wordpress插件_这是免费WordPress插件中的未来产品放置模型吗？

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Up until recently, product placement in free WordPress plugins has always been a challenging task. We have seen numerous methods utilized by developers. Some included banner ads on the plugin options page, others released “lite” versions of the plugins, some used lightbox popups in the backend to promote, but none of those methods were as appealing as the one we see emerging. It was first done by Automattic in their Jetpack plugin, and now WooThemes is following the lead with their newest creation called WooDojo. Since there is no name for this product placement model, we will take the liberty of calling it “The Teaser Model”. You are probably wondering what is this Teaser Model? Basically the teaser model allows you to list a bunch of features into one big dashboard where you can simply activate the ones you want. However, some features in the list will be commercial. So you see what the options does, but you have to pay to get it.

直到最近，免费WordPress插件中的产品放置一直是一项艰巨的任务。 我们已经看到开发人员使用了许多方法。 一些在插件选项页面上包括横幅广告，其他一些则发布了插件的“精简版”，一些在后端使用了灯箱弹出窗口进行宣传，但是这些方法都没有我们看到的那样吸引人。 它首先由Automattic在其Jetpack插件中完成，现在WooThemes紧随其后，开发了最新的作品WooDojo。 由于此产品放置模型没有名称，因此我们将其自由命名为“预告片模型”。 您可能想知道这个预告片模型是什么？ 基本上，预告片模型允许您将一堆功能列出到一个大型仪表板中，您可以在其中轻松激活所需的功能。 但是，列表中的某些功能将是商业功能。 因此，您可以看到这些选项的作用，但是您必须付费才能获得它。

The most interesting aspect of “The Teaser Model” is that it is a really creative way for commercial plugins to enter the WordPress plugins repository. Note: Commercial plugins are NOT allowed in the plugin repository (and unlike commercial themes, there is no commercial plugins listing on WordPress.org).

“预告片模型”最有趣的方面是，这是商业插件进入WordPress插件存储库的一种真正创造性的方式。 注意：插件存储库中不允许使用商业插件(与商业主题不同，WordPress.org上没有列出商业插件)。

So let’s take a look at exactly what this “Teaser Model” entails and how this can be abused.

因此，让我们看一下“ Teaser模型”的确切含义以及如何实现 b 用过的。

We will use Jetpack as an example case-study. So when you first activate Jetpack (a FREE plugin), it does NOT work right off the bat. You MUST have a WordPress.com account for it to work. So when you access the Jetpack screen, you will see a list of all available features. In between a bunch of FREE options, there is VaultPress (a paid plugin promo).

我们将使用Jetpack作为案例研究示例。 因此，当您首次激活Jetpack(免费插件)时，它并不能立即起作用。 您必须拥有一个WordPress.com帐户才能运行。 因此，当您访问Jetpack屏幕时，将看到所有可用功能的列表。 在众多免费选项之间，有VaultPress(付费插件促销)。

It is important to note, that we have nothing against VaultPress. As a matter of fact, we use it on our sites. So basically, once you connect to WordPress.com all other features will become available except for VaultPress (Because you have to buy it).

重要的是要注意，我们没有反对VaultPress。 事实上，我们在网站上使用它 。 因此，基本上，一旦您连接到WordPress.com，除VaultPress之外，所有其他功能都将可用(因为您必须购买)。

We noticed this a while ago and thought this was creative. But recently with the launch of WooDojo, we think this idea has potential of becoming the next trend. Here is a look at how Woo is doing their product placement:

我们前一段时间注意到了这一点，并认为这很有创意。 但是最近随着WooDojo的发布，我们认为这个想法有可能成为下一个趋势。 这是Woo如何进行产品放置的一个例子：

Now while they are only promoting their other FREE plugins, this idea has potential. We wouldn’t be surprised if WooCommerce (that has a good number of paid extensions) actually adapt the widget style look for their backend (up-selling the PAID extensions).

现在，尽管他们只推广其他免费插件，但这种想法很有潜力。 如果WooCommerce(具有大量的付费扩展)实际上将小部件样式改编为其后端(向上销售PAID扩展)，我们不会感到惊讶。

So you are wondering how this model could be abused creatively? Basically any PAID plugin can use this model to work their way into the repository, get new user-registration (emails etc), and up-sell their paid products.

所以您想知道这种模型如何 b 创造性地使用？ 基本上，任何PAID插件都可以使用此模型来进入存储库，获取新的用户注册(电子邮件等)，并向上销售其付费产品。

Anyone can simply require users to “Connect” with their site. Connecting would mean the user MUST create an account (free account, but you can upsell the paid options on the membership page). Even if it is a FREE account, you can STILL collect their emails. The user has no choice but to connect otherwise the plugin will not work. Once they have connected to your service, you can implement one-click buy/install features. Since you have their email address (because they are your user), you can use it to up-sell your new products.

任何人都可以要求用户“连接”他们的网站。 连接将意味着用户必须创建一个帐户(免费帐户，但是您可以在会员页面上加价销售付费选项)。 即使它是一个免费帐户，您仍然可以收集他们的电子邮件。 用户别无选择，只能连接，否则插件将无法工作。 一旦他们连接到您的服务，您就可以实现一键式购买/安装功能。 由于您拥有他们的电子邮件地址(因为他们是您的用户)，因此可以使用它来向上销售您的新产品。

Do you think this is the future of product placement in Free WordPress plugins? Would love to hear the community’s thoughts on this. It would also be interesting to see if more developers shift their development model this way. Rather than creating numerous small plugins, should they bundle all of their products into one place? This would also influx the count of downloads because often people might download the plugin just for one feature out of the many that it may offer. But the total download count will be significantly higher.

您是否认为这是免费WordPress插件中产品放置的未来？ 很想听听社区对此的想法。 看看是否有更多的开发人员以这种方式改变他们的开发模型也将很有趣。 他们应该将所有产品捆绑到一个地方，而不是创建大量的小插件吗？ 这也将增加下载次数，因为通常人们可能仅为该功能提供的一项功能下载该插件。 但是总下载数量将大大增加。

翻译自: https://www.wpbeginner.com/opinion/is-this-the-future-product-placement-model-in-free-wordpress-plugins/

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