AccuQuote has been matching families with life insurance policies for over 40 years. Its platform lets customers compare rates from different carriers in one place.
Since launch, the firm has written $156bn in coverage and collected nearly $340mn in lifetime premiums, serving close to 350,000 households.
A serious track record in an industry where longevity counts.
Abacus Global Management, Inc. just bought the company. The deal isn’t just another bolt-on acquisition – it folds AccuQuote’s marketplace into Abacus’s existing services.
That means digital distribution, financial planning, alternative asset management, and longevity-linked strategies under one roof. A bigger net, more hooks in the water.
Revenue growth is the other piece. Abacus says it can channel AccuQuote’s traffic into new lines of business. Not every policyholder can sell an existing contract, but those leads still carry value.
Abacus intends to monetize them using its current infrastructure, while leaning on AccuQuote’s brand to keep fresh demand flowing.
Jay Jackson, who chairs and runs Abacus, called it a defining moment for the firm. He said linking AccuQuote’s digital platform with wealth services removes old walls between asset growth and insurance.
It’s about offering clients protection and preservation in the same cycle, instead of treating them like separate stops.
By integrating AccuQuote’s specialized digital insurance marketplace with our wealth management capabilities, we are eliminating traditional barriers between protection planning and asset growth
Jay Jackson, Abacus
“This acquisition enables us to deliver a truly integrated approach that meets both wealth accumulation and preservation needs throughout the Abacus client lifecycle,” Jay Jackson said.
Jeremy Hewett, CEO of AccuQuote, put it more simply. His team built a marketplace designed to give buyers transparency and choice.
With Abacus, he said, they can scale that mission, layering insurance into broader wealth strategies without losing the consumer-first approach.
Now, as part of Abacus, we can extend our technological capabilities and connect insurance solutions to broader wealth strategies, fulfilling our commitment to evolve alongside our clients’ financial needs.
Jeremy Hewett, Chief Executive Officer of AccuQuote
Abacus Global, which trades on NASDAQ as ABL, isn’t a plain-vanilla asset manager. It specializes in alternative assets, longevity-focused investments, and data-driven financial planning.
The firm uses proprietary analytics and technical models to help clients balance risk, accumulate wealth, and hold onto it. Maybe that’s why this acquisition feels less like a side bet and more like a calculated extension of its long game.
