A common communication mistake has terrifying consequences in a new Halloween-themed film from Yahoo.
“Reply All Is Scary,” created by Yahoo’s Creative Lab, stars comedian Steph Barkley, who accidentally clicks “reply all” while working on her laptop in a coffee shop. Everyone around her turns to stare, following as her inbox explodes.
The spot will run across Instagram, Facebook, and TikTok.
“We’ve all felt that moment of panic after hitting send — it’s pure horror. So we thought, why not treat it like one?” Yahoo Creative Lab director Kemma Kefalas told ADWEEK. “Since it’s Halloween, we leaned into the spooky side, but in true Yahoo fashion, we had to make it funny, too. It’s a wink to show we feel the pain, and a subtle nod to let people know Yahoo Mail is here to help.”
The short is the latest in Yahoo’s series spotlighting tech pain points. An August ad showed a woman at the beach rescued by a lifeguard with a mini cooler after her phone overheated.
A June spot poked fun at the awkwardness of forgetting an attachment in an email.
