Fox and IndyCar Put Faces to Indianapolis 500 With Help From Macy’s and Letterman
Fox and IndyCar put faces to Indianapolis 500 with Macy's, Letterman, and a sprawling campaign.
TelevisaUnivision and Disney Score New Distribution Partnership
TelevisaUnivision's U.S. Networks will come to Hulu + Live TV beginning June 3.
WBD and TNT Sports Sell Out Roland-Garros Ad Inventory
WBD and TNT Sports sell out Roland-Garros ad inventory as ad sales exec Jon Diament says more than 80 brands bought into coverage.
Why IHOP Caught a Ride With Dale Earnhardt Jr. for Amazon NASCAR Debut
IHOP rode with Dale Earnhardt Jr. in Amazon's NASCAR debut as the Coca-Cola 600 fit the brand's sports streaming strategy.
Amazon Pitch Deck Shows Prime Video Expanding Contextual Ad-Targeting Capabilities
Amazon's AI-driven system will allow marketers to create more granular categories, rendering its vast library more valuable.
TNT Sports and Its Talent Follow the Inside the NBA Playbook Into the Future
TNT Sports follows Inside the NBA playbook into future coverage as stars like Adam Lefkoe, Lauren Jbara, and Jimmy Rollins stay.
YouTube Pitches Advertisers on Marketing Beyond Tentpole Events at Upfront
YouTube's Sean Downey talks Lady Gaga, MrBeast, and the platform's 20th anniversary.
IAB Updates Terms for Digital Advertising Agreements: See the Changes
Here are IAB's updated terms for digital ad agreements.
Stranger Ads? Netflix Ads Leader Explains How AI Puts Brands in the Worlds of Its Shows
Amy Reinhard showcases Netflix's adtech updates at upfront, including AI that puts brands closer to content.
WBD Ad Leaders Explain How IP Like Harry Potter Adds to Adtech Wizardry
Not just any partnership works for WBD's Storyverse upfront offering, ad leaders explain.
Disney Ad Chief Talks Aliens, Jimmy Kimmel, and Ads on ESPN (the Streamer)
Ferro teases Super Bowl LXI, coming to ABC in 2027.
TelevisaUnivision’s Donna Speciale Reveals Strategy Behind Microdramas and Music
TelevisaUnivision created an immersive presentation tied to Hispanic culture at the upfront.
Behind the Scenes of Amazon’s AI-Generated Ads and Off-Script Arnold Schwarzenegger
Alan Moss, Amazon's vp of global ad sales, takes ADWEEK inside the company's upfront event.
WNBA Opening Weekend Ads Put Fans on Court With A’ja Wilson
WNBA opening weekend ads put fans on the court by showing action from the floor in social-style clips of league stars.
Cable Empire Strikes Back: Charter, Cox Reach $34.5 Billion Merger
Charter and Cox set to combine in massive cable merger.