Effie Awards Europe

Next superpower for our Effie Europe Conference will be: Turning Basic Ideas into Iconic Brands How do you transform a simple concept into a globally recognized, award-winning brand? At the conference on December 10, Dimitri O, Co-Founder of Loop Earplugs, will share how he transformed the idea of stylish hearing protection into a global phenomenon, sold in over 150 countries. Leveraging the superpower of transforming basic ideas into iconic brands, Dimitri has redefined how innovation, design, and user-focused thinking can create a lasting impact in the marketplace. 🔗 Register here for the Effie Awards Days: https://lnkd.in/dHEdhENm #EffieEurope #EffieAwards #Effectiveness #BrandBuilding #Innovation #Transformation #Entrepreneurship

🌟 Super Power of Effectiveness: Thinking Fast & Slow What if the key to lasting brand success lies in balancing instinct with insight? At the upcoming Effie Europe Conference, Grainne Wafer, Global Category Director at Diageo, will explore how Guinness harnessed both creativity and strategy, thinking fast and slow, to build an iconic, effective brand. With over 25 years of experience leading global brands, Grainne brings a wealth of expertise in brand transformation, innovation, and inclusive marketing. 🗓️ Join us on 10 December at the Art & History Museum in Brussels and discover how to turn intuition and analysis into your next super power. 🔗 Register here: https://lnkd.in/dHEdhENm #EffieEurope #EffieAwards #Effectiveness #Marketing #BrandBuilding #Creativity #Strategy

💡 Everyone talks about creating a culture of effectiveness… but how do you actually make it happen? The report "Making Effectiveness Happen" explores this question. It draws on insights from senior marketing leaders to uncover what really drives results. The key takeaway? Effectiveness is human at its core. It’s not just what you do. It’s how you do it. Leadership, ways of working, values, behaviors, and partnerships all play a role in setting teams up for success. Packed with practical insights, tactics, and principles, the report is a guide to turning effectiveness into action. 👉 Read the full report here: https://lnkd.in/eEGCnZss #EffieAwards #EffieEurope #MarketingEffectiveness #report

🚀 Next superpower in the spotlight: Influencers: Branding in the Social Era On 10 December, at the Effie Conference, we will talk about the super powers of effectiveness. One of the panel discussions will dive deep into how influencer marketing and brand storytelling shape effectiveness today. 💡 🎤 Speakers: • Vasileios Kourakis, Global Marketing Effectiveness Director at L'Oréal - leading one of the world’s largest marketing effectiveness programmes. • Thomas Angerer, Co-founder & Chief Creative Officer of BeInfluence Europe - driving one of Europe’s fastest-growing influencer agencies. • Shauna Dewit, Belgian content creator & TV host - known for her unique humour and millions of followers across TikTok and Instagram. 🗣️ Moderator: Sven Huberts, dentsu’s Global Experience & Innovation Strategy lead. ✨ This session will unpack the superpower of influencers and branding in the social era, how brands connect, inspire and stay relevant. Get your tickets now! 👉Registration link for the Effie Conference in the comments #EffieAwards #EffieEurope #MarketingEffectiveness #InfluencerMarketing #Branding

💬 “If you want to offer effective solutions to your stakeholders, you need to know their problems.” 🔑 Powerful marketing starts with insight. The better you know your product and your audience, the sharper your strategy. Velimira Petrova, Sales Director at bTV Media Group, shows how mastering both product and audience turns knowledge into real impact. How do you make sure you’re fully in tune with your audience before crafting a strategy? #EffieEurope #EffieAwards #CreativeEffectiveness #InOneSentence

Registration is now OPEN – secure your spot for the Effie Europe Conference & Awards Gala! On 10 December in Brussels, we’ll gather at the stunning Art & History Museum, where culture, creativity, and effectiveness come together in one inspiring venue. The Conference will explore the super powers of effectiveness — from creativity and strategy, to branding in the social era, transformation, and measuring what truly matters. Get ready for fresh insights and bold perspectives that shape the future of marketing. As night falls, the Awards Gala will shine a spotlight on Europe’s most outstanding campaigns — a celebration of innovation, effectiveness, and the teams behind them. 🏆 👉 Want to discover the full agenda and meet our speakers? Register here: https://lnkd.in/d9ri8ncu #EffieAwards #EffieEurope

Last week we gave you a glimpse of the Effie Europe Conference agenda—and the line-up keeps getting better. 💡 ✨Next up in the spotlight: INSIGHTS: Strategy Unleashed. Expect an inspiring take from Vera Sidlova, Global Creative Thought Leadership Director at Kantar, as she explores how a sharp strategy becomes one of the essential superpowers behind marketing effectiveness, drawing on her experience helping global brands connect meaningfully with their audiences. 🎯 Don’t miss this session—and the many other powerful voices ready to spark ideas and challenge the way we think about marketing. #EffieAwards #EffieEurope #MarketingEffectiveness

✨ The Effie Europe Awards 2025 judging season is officially underway! ✨ The first round of judging begins today, where the brightest minds in marketing and communications dive into the incredible campaigns submitted from across Europe. 💡 The first round will run until 5 October, bringing us one step closer to discovering the campaigns that truly drive results and inspire change. Stay tuned as the journey unfolds — the best of creativity and effectiveness is about to shine! 🌟 #EffieEurope #MarketingExcellence #CreativeEffectiveness #EffieAwards

⚡ When does gut feeling mislead marketers? In “The Intuition Illusion”, Lisa Zielinski, Ipsos, reveals how the world’s most effective marketers turn raw audience data into powerful insights—and why relying on intuition alone can hold brands back. ✨ Data is only the start — the real magic lies in the insights you pull from it. ✨ Insight-driven creativity is what makes campaigns connect and deliver impact. ✨ Intuition isn’t dead — but it works best when paired with solid data. Close the gap between what you think your audience wants and what truly drives them. Dive into the full report 👉 https://lnkd.in/dgn3Zb98 #EffieAwards #EffieEurope #MarketingEffectiveness

⚡ Ready to discover the Super Powers of Effectiveness? On 10 December, our Effie Conference will gather marketing leaders at the Art & History Museum in Brussels for an afternoon of powerful insights. 📅 On the agenda: • A new lens on creativity, strategy & media measurement • Insightful conversations with Europe’s top marketing leaders • Lessons from campaigns that prove what truly works ✨ Today's spotlight: CREATIVITY – The Truth and Nothing But the Truth Amber Casey & Nicola Wood, Creative Directors at adam&eveDDB, reveal how fearless ideas become campaigns that deliver measurable impact. Their superpower? Turning bold creativity into pure effectiveness. 💡 Save the date: Conference registration opens on Monday 29 September, when we’ll also reveal the full line-up of speakers and sessions—so stay tuned!