Mix, Mingle, Cheers! How to Plan a Flawless Cocktail-Style ReceptionMix, Mingle, Cheers! How to Plan a Flawless Cocktail-Style Reception

You don’t need to close your eyes to picture it: the hum of conversation, the clinking of glasses, soft music in the background punctuated by laughter here and there. Cocktail receptions are a timeless style of events, great for gathering people together to enjoy beverages and each other's company.

At social events, they allow people to connect with ease while chattering and drinking, often in between activities. The past few years have seen the rise of cocktail-style receptions replacing seated dinners at weddings (for more on wedding trends, click here).

In the corporate world, there are plenty of reasons to host a cocktail reception. “A company plans a cocktail party for two primary reasons: budget and variety,” says Fausto Pifferrer (Blue Elephant Events and Catering, Saco, ME).

Chris Sanchez, Managing Partner of LUX Catering & Events (Salt Lake City), adds, “Cocktail receptions give clients the chance to create a dynamic, engaging atmosphere where networking is effortless, and connections are made in a more experience-driven setting. Guests get to relax and immerse themselves in the brand in a way that’s natural and memorable.” It’s an easy way for a company to reinforce their brand, reconnect their team, and boost employee morale.

But there are benefits for event pros, too. “For us, it’s an opportunity to flex our creative muscles—from designing stunning hors d’oeuvres to crafting signature cocktails that complement the event’s aesthetic,” says Sanchez. “The logistics may be complex, but the payoff is worth it when you see guests delighted and the brand elevated to new heights.”

You’ve likely hosted a cocktail reception or two in the course of your career. Sometimes, as we learn and grow, it can be helpful to go back to the basics once we’ve mastered finer detail work. 

Check out the full article in Special Events for a crash course on how to plan a successful cocktail reception.