The Resource Desk | The Trade Desk

The Resource Desk

Best practices, how-to guides, insights, and inspiration for ad pros

Featured Retail

How to win electronics shoppers this holiday season

Consumer electronics path to purchase is shorter than expected. Learn shopping trends to help you win this holiday season.

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The latest

Success stories featuring Danone, Wavemaker, and The Trade Desk logos on a dark blue background with a smiling person in the background.

Case Studies Omnichannel

Omnichannel vs. multichannel: How Danone Actimel boosted full-funnel metrics

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Resources Our platform

How publishers boosted revenue with OpenPath (infographic)

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Insights Data and measurement

The Premium Payoff Report

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Resources Data and measurement

How to improve your MMMs with better inputs

Resources Our platform

A guide to upfront planning in 5 essential steps

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Resources Our platform

The trader’s guide to supply path optimization (SPO)

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Resources Our platform

OpenAds: Enabling the most trusted, efficient ad auction

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Resources Omnichannel

Moderna seizes the omnichannel opportunity

Case Studies Omnichannel

Specsavers boosts bookings with AI-powered, full-funnel omnichannel strategy

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Browse our videos and webinars

Hear from ad pros on how to level up your marketing tactics

OMNICHANNEL

Instant Intelligence: Why gaming is India’s next big ad play

New data reveals 74% of Indians play games weekly. Discover how this trend creates massive omnichannel marketing opportunities.

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Get to know the Kokai platform update

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