About
Tom Martin is Partner and Chief Creative Officer at Special Australia, one of the…
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Now THIS is how you speak to young people — and turn them into customers. When Uber launched its student membership, its agency Special US looked at…
Now THIS is how you speak to young people — and turn them into customers. When Uber launched its student membership, its agency Special US looked at…
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Has anyone won a Gold Effie with their first campaign as a new agency? Until someone corrects me, I’m gonna say no - John Marshall and Ryan…
Has anyone won a Gold Effie with their first campaign as a new agency? Until someone corrects me, I’m gonna say no - John Marshall and Ryan…
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It's my birthday and the whole agency chipped in and got me an 'Agency of the Year' present! I was just expecting some golf clubs or something ⛳️ so…
It's my birthday and the whole agency chipped in and got me an 'Agency of the Year' present! I was just expecting some golf clubs or something ⛳️ so…
Liked by Tom Martin
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And here's the second in the campaign... same great people (Apple V) It’s always a great pleasure to work with the Special Australia team- this…
And here's the second in the campaign... same great people (Apple V) It’s always a great pleasure to work with the Special Australia team- this…
Liked by Tom Martin
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I actually understand the term 'bursting with pride' now. Like, I actually might burst.
I actually understand the term 'bursting with pride' now. Like, I actually might burst.
Liked by Tom Martin
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The Cannes Lions International Festival of Creativity rankings have come out and we're honoured to share a place on the podium. Congrats to our…
The Cannes Lions International Festival of Creativity rankings have come out and we're honoured to share a place on the podium. Congrats to our…
Liked by Tom Martin
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"Uber Eats and Special U.S. are doing something most brands can’t resist undoing: staying with an idea. Three national spots into their 'Football is…
"Uber Eats and Special U.S. are doing something most brands can’t resist undoing: staying with an idea. Three national spots into their 'Football is…
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I interviewed Ridley Scott. He was a laugh, actually. But, yes, it was quite nerve-wracking. Thankfully I had questions in hand from some of the…
I interviewed Ridley Scott. He was a laugh, actually. But, yes, it was quite nerve-wracking. Thankfully I had questions in hand from some of the…
Liked by Tom Martin
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What a week! We had our 2026 Special PR AU Planning Day and have been shortlisted for 26 B&T awards. Most chuffed about… ✨ Special PR (Australia…
What a week! We had our 2026 Special PR AU Planning Day and have been shortlisted for 26 B&T awards. Most chuffed about… ✨ Special PR (Australia…
Liked by Tom Martin
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From CICLOPE Festival to SXSW Sydney, We're An Industry Divided Lea Walker writes, "Rather than leaving these conflicting conferences feeling…
From CICLOPE Festival to SXSW Sydney, We're An Industry Divided Lea Walker writes, "Rather than leaving these conflicting conferences feeling…
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It’s been a strange couple of weeks. https://lnkd.in/g6BW_3_3
It’s been a strange couple of weeks. https://lnkd.in/g6BW_3_3
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New work alert 🚨 Retail promotion but make it fun. Get shopping, you weirdos. Special Australia x Metcash - made with Julian Lucas and Austin…
New work alert 🚨 Retail promotion but make it fun. Get shopping, you weirdos. Special Australia x Metcash - made with Julian Lucas and Austin…
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20 YEARS. Thanks LinkedIn for the reminder. I've loved every part of these last 20 years; the roller-coaster of recruitment / talent and this…
20 YEARS. Thanks LinkedIn for the reminder. I've loved every part of these last 20 years; the roller-coaster of recruitment / talent and this…
Liked by Tom Martin
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Honored to step into the role of President at D&AD — an organization that has long set the global benchmark for creative excellence. In a world…
Honored to step into the role of President at D&AD — an organization that has long set the global benchmark for creative excellence. In a world…
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In spite of everything, we built a museum. Not a campaign. Not a pop-up. A real, breathing space that says: women were here all along. No boys…
In spite of everything, we built a museum. Not a campaign. Not a pop-up. A real, breathing space that says: women were here all along. No boys…
Liked by Tom Martin
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A bit late posting this, but lovely news from the CICLOPE Festival with our work bringing home 2x Silvers and 3x Bronzes. It's a tough, fair, show…
A bit late posting this, but lovely news from the CICLOPE Festival with our work bringing home 2x Silvers and 3x Bronzes. It's a tough, fair, show…
Liked by Tom Martin
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The Inclusive Code grabs a gold pin Best Awards! We’re incredibly proud that The Inclusive Code — a collaborative project with All is for All, Fonoti…
The Inclusive Code grabs a gold pin Best Awards! We’re incredibly proud that The Inclusive Code — a collaborative project with All is for All, Fonoti…
Liked by Tom Martin
Other similar profiles
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Telum Media
"Earned isn't about where your story lands - it's about whether it cuts through, sparks conversation, and drives real engagement. The measure of success is resonance, not placement." Addie Freyne, Director of Earned Creative Strategy at Weber Shandwick Australia, spoke to Telum Media on the shift in earned media. She also shared why communications professionals must combine strategic insight with critical thinking and a robust measurement framework to thrive and navigate in this complex field. Read the interview on Telum Media: https://lnkd.in/eKGVz5at #TelumMedia
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Mi3Australia
Omnicom has confirmed a massive restructure in Australia and New Zealand, with all of its business units across media, creative, PR, performance marketing and production being rolled into Omnicom Oceania under Nick Garrett. The model appears to be a pilot for the global business as holding companies and consulting rivals race to consolidate. Tellingly, Garrett will report directly to global Chairman and CEO John Wren, with the top boss monitoring closely how the move plays out – and what happens next. https://lnkd.in/g6JvR-wJ
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B&T
Omnicom Oceania has locked in former TikTok Business head of CSR partnerships AUNZ, Daniel Klug, in the new role of director of new media, according to a post on Linkedin over the weekend. In this role, Daniel will bring creativity, cultural signals, and technology closer together, helping Omnicom Media Group and Omnicom’s creative agencies and clients navigate the rapidly evolving world of new media platforms and earned ecosystems. His remit is to translate creative ambition into channel craft, unlock the power of organic engagement, social influence, and audience-driven storytelling, and turn consumer challenges into creative opportunities. Aimee Edwards, Tom Fogden, Arvind Hickman, Fredrika Stigell, Oliver Cerovic https://lnkd.in/gGA8g7Xr
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Roastbrief
🚀 #Princess is born: creativity to break categories ✨🎯 Beth O'Brien, Sam Dickson, Cameron Bell, and Jonny Berger have joined forces to launch Princess – A Creative Company, with the mission of helping brands break their categories or create new ones. With experience in award-winning campaigns for Tourism Australia, Samsung, and NRMA, the team is committed to creativity without limits, formats, or media, delivering original ideas that generate real growth. MLC is one of its first founding clients. What category do you think needs to be reinvented? Read the note here: https://lnkd.in/gwqm5TGN #Creativity #Innovation #Advertising #BrandStrategy
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