Yves Mulkers

Yves Mulkers

I turn Data Pains into Business Gains | Host of Data Strategy Guru's Podcast | Thought Leadership & Brand Awareness | Data Strategist at 7wData | Speaker & Mentor

Diest, Flemish Region, Belgium
32K followers 500+ connections

About

🎯 Who I Am:
I am a Data Strategist and Thought Leader in the realm of data and analytics. With a background in chemistry and operational industrial environments, I've navigated my way through various technical terrains—from the early days of Commodore 64 and database development to object-oriented programming. Today, I'm engrossed in the exciting advancements in data management, analytics, machine learning, Large Language Models and artificial intelligence.

📈 What I Do:
I specialize in helping digital marketers, particularly those working in fast-growing scale-ups, to drive business impact through data. As the Data Strategist at 7wData and host of the Data Strategy Guru's Podcast, I use my deep understanding of vendor and scale-up solutions to provide tailored advice. My holistic approach to architecture ensures that you make future-proof technology choices on your journey to becoming data-driven.

🔥 Why I'm Different:

Tech for Good Advocate: I believe in the power of technology to make the world a better place and am a vocal defender of tech for good.
Dual Proficiency: I excel at both the technical and strategic levels, offering a balanced viewpoint that few can.
Holistic View: I bring a comprehensive understanding of architecture, ensuring all pieces of your data puzzle fit together seamlessly.
Quick Learner: New tech excites me, and I quickly incorporate it into solutions for my clients.

🎙️ Content Creator:
Through my blog, 7wData, Newsletter (220k subscribers) and my podcast, I evangelize what you can do with data and how to do it. I engage in panel discussions, write articles, and amplify your company message, helping you achieve thought leadership, brand awareness, and lead generation.

🎧 Personal Interests:
In my downtime, you'll find me immersed in music or personal development and leadership books. I'm an omnivert, adapting my energy based on the people and situations around me.

🤝 Let's Connect:
If you're a digital marketer striving to make your brand data-driven and future-proof, struggling with budgets, or looking to extend your reach, let's talk. I turn Data Pains into Business Gains!

Feel free to reach out for collaborations, speaking engagements, or just a good ol' fashioned chat about the latest in data and tech.

Services

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Experience

  • 7wData

    7wData

    15 years

    • 7wData Graphic

      Founder

      7wData

      - Present 10 years 9 months

      7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

      1. Data Strategy & Implementation
      • Data Management & Governance
      • AI Strategy & Deployment
      • Advanced Analytics & Insights
      • Enterprise Data Architecture

      2. Digital Thought Leadership
      • Content Strategy for Tech Brands
      • Influencer Marketing in Data & AI
      • Industry Analysis & Trend Forecasting

      Our unique…

      7wData operates at the intersection of data strategy and digital thought leadership. As founder, I lead our dual-focus approach:

      1. Data Strategy & Implementation
      • Data Management & Governance
      • AI Strategy & Deployment
      • Advanced Analytics & Insights
      • Enterprise Data Architecture

      2. Digital Thought Leadership
      • Content Strategy for Tech Brands
      • Influencer Marketing in Data & AI
      • Industry Analysis & Trend Forecasting

      Our unique position as both practitioners and industry analysts allows us to:
      • Deliver vendor-neutral, future-proof strategies
      • Provide insights based on hands-on experience and market trends
      • Amplify our clients' voices in the crowded tech space

      We guide organizations from data assessment to implementation, while simultaneously elevating their market presence. Our clients benefit from:
      • Customized data roadmaps and digital marketing strategies
      • Expertise in Data Strategy & Integration, Cloud and Digital Transformation
      • Recognized thought leadership in tech and sustainability

      Partner with 7wData to transform your data practices and digital presence. Let's build your data-driven future and amplify your market voice.
      When you work with us, our firm provides exposure and visibility to niche omnichannel audiences and creates company-specific content to better market your brand. All numbers and information is provided so that you know how to best allocate your budget. We pride ourselves on honesty, transparency, and commitment to personal growth.

    • 7wData Graphic

      Data Strategy GuRu's Podcast

      7wData

      - Present 3 years

    • 7wData Graphic

      Leading Data Strategist

      7wData

      - Present 15 years

      I help companies set up their data strategy and find out where they struggle.
      Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market?

      Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management…

      I help companies set up their data strategy and find out where they struggle.
      Struggle on technology level, process level, team set up, best practices, or need help in defining use cases and the vision of how data and technology can help your company become more competitive and the differentiator in your market?

      Typically we define a plan so your company can gradually evolve into THE company driven by data where I bring in more than 20 years expertise as a data management practitioner and a strong network with all major vendors and industry analysts in the data landscape.

      This networks allows me to stay on top of the newest development in dataland.

      We are supported by our tech research partner, with market research, case studies, white papers, workshops, best practices and industry benchmark reports.
      This unique position makes sure we give the best and the most practical advice to make your company more digital and data-driven.

    • 7wData Graphic

      CREATIVE THOUGHT LEADER MARKETING AND AWARENESS CAMPAIGNS for B2B Tech Brands

      7wData

      - Present 10 years

      7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand.

      Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

      7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content…

      7wData helps vendors creatively market their products through custom-tailored content creation best suited for each particular brand.

      Services include keynotes, live support, viewership and SEO reports, analytics, and high-frequency organic amplification to niche omnichannel audiences through authenticity and establishing authority and trust.

      7wData consistently delivers hard numbers so that clients receive the most accurate information and know how to best allocate their content budget.

    • 7wData Graphic

      BECOME THE #1 TECH FREELANCER MASTER CLASS

      7wData

      - Present 5 years 9 months

      Avoid the pitfalls you make when you start as a freelance and let us take away a lot of uncertainties when you do take the step.

      Our Experience bundled in a practical, actionable plan for your success and earn those top rates!

  • GSK Graphic

    Data Architect for IDMP implementation

    GSK

    - 1 year 3 months

    Belgium

  • Business Intelligence Analyst

    M-team

    - 8 months

    Belgium

  • Colruyt Group Graphic

    Business Intelligence Analyst

    Colruyt Group

    - 1 year 1 month

    Belgium

  • Philips Graphic

    Data Management, Sector FP&A Healthcare, CoE Cross BMC

    Philips

    - 7 months

    Netherlands

  • Immoweb Graphic

    Data Expert

    Immoweb

    - 4 months

    Belgium

  • Essent Graphic

    Business Intelligence Consultant

    Essent

    - 5 months

    Belgium

  • McKinsey New Ventures (part of McKinsey & Company) Graphic

    Data Modeler & ETL expert

    McKinsey New Ventures (part of McKinsey & Company)

    - 1 year 8 months

    Belgium

Education

Licenses & Certifications

Honors & Awards

  • TOP 10 BUSINESS INTELLIGENCE INFLUENCERS IN 2022

    Analytics Insight

    Here are the top 10 business intelligence influencers in 2022
    https://www.analyticsinsight.net/top-10-business-intelligence-influencers-in-2022/

  • Who's who in Datamanagement | influential Voices and Brands

    Onalytica

    https://www.linkedin.com/feed/update/urn:li:activity:6760519663051923456/?commentUrn=urn%3Ali%3Acomment%3A(ugcPost%3A6760519662317912064%2C6761933741905469440)

    https://onalytica.com/blog/posts/whos-who-in-data-management/

  • 200 CX Thought Leaders to follow to kickstart 2021

    Engati

    https://www.engati.com/blog/influencers

  • TOP 5 influencer in IoT in Q3 2020

    verdict.co.uk

    https://www.verdict.co.uk/biggest-influencers-iot/

  • Biggest influencers in Cloud Computing in Q3 2020

    verdict.co.uk

    https://www.verdict.co.uk/biggest-influencers-cloud-computing

  • TOP 10 influencers in Big Data in May 2020

    https://www.verdict.co.uk/

    https://www.verdict.co.uk/big-data-2/

  • The Top 10 Data Science and BI Influencers You Should Follow on Twitter

    https://dzone.com/

    https://dzone.com/articles/the-top-10-data-science-and-bi-influencers-you-sho

  • Top 10 Data Science and BI Influencers You Should Follow on Twitter

    record-evolution.de

    https://www.record-evolution.de/en/top-ten-business-intelligence-and-data-science-influencers/

  • TOP 100 Influencer in Digital Transformation

    Onalytica

    https://www.idc.com/downloads/Digital-Transformation-2018-Top-100-Influencers-Brands-and-Publications.pdf

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