Ltd
Issued Expires -
Skills
Publications
Courses
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Amazon Advertising Accreditations (Strategy, Sponsored Ads, Programmatic) - First Person in Australia Certified
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Honors & Awards
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Retail Media Leader of the Year
Unmade
The Unmade award recognises individuals who have made a significant contribution to building Australia’s retail media landscape through leadership, vision, innovation and contributing to the wider industry.
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MediaCom eCommerce - SPARC Digital Shelf Analytics
Marketing Asia & AMY Awards
Marketing Asia eCommerce Awards: Best eCommerce Solution [Finalist]
AMY Awards: Best Customer Acquisition Product [Finalist] -
Dell Alienware Clan Challenge
Various
IAB: Brand Awareness & Positioning [Gold]
IAB: Cross Platform Integration [Shortlist]
MFA: IT & Consumer Durables [Won]
Asian Digital Awards: Online Advertising [Won]
AMI [Won]
AME: Most Innovative Use of Media [Bronze]
B&T: Best Media Campaign [Shortlist]
Festival of Media: Best Integrated Marketing Campaign [Shortlist]
Festival of Media: Best Entertainment Platform [Shortlist]
Festival of Media: Best Event / Activation [Shortlist]
Festival of Media: Best Use of…IAB: Brand Awareness & Positioning [Gold]
IAB: Cross Platform Integration [Shortlist]
MFA: IT & Consumer Durables [Won]
Asian Digital Awards: Online Advertising [Won]
AMI [Won]
AME: Most Innovative Use of Media [Bronze]
B&T: Best Media Campaign [Shortlist]
Festival of Media: Best Integrated Marketing Campaign [Shortlist]
Festival of Media: Best Entertainment Platform [Shortlist]
Festival of Media: Best Event / Activation [Shortlist]
Festival of Media: Best Use of the Digital Landscape [Shortlist]
Festival of Media: Best Use of Emerging Technology [Shortlist]
ADMA: Information Technology [Shortlist] -
Dell Design Studio ‘Choose Art…’
Campaign Asia Digital & ADMA Effectiveness
Campaign Asia Digital Awards: Display [Shortlist]
ADMA Effectiveness Awards: Information Technology [Shortlist] -
amaysim – Unlimited Launch
ADMA
Telecommunications Category [Shortlist]
Languages
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English
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Organizations
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Media Federation Australia
Interactive Committee Member
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IPA 44 Club Committee member “to inform & inspire the younger people working in the advertising industry”
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PHD Social Committee member “to organise & initiate the social events within PHD”
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Explore more posts
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billups
Australia and New Zealand are proving to be two of the most dynamic Out-of-Home markets in the world. In our first full year in the region, billups ANZ delivered 72% year-on-year revenue growth, a clear sign of how brands are rethinking the role of OOH. What’s driving the momentum? ⚡ Smarter planning + accountability: brands want measurable outcomes. 🌏 Locally led, globally connected: with ANZ leaders Ben Poole, Rohan Prasad, Nicci Loudon and Kirstie Caldwell. 🎯 Creative impact: from Oatly and Turkish Airlines to PwC, Hinge, and One Roof. With the launch of our Attention Dashboard later this year in ANZ, we’re excited to build on this momentum and help brands see not only who they reach, but how audiences engage. 👉Read the full story here: https://hubs.li/Q03G7rgc0 #PoweredbyOOH #Deliveredbybillups
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Cotton On Group
Cotton On Womens has teamed up with eBay Australia to change the resale game, helping turn floordrobes into funds for our customer. And our very own team jumped in front of the camera to bring the campaign to life 📸 This partnership, also supported by The Volte and Seamless Australia, is one way we’re collaborating with industry leaders to develop circular initiatives as part of our sustainability strategy. Learn more: https://bit.ly/3KbcJ2C
4 Comments -
B&T
Omnicom Oceania has locked in former TikTok Business head of CSR partnerships AUNZ, Daniel Klug, in the new role of director of new media, according to a post on Linkedin over the weekend. In this role, Daniel will bring creativity, cultural signals, and technology closer together, helping Omnicom Media Group and Omnicom’s creative agencies and clients navigate the rapidly evolving world of new media platforms and earned ecosystems. His remit is to translate creative ambition into channel craft, unlock the power of organic engagement, social influence, and audience-driven storytelling, and turn consumer challenges into creative opportunities. Aimee Edwards, Tom Fogden, Arvind Hickman, Fredrika Stigell, Oliver Cerovic https://lnkd.in/gGA8g7Xr
1 Comment -
Mi3Australia
Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot for the global business as holding companies and consulting rivals race to consolidate. Tellingly, Garrett will report directly to global Chairman and CEO John Wren, with the top boss monitoring closely how the move plays out – and what happens next. https://lnkd.in/g6JvR-wJ
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