Agape Diamonds improves ROAS and conversion rate by 20% with AI-powered GO! Campaigns

Activating smarter campaigns with less effort

To maximize conversions, Agape Diamonds launched GO! campaigns as a strategic upgrade to their existing campaign setup. The goal was to generate more value from both new and returning customers with minimal manual input.

By replacing their previous retargeting method, Agape leveraged Criteo’s dynamic product ads to display relevant inventory across the open web and social platforms. Powered by Criteo AI, the campaign automatically served personalized product ads based on real-time browsing behavior and intent signals—reaching users who had abandoned their carts and encouraging them to return.

Agape Diamonds also launched a new customer acquisition GO! campaign to drive high-quality, conversion-ready traffic to the site. The combination of fresh prospects and their conversion-focused efforts demonstrated the power of a holistic, full-funnel marketing approach.

By using GO! Campaigns, setup and management were significantly streamlined. Agape could focus less on manual optimization and more on growing their business—while the platform handled delivery and personalization at scale.