About
Sam is Managing Director and partner of Sydney based integrated marketing agency, Hello -…
Articles by Sam
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Facebook Blocks Sharing of News Content in Australia
Facebook Blocks Sharing of News Content in Australia
Facebook said that, in response to Australia’s proposed law to force internet platforms to pay for news content, it…
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Mission Impossible: Hello Social unites the nation with My Australia campaign for NSW Government
Mission Impossible: Hello Social unites the nation with My Australia campaign for NSW Government
Each year the NSW Government plays a leading role in celebrating our great nation, hosting a full Australia Day event…
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Activity
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I found the commenatry about how marketers ignore older people in their advertising at SXSW Sydney somewhat misguided. To create a brand that…
I found the commenatry about how marketers ignore older people in their advertising at SXSW Sydney somewhat misguided. To create a brand that…
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Great to help the Mediaweek Australia team cover SXSW Sydney last week. You can check out some of my stories below! Sir Martin Sorrell on AI:…
Great to help the Mediaweek Australia team cover SXSW Sydney last week. You can check out some of my stories below! Sir Martin Sorrell on AI:…
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The most perfect line of copy? Just two words for The Economist It's one of the longest running and famous outdoor ad campaigns in the…
The most perfect line of copy? Just two words for The Economist It's one of the longest running and famous outdoor ad campaigns in the…
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Experience
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Education
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Activities and Societies: Partners Scholarship for Academic & Sporting Performance
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Recommendations received
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LinkedIn User
4 people have recommended Sam
Join now to viewMore activity by Sam
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Fun facts about Supercars' record-breaking Bathurst numbers: ▪️ A year's worth of TikTok views in one race week ▪️ Total (race week) video views grew…
Fun facts about Supercars' record-breaking Bathurst numbers: ▪️ A year's worth of TikTok views in one race week ▪️ Total (race week) video views grew…
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It is always an incredible week at Dreamforce! This year the energy was palpable as we shared our vision to help organisations transform into Agentic…
It is always an incredible week at Dreamforce! This year the energy was palpable as we shared our vision to help organisations transform into Agentic…
Liked by Sam Kelly
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Stoked to be a judge for this years AiMCO – Australian Influencer Marketing Council awards! It's incredible to see the calibre of creators and…
Stoked to be a judge for this years AiMCO – Australian Influencer Marketing Council awards! It's incredible to see the calibre of creators and…
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A taste of Australia for our friends in New York this weekend 🌭
A taste of Australia for our friends in New York this weekend 🌭
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Trend Watch: “Unfortunately I do love” is taking over our feeds. This trend is a simple but powerful way to showcase personality by leaning into the…
Trend Watch: “Unfortunately I do love” is taking over our feeds. This trend is a simple but powerful way to showcase personality by leaning into the…
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Thank you to my incredible Paramount+ Australia marketing team for winning Marketing Team of the Year for the third year in a row at The Global…
Thank you to my incredible Paramount+ Australia marketing team for winning Marketing Team of the Year for the third year in a row at The Global…
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Today, we’re announcing that Instagram Teen Accounts will be guided by PG-13 movie ratings by default. This means that teens will see content on…
Today, we’re announcing that Instagram Teen Accounts will be guided by PG-13 movie ratings by default. This means that teens will see content on…
Liked by Sam Kelly
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Meet the agency folk behind tomorrow’s social stars in B&T’s Best of the Best Creator & Influencer Agency Leads. 1. Shivani Maharaj, Chief Creator…
Meet the agency folk behind tomorrow’s social stars in B&T’s Best of the Best Creator & Influencer Agency Leads. 1. Shivani Maharaj, Chief Creator…
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Time to swap my campaign building hat for a judge’s one, well for a couple of days! 🏆I’m joining the AiMCO Awards 2025 panel 🏆 I’ll be judging…
Time to swap my campaign building hat for a judge’s one, well for a couple of days! 🏆I’m joining the AiMCO Awards 2025 panel 🏆 I’ll be judging…
Liked by Sam Kelly
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Mi3Australia
Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot for the global business as holding companies and consulting rivals race to consolidate. Tellingly, Garrett will report directly to global Chairman and CEO John Wren, with the top boss monitoring closely how the move plays out – and what happens next. https://lnkd.in/g6JvR-wJ
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The Courier-Mail
Two Brisbane software unicorns - Simpro Software alumni Vanessa Winter and Lynelle Hills - are planning to shake up the event planning sector. Winter and Hills have launched an event management platform CIRCOLO Software. They have raised more than $1m from founding shareholders and professional investors and plan to undertake a further funding round to raise $1.5m over coming months to support continued product development and marketing. Full story: https://bit.ly/4no5DGa
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Telum Media
"Earned isn't about where your story lands - it's about whether it cuts through, sparks conversation, and drives real engagement. The measure of success is resonance, not placement." Addie Freyne, Director of Earned Creative Strategy at Weber Shandwick Australia, spoke to Telum Media on the shift in earned media. She also shared why communications professionals must combine strategic insight with critical thinking and a robust measurement framework to thrive and navigate in this complex field. Read the interview on Telum Media: https://lnkd.in/eKGVz5at #TelumMedia
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Tom Phillips
The communications and media landscape has evolved faster than most agencies. The winners? Teams that cut through silos, engineer coherence, and win the game of inches. In my latest piece for Chris Pash OAM, I explore the communications conundrum facing marketers today, and map out five critical moves to prepare for the orchestration era. Have a read. https://lnkd.in/gtuJcVft
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