IAB Europe

🎧 New Episode: Digital Dawn Podcast – Season 8, Episode 2 How do we tackle the carbon cost of digital advertising? In this episode, our Data Analyst & Sustainability Lead, Dimitris Beis, is joined by Audrey Danthony, Co-founder & CPO at Impact Plus, for a deep dive into what it really takes to build a more sustainable digital ad ecosystem. Together, they explore: Why accurate carbon measurement across media channels still isn’t straightforward How to improve transparency across the digital supply chain What it takes to scale carbon-aware optimisation practices Whether you're just starting your sustainability journey or already refining your carbon strategies, this episode offers practical insights and industry context you won’t want to miss: https://lnkd.in/eGdhTGQr

Europe’s digital ad market hit €118.9B in 2024—up 16%. But growth isn’t the full story. Retail Media (+22.2%) and Video (+24.5%) are pushing boundaries. Programmatic’s back. Social keeps climbing. But marketers on the ground are still juggling fragmented standards, tight budgets, and data compliance fatigue. Our 2024 AdEx Benchmark Report, made by our Chief Economist Dr. Daniel Knapp gives you both the macro and micro view—investment trends, local snapshots, and new focus areas like Retail Media. 📥 Read it here →https://lnkd.in/eQpKZWUc

Following our Annual General Meeting on the 20th May in Brussels, we’re proud to welcome a new Board of Directors for 2025–2027! Representing 10 National Federation Members and 10 Corporate Members, this diverse group reflects the full breadth of Europe’s digital advertising value chain — from publishers and platforms to ad tech and agencies. https://lnkd.in/eqRDBPSu Each member brings unique expertise to help deliver on our 2025 strategic priorities:    ✅ Policy & advocacy in a fast-evolving regulatory environment  ✅ Strengthening the Transparency & Consent Framework  ✅ Advancing standards for Retail Media & Connected TV  ✅ Scaling sustainability efforts across our industry National Federation Board Members: Alliance Digitale: Arthur Millet, CEO  BVDW: Thomas Duhr,Vice President of the BVDW Board of Directors IAB Ireland: Suzanne McElligott, CEO  IAB Italy : Marino Gualano, Treasurer of the IAB Italy Board of Directors IAB Poland: Wlodzimierz (Wlodek) Schmidt, CEO & Board Chairman  IAB Portugal: Luis Marinho Falcão, Operations Director  IAB Spain: Reyes Justribó, CEO IAB Türkiye: Cüneyt Devrim, PhD, Chair of the IAB Türkiye Board of Directors  IAB UK - Jonathan Mew, CEO VIA Nederland - Saskia Baneke, Director Corporate members' directors: Axel Springer: Robert Blanck, CPO Advertising, Axel Springer National Media & Tech  Bertelsmann: Rhys Nölke, Chief Data Officer  DoubleVerify: David Goddard, SVP Business Development, Measurement & Publisher Solutions Google: Chiara Elsa Odelli, Head of Industry Relations EMEA  GroupM: Bethan Crockett, Legal Counsel  Index Exchange: Augustin Decré, Regional Managing Director Southern Europe  Development: Rebecca Ackers, VP Commercial UK, & DV+ EMEAS   Microsoft Advertising : Thomas Mendrina, Senior Director Partner Sales CEEMEA  PubMatic: Ekkehardt Schlottbohm, Regional VP, Northern Europe  The Trade Desk: Sven Hagemeyer, General Manager, Inventory Development We look forward to a collaborative and impactful term ahead!

At #Interact2025, we unveiled our 2024 AdEx Benchmark Report, revealing that the European digital advertising market hit €118.9bn in annual revenue — up 16% year-on-year in constant currency. This marks a significant milestone: ✔️ Strongest growth since 2011 (excluding 2021’s post-pandemic rebound) ✔️ 21 of 30 markets posted double-digit growth ✔️ Digital now accounts for 67.2% of all ad spend in Europe 📊 What’s driving this growth? Social: +23.9% Video: +24.5%, with Connected TV playing a major role Retail Media: Now featured in the report as its own category, up 22.2% Programmatic: Growth re-accelerated to 18.4% Get the full report: https://lnkd.in/eQpKZWUc

That’s a wrap on #Interact2025 afternoon sessions! The sessions offered sharp insights and real takeaways on topics ranging from retail media to PETs, CTV, measurement, and sustainability. Marie-Clare Puffett started with a snapshot of Europe’s retail media landscape, followed by Evangelia Mitoli (Douglas Marketing Solutions) and Colin Lewis (Retail Media Works) on how 1st-party data is reshaping the space. Sebastian Grantz (Google) led a timely session on Privacy-Enhancing Technologies, joined by Sylwia Iwanejko-Sajewska Sajewska (Decentriq), Alex Cone (Chrome), and Peter Craddock (Keller and Heckman LLP). David Cohen (IAB) then hosted a high-energy CTV session with Vincent Flood (VideoWeek), Rebecca Ackers (Magnite), Rhys Nölke (Bertelsmann), and Marie-Clare Puffett. Rachel Smith (ExchangeWire) led a no-nonsense look at ad measurement with David Goddard (DoubleVerify) and Inam Mahmood (Nielsen). Thanks to all our speakers and attendees for an insightful afternoon. We’re back tomorrow for more.

Live from #Interact2025 Our panel “Regulatory Framework on Digital Advertising: Balancing Privacy and Innovation” has just wrapped. Timed with the Commission’s announcement today to simplify GDPR compliance for small and medium-sized businesses by easing record-keeping obligations, the discussion explored what meaningful simplification could and should look like. Key takeaways: The GDPR has been widely replicated beyond Europe; it remains to be seen whether the AI Act and DSA will have a similar global impact. A lack of national harmonisation continues to pose a risk to innovation across Europe. There is ongoing uncertainty around how the GDPR will interact with the AI Act. Member States are working toward a harmonised approach, and the EDPB is preparing its own guidance on the interplay. Simplification efforts must strike the right balance: reducing administrative burdens on SMEs while upholding the GDPR’s core principles and fundamental rights. A huge thank you to our brilliant moderator Jacob Dexe and our expert panelists for their sharp insights and dynamic debate: Max Schrems, Founder, NOYB Chris Hydak, Assistant General Counsel, Privacy and Regulatory Affairs, Microsoft Dr. Sachiko Scheuing, European Privacy & AI Governance Officer, Acxiom Miguel Valle del Olmo, Attaché for Digital Matters, Spanish Permanent Representation to the EU Valda Beizitere, Legal and Policy Officer, DG JUST unit C3 https://lnkd.in/eK-37Mac

#Interact2025 so far! Morning with coffee, conversations, and a packed with insights. Our Chief Economist Daniel Knapp opened the day by unveiling the 2024 AdEx Benchmark Report, offering a first look at Europe’s digital ad investment trends and what’s driving growth across 28 markets. From there, we zoomed out and in—with views from brands, publishers, AI pioneers, and global retail experts: 🧠 Alison Keith (Kraft Heinz) gave us the brand-side lens on digital investment in conversation with Constantine Kamaras. 🗞️ Bernard Marchant (Rossel Group) shared what it takes to stay independent and successful as a premium publisher. 🤖 Dominique Rose Van-Winther showed us how AI is transforming marketing—live demos included. 🛒 Colin Lewis unpacked creativity and effectiveness in Retail Media, drawing on work with global leaders like Ocado, Migros, and Barilla. 🔧 Anthony Katsur revealed the IAB Tech Lab 2025 roadmap, spotlighting the Trusted Server Framework for a privacy-first open web. 🇺🇦 And finally, Anastasiya Baydachenko (IAB Ukraine) closed the morning by challenging illusions—and showing what real digital resilience looks like.

LESS THAN 48 HOURS LEFT! On the 21st of May at Interact 2025, we’re revealing the numbers everyone’s been waiting for. Join us! 📊 Our Chief Economist, Daniel Knapp will present the first look at the 2024 AdEx Benchmark Report — the go-to guide for digital ad spend across 28 European markets. Whether you're a publisher, agency, or brand, this keynote will help you understand where the market is heading. 🔍 Which formats are growing? 🔻 Which ones are cooling off? 🌍 What macro trends are shaping spend? This is where planning meets performance. And it’s only at Interact. 📍 Brussels 🗓 20th-21st May 🎟 Last tickets left (use code iab20eu for 20% off): https://lnkd.in/eZzxxzq8

💡 “How do we structure a Retail Media business model?” 💡 “What do brands actually want from a Retail Media Network?” 💡 “Where do we even start with measurement?” We explored these questions in our new Q&A with members of Our Retail & Commerce Media Committee, Katie Streeter Hurle, Chief Strategy Officer, SMG, Tim Abraham, Senior Director, Data Partnerships, The Trade Desk, Larisa Dumitru, Head of eCommerce EMEA, GroupM If you're asking the same—and you're serious about scaling—join us TOMORROW at Interact, where retail media will take centre stage with input from Ocado, Barilla, Douglas and more. Start with the Q&A → https://lnkd.in/eZk7J4sd Then join the room → https://lnkd.in/ep-W6Jaj (Code: iab20eu)

[LAST CALL FOR INTERACT 2025!] Next week, leaders from across the digital ad world will gather in Brussels for Interact 2025. A space to reflect, reimagine, and redefine the industry together. And one of the big questions on the table... How can we innovate while respecting privacy? Join us for a deep dive into Privacy-Enhancing Technologies (PETs) in one of our afternoon workshops, where we’ll explore real-world PETs solutions from policy, platform, and industry angles. 🧠 Moderated by Sebastian Grantz, Global Data & Privacy Manager at Google, with insights from: 🔹 Alex Cone, Privacy Sandbox, Chrome 🔹 Sylwia Iwanejko-Sajewska, Country Manager Germany, Decentriq 🔹 Peter Craddock, Keller and Heckman LLP 🎟️ Last call to grab your ticket — and don’t forget the 20% discount with code iab20eu 👉 https://lnkd.in/e3x-dXQS...