Sam Burrett
AI Lead @ MinterEllison | Writing about productivity and artificial intelligence.
Sydney, New South Wales, Australia
29K followers
500+ connections
About
Director & AI Lead at MinterEllison. Currently focused on the practical use of responsible AI in professional work. Advising executives and boards across AI strategy, governance, and value creation.
Experience includes:
- Finalist in the Australian AI Awards for Consultant of the Year (2025)
- Member of the Chambers Band One ranked Legal Transformation Team (2025)
- Invited to join Linkedin’s Top Voice program for thought leadership on AI and technology (2024-2025)
- Board Member at Youth Law Australia, Australia's largest tech-enabled community legal service for young people
- Distinguished Fellow with the Centre for Legal Innovation and member of the Emerging Leaders Advisory Board
- Speaker, writer and contributor for various industry publications
- Certified/trained across multiple disciplines, including Lean Six Sigma, Scrum Master, Legal Project Management, Nutrition and Fitness Coaching
Disclaimer: All views expressed here are entirely my own and not reflective of my employer's views.
Articles by Sam
Activity
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Jason McQuillen, Legal Optimisation Consulting Partner and AI Advisory Lead, joined a panel at the Australian Labour and Employment Relations…
Jason McQuillen, Legal Optimisation Consulting Partner and AI Advisory Lead, joined a panel at the Australian Labour and Employment Relations…
Liked by Sam Burrett
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Beautiful to spend Saturday in Coogee, speaking at the Australiasian Society for Developmental Paediatrics Conference about the #legalsteps you…
Beautiful to spend Saturday in Coogee, speaking at the Australiasian Society for Developmental Paediatrics Conference about the #legalsteps you…
Liked by Sam Burrett
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Congratulations to CT:IQ on the publication of the #ClinicalTrial Recruitment AI Gudelines, it was wonderful to participate in the development of…
Congratulations to CT:IQ on the publication of the #ClinicalTrial Recruitment AI Gudelines, it was wonderful to participate in the development of…
Liked by Sam Burrett
Experience
Education
Licenses & Certifications
Volunteer Experience
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Presenter, panellist & interviewee
Multiple
- Present 5 years 4 months
Guest and contributor to legal industry events and publications, focussing on topics including the business of law (sales, marketing and legal business strategy), legal innovation and transformation, and legal technology.
Highlights include:
- Panellist - Lawyers Weekly Emerging Leaders Summit: Being a ‘legalpreneur’ in the new normal
- Panellist - The Centre for Legal Innovation's NewLaw Careers Series
- Presenter - LegalWise CPD: Making it to Partner: The Roadmap for…Guest and contributor to legal industry events and publications, focussing on topics including the business of law (sales, marketing and legal business strategy), legal innovation and transformation, and legal technology.
Highlights include:
- Panellist - Lawyers Weekly Emerging Leaders Summit: Being a ‘legalpreneur’ in the new normal
- Panellist - The Centre for Legal Innovation's NewLaw Careers Series
- Presenter - LegalWise CPD: Making it to Partner: The Roadmap for Associates & Senior Associates
- Presenter - LegalWise CPD: Compulsary CPD Units - "Selling to a Friend."
- Guest - Lawyers Weekly Podcast
- Guest - Doing Law Differently Podcast
I have also been interviewed for a number of industry publications, inlcuding:
- Interviewee - The College of Law Insights Publication
- Interviewee - The Brief from Macquarie University Law School
- Interviewee - DALA at McGill University in Montreal
Some recent feedback from my presentations includes:
- "Comprehensive, thorough and relevant. An excellent presentation."
- "These were really practical tips."
- "Excellent - very different and helpful."
- "Excellent overview of sales as it relates to legal firms and the structure that can be adopted to work best. Glad to hear our firm is implementing some of Sam's suggestions already - but great to see some new ideas that we intend to incorporate in our business development."
- "I thought he was an engaging presenter with interesting content, I found his presentation very informative and helpful." -
Member of the Emerging Leaders Advisory Board
Centre for Legal Innovation
- 11 months
Education
The Centre for Legal Innovation’s (CLI) inaugural Emerging Leaders Advisory Board (ELAB) includes innovators and legalpreneurs in Australia with experience in different aspects of the business and practice of law. In 2022, the Board will be led by CLI’s Executive Director, Terri Mottershead.
As a member of the ELAB, my role is to provide the CLI perspectives on how change/transformation/innovation is impacting early to mid NewLaw practitioners (lawyers, data scientists, legal…The Centre for Legal Innovation’s (CLI) inaugural Emerging Leaders Advisory Board (ELAB) includes innovators and legalpreneurs in Australia with experience in different aspects of the business and practice of law. In 2022, the Board will be led by CLI’s Executive Director, Terri Mottershead.
As a member of the ELAB, my role is to provide the CLI perspectives on how change/transformation/innovation is impacting early to mid NewLaw practitioners (lawyers, data scientists, legal technologists, legal operations professionals and many more), and support the development of the center's work/ -
Skills
Publications
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Be a Problem Expert, Not a Tech Expert
Lawyers Weekly
I was invited to contribute to the Lawyers Weekly Corporate Counsel bulletin, discussing how lawyers can best utilise technology in the wake COVID-19.
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Podcast: Doing Law Differently with Lucy Dickens - Building a Positive Future for Lawyers - What Does Success Mean Anyway?
Doing Law Differently
In today’s episode guest Sam Burrett and I ask ourselves what we can do to create a more positive future for lawyers.
Sam is a lawyer by training, but before coming to the law he founded and ran a fitness company which gave him invaluable experience of the trials and triumphs of small business ownership.
Sam hopes to make a meaningful contribution to the legal industry by illuminating alternative legal business models, the key traits of successful lawyers and alternative…In today’s episode guest Sam Burrett and I ask ourselves what we can do to create a more positive future for lawyers.
Sam is a lawyer by training, but before coming to the law he founded and ran a fitness company which gave him invaluable experience of the trials and triumphs of small business ownership.
Sam hopes to make a meaningful contribution to the legal industry by illuminating alternative legal business models, the key traits of successful lawyers and alternative career paths for the lawyers of the future.
He runs the NSW arm of Plexus Engage, a flexible resourcing firm which provides top legal talent on secondment to GC’s across Australia.
In this interview, Sam and I touch on lots of topics relevant to the future of law, including:
+ Plexus’ technology platforms that capture input data and automate triage in a legal function to #freethelawyers to spend time on more strategic work
+ the widespread dissatisfaction and mental health issues experienced by up-and-coming lawyers and how we can address this by changing the way juniors enter the law
+ what does success in law mean? For Sam, it’s ownership over his own trajectory, more than job title and following the traditional route to equity partnership
the money question – lawyers may earn above average salary, but what we don’t speak about are the trade offs
+ how Plexus Engage “parachute in” staff to take on short terms secondments and help resourcing meet demand, turning the tides and providing alternative paths for lawyers #FreeTheLawyers
+ Sam’s advice for someone who wants to do law differently – read more and connect with people -
Article: Why it's such an exciting time to be a young lawyer
Lawyers Weekly
COVID-19 has, justifiably, given rise to fears about job security and vocational direction. But, according to one practitioner, pandemic-inspired opportunities are there for the taking.
Speaking recently on The Lawyers Weekly Show, Plexus associate commercial director Sam Burrett argued that, despite the economic downturn and subsequent professional turbulence, the age of coronavirus is actually a “really exciting time to be a lawyer, especially a young lawyer”.
“I know there’s a…COVID-19 has, justifiably, given rise to fears about job security and vocational direction. But, according to one practitioner, pandemic-inspired opportunities are there for the taking.
Speaking recently on The Lawyers Weekly Show, Plexus associate commercial director Sam Burrett argued that, despite the economic downturn and subsequent professional turbulence, the age of coronavirus is actually a “really exciting time to be a lawyer, especially a young lawyer”.
“I know there’s a lot of uncertainty from the young lawyers I’ve spoken to who have recently graduated from law, and they’re looking down the barrel of a much less clear career path than in the past. But I think out of uncertainty generally comes really exciting things as well,” he submitted. -
Podcast: Lawyers Weekly Interview - A Better Future For Lawyers is Coming
Lawyers Weekly
COVID-19 has triggered a dramatic transformation of traditional professional industry practices, but according to Plexus associate commercial director Sam Burrett, this could inadvertently create a better future for those operating in the legal sphere.
Sam joins host Jerome Doraisamy on this episode of The Lawyers Weekly Show to unpack the key trends that have been accelerated as a result of the pandemic, how vocational paths for lawyers have evolved over the last decade, and the kinds…COVID-19 has triggered a dramatic transformation of traditional professional industry practices, but according to Plexus associate commercial director Sam Burrett, this could inadvertently create a better future for those operating in the legal sphere.
Sam joins host Jerome Doraisamy on this episode of The Lawyers Weekly Show to unpack the key trends that have been accelerated as a result of the pandemic, how vocational paths for lawyers have evolved over the last decade, and the kinds of new opportunities and work practices that are now emerging.
Sam shares some practical tips for legal professionals to find out about such pathways, outlines the meaning of the term “legalpreneur”, and conveys his predictions about the legal landscape in a post-pandemic world.
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Join now to viewMore activity by Sam
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Excited to be a finalist for 'AI Consultant of the Year' at the Australian AI Awards :) Over the last few years, the people and leadership at…
Excited to be a finalist for 'AI Consultant of the Year' at the Australian AI Awards :) Over the last few years, the people and leadership at…
Shared by Sam Burrett
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Thanks so much to Alannah Turner and the LinkedIn team for having me and Cristin for a fireside chat at their final #workforcetransformation event…
Thanks so much to Alannah Turner and the LinkedIn team for having me and Cristin for a fireside chat at their final #workforcetransformation event…
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A landmark decision in Australian privacy law — the Federal Court has imposed a $5.8M penalty on Australian Clinical Labs for serious contraventions…
A landmark decision in Australian privacy law — the Federal Court has imposed a $5.8M penalty on Australian Clinical Labs for serious contraventions…
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It has been a great honour to represent Australia on the Expert Advisory Panel for the International AI Safety Report, led by Joshua Bengio and…
It has been a great honour to represent Australia on the Expert Advisory Panel for the International AI Safety Report, led by Joshua Bengio and…
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Lovely day at the NAWIC WA awards celebrating a cohort of very inspiring women from the construction industry of WA - the highlight of the day for me…
Lovely day at the NAWIC WA awards celebrating a cohort of very inspiring women from the construction industry of WA - the highlight of the day for me…
Liked by Sam Burrett
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My mind is like an internet browser: There are 17 tabs open; 3 of them are frozen; I have no idea where that music is coming from; and it keeps…
My mind is like an internet browser: There are 17 tabs open; 3 of them are frozen; I have no idea where that music is coming from; and it keeps…
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It's never too early to plan for next month...especially when breakfast at Searcy’s is involved! I'm looking forward to joining Larson Maddox's…
It's never too early to plan for next month...especially when breakfast at Searcy’s is involved! I'm looking forward to joining Larson Maddox's…
Liked by Sam Burrett
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This paper shows that you can predict actual purchase intent (90% accuracy) by asking an off-the-shelf LLM to impersonate a customer with a…
This paper shows that you can predict actual purchase intent (90% accuracy) by asking an off-the-shelf LLM to impersonate a customer with a…
Liked by Sam Burrett
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Today, the University bids farewell to a truly exceptional team member, Jordon Wong, as he embarks on his next adventure. 🌍✨ Jordon wasn’t just a…
Today, the University bids farewell to a truly exceptional team member, Jordon Wong, as he embarks on his next adventure. 🌍✨ Jordon wasn’t just a…
Liked by Sam Burrett
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Congratulations to my former PhD student Lukman Rahim. His very first journal paper, which formed the core background for his #phd on verifying model…
Congratulations to my former PhD student Lukman Rahim. His very first journal paper, which formed the core background for his #phd on verifying model…
Liked by Sam Burrett
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I'm excited to announce we're delivering the first AI Security framework in an Australian Government Department outside of national security…
I'm excited to announce we're delivering the first AI Security framework in an Australian Government Department outside of national security…
Liked by Sam Burrett
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