European Association of Communications Agencies (EACA)

We are kicking off the Effie Awards Europe 2025 second round Judging this week. 6 sessions are taking place over the week with some of the very best marketing and communications professionals across Europe who are giving up their valuable time and insights as Effie Europe jurors. The level of thought, care and attention to detail that goes into judging Effies never fails to amaze me. THANK YOU to those who are with me today for contributing to some fascinating debates and viewpoints as we discuss the Best of the Best of European cases that have been entered this year. European Association of Communications Agencies (EACA) Timi Balogh; Edoardo Felicori; Michał Arament; Jarosław Serednicki; Tara Finnegan; Urška Tuškej Lovšin; Liliana Pais; Martin Woska; Mehrnaz Bejne; iina kaepyhen; Giulia Silvestri; Dafni Prosalika; Kasia Gluszak; Berten Peremans; Ivo Altanov. #marketingeffectiveness #advertisingeffectiveness #creativeeffectiveness #effieawardseurope

💜 Our new interview series with LBBonline - Little Black Book continues! Following the inspiring launch last week with Anna Berlin, we are thrilled to spotlight the second incredible voice in our line-up: Cova Díaz, Executive Creative Director at Dentsu Creative Spain. Cova opens up about the creative forces that shape her world, including the empowering community of Más Mujeres Creativas, a Spanish non-profit promoting female visibility in advertising, where she is both a member and a mentor. As highlighted in our Creative Equality Report 2024, only 25% of creative awards in Europe go to women. This series aims to challenge those stats by amplifying visibility and celebrating excellence. 🔗 Read the full interview. Link in the comments! #CreativeEquality #WomenInAdvertising #InclusionMatters #Leadership #SheIsAKeeper #EACAxLBB Fiona McArthur Zara Naseer Charley Stoney Christian de La Villehuchet

💜 We are proud to launch a brand-new interview series in partnership with LBBonline - Little Black Book, celebrating outstanding female creative talent across our membership. Women remain significantly underrepresented in creative leadership, with just 25% of creative awards in Europe going to women, according to our Creative Equality Report 2024. This series aims to change that narrative by showcasing inspiring role models and demonstrating what’s possible when opportunity meets visibility. The inaugural feature introduces INNOCEAN Berlin’s Creative Director Anna Berlin, presented by LBB’s Aysun Bora, the first in a line-up of six female creatives who are making their mark and shaping the future of our industry. Stay tuned for more! 🔗 Enjoy the read (link in the comments). #WomenInAdvertising #Resilience #Creativity Charley Stoney Christian de La Villehuchet Leticia Rial Ungaro

🗯️ If we continue to give away our ideas for free, we risk undermining the value of what we do as an industry. Intellectual property is the essence of what agencies bring to the table. Our industry runs on ideas: powerful, strategic, creative ones. If those ideas aren’t protected, neither is the future of agencies nor the value we deliver to brands. At EACA, we believe reclaiming ownership of our work is necessary and urgent. Huge thanks to Aysun Bora and the LBBonline - Little Black Book team for this great conversation with our CEO Charley Stoney and for helping amplify this vital message. 🔗Link to the full interview in the comments! #AgencyIP #CreativeProtection #FairPitching #FutureOfAdvertising Christian de La Villehuchet Caroline Howe Malene Birkebæk Radu Florescu Johan Boserup Doris Danner

As we speak, EACA President Christian de La Villehuchet and 4As CEO Justin Thomas-Copeland are in Casablanca to explore the future of advertising. This landmark event, organised by Union des Agences Conseil en Communication (UACC) in partnership with FICC - CGEM, is helping position Morocco’s advertising industry on the international stage. 🤝🌍 A sincere thank you to Youssef Tazi for the kind invitation, and to FICC CGEM for their organisation and warm hospitality. Exciting times ahead for our industry! VoxComm Charley Stoney African Cristal Festival #FutureOfAdvertising #MarketingLeadership #GlobalCollaboration #EACA

👏🏼🎉 We are proud to see our CEO Charley Stoney named a Marketing Trendsetter by The Internationalist. Thank you, Deborah Malone, for highlighting Charley’s belief that advertising can – and should – change the world. #Campaign4Good is our proof point, a bold initiative built around a simple but powerful idea: advertising must be a force for good 🙌 Discover how EACA and our partners are turning this vision into action in Deborah’s article. 🔗 Link in the comments! #Campaign4Good #MarketingTrendsetter #AdvertisingForGood #MarketingWithImpact #CreativeLeadership Christian de La Villehuchet Johan Boserup Malene Birkebæk Caroline Howe Doris Danner Radu Florescu John Wright Jennifer Lambert

Meet the Impact Awards Europe 2025 jurors from Ireland and Bulgaria! We’re thrilled to have these brilliant professionals joining our international jury — bringing their creativity, experience, and unique perspectives to this year’s Impact Awards Europe. ✨ They’ll help us celebrate the bold ideas and brilliant campaigns that prove creativity isn’t about size — it’s about impact. 💡 Representing Ireland: Kieran Traynor, Director of Growth & Strategy at Verve The Live Agency | B Corp; Ian McColl, Creative Director, Designer, Founder at therefour; Laura Hanratty, Head of Prestige & Specialty at Pernod Ricard; Michelle Morrisroe, Senior Account Director at CMS Marketing. Representing Bulgaria: Stella Stoyanova, Art Director at We Are Human; Stefan Alexandrov, Head of Copy at Next DC; Valentin Tomov, Digital Creative Director at Noble Graphics; Joana Tsoneva, Marketing Manager (House Market) at IKEA; Ivan Hristov, Assistant Professor at New Bulgarian University; Preslava Vladimirova, PR Manager Porsche BG and Marketing Manager Audi at Porsche AG; Martin Tonev, Creative Director at Publicis Dialog Bulgaria. We’re so proud to have them on board as part of the European jury! 🌍 👉 You can still submit your earlybird entries until tomorrow October 14, check the link in the comments ⬇️ #ImpactAwards #SmallTeamsBigImpact #BrandActivation #Creativity #Marketing #Ireland #Bulgaria

📩 Don't miss our next EACA Chats session! With the Digital Services Act (DSA) now in force, agencies are under pressure to rethink how they approach targeting, media buying, reporting and client trust.   📆 On 21 October at 15:00 CET, join our EACA Chats session with Peter Kosmala, digital policy leader & advisor to European Interactive Digital Advertising Alliance, to find out what this means for you, and how to turn regulatory expectations into strategic value. This session is ideal for anyone shaping campaigns, managing client relationships, or planning media strategy in a changing regulatory environment. Find the sign-up form in the comments! 😉 #EACAChats #DigitalServicesAct #DigitalPolicy #DataTransparency #MediaAgencies

We are delighted to have with us the Impact Awards Europe 2025 jurors from Ukraine! These outstanding professionals bring creativity, experience, and a unique perspective to our international jury - helping us celebrate the ideas and campaigns that truly make an impact across Europe. 💡✨ Representing Ukraine this year: Serhii Kostia, Regional Marketing Director at Bolt; Olena Sukhanova, Managing Director at MSL Publicis Groupe Ukraine, Nataliya Korshun, Marketing Director at Biosphere Corporation, Oksana Pankina, Communication Director at IDS Ukraine; Denys Lohvynenko, CEO at Havas Digital Kyiv; Olga Rozhankivska, Client Service Director at McCann Kyiv; Olena Horobets, Art Director at Postmen. We’re thrilled to have them on board and can’t wait to see their insights help shape this year’s edition of the Impact Awards. 👉 You can still submit your earlybird entries, check the link in the comments ⬇️ #SmallTeamsBigImpact #EuropeanAwards #ImpactAwards2025 #BrandActivation #Creativity