Bacardi

164 years of rum, family, and unforgettable moments 🦇 On February 4, 1862, our #Founder Facundo Bacardí Massó had a bold idea to reinvent what rum could be and opened the original BACARDÍ distillery in Santiago de Cuba. It was in that small, tin-roofed distillery where the legendary bat logo was born, and where Facundo crafted the revolutionary, light-bodied rums that would forever change the world of rum – what we know today as BACARDÍ. Guided by a deep love for his family, Facundo built more than a business: he built a lasting legacy rooted in care, craftsmanship, and community. And what a wild 164-year ride it's been. Full of spirited innovation, resilience, family, and remarkable moments that have shaped who we are today at Bacardi. To the many generations who came along with us on this journey, thank you. Join us in celebrating #FoundersDay today by raising a glass of your favorite rum to the man who started it all. Salud! 🥃✨ #BacardiLife #Founder’sDay #bacardirum #thebacardiarchives

Turn up the volume. PATRÓN® is stepping onto music’s biggest stage as the Official Tequila Partner of the 2026 Grammy Awards. Throughout Grammy® Week, PATRÓN® will introduce a series of elevated experiences designed to toast Music's Biggest Night®—including official tequila partner at marquee Recording Academy events, VIP hospitality moments, and the debut of "The Golden Record" as the official cocktail of the 2026 Grammy Awards. Made in collaboration with award-winning mixologist Daniel Gonzalez of acclaimed Licorería Limantour in Mexico City, the Golden Record features PATRÓN® EL ALTO, a rare blend of Extra Añejo, Añejo, and Reposado tequilas handcrafted in Jalisco, Mexico. Toast to the stars tonight and taste why the Golden Record hits all the right notes 💫 Sip responsibly. The Golden Record (Official Grammy’s Cocktail): • 1.5 oz PATRÓN® EL ALTO Tequila • 1 oz Prosecco • 0.5 oz Fino Sherry (Tio Pepe®) • 2 oz Pear cordial • Dash of bergamot bitters • 3 slices of red grapes for garnish Stir all ingredients (except prosecco) in a glass with ice, strain in a coupe, top with prosecco, garnish and enjoy.  Get the full backstage story here: https://lnkd.in/eyr25uiU #BacardiLife #PATRÓN #2026GrammyAwards

Starting the new year the right way 🤞 We’re proud to be recognized once again in the Drinks International Brands Report—earning 13 placements in the 2026 edition across both the Best Selling and Top Trending Brands categories for Gin, Rum, Scotch, Irish Whiskey, Vodka, Cognac, Tequila, Mezcal, Cachaça, Liqueurs, Vermouth, and Non-Alcoholic Spirits.  As Drinks International puts it: this report isn’t just a list of the best selling spirits, but a snapshot of the brands that truly matter to the world’s most celebrated venues and bartenders. This honor is a true testament to the craft, passion, and dedication we pour into every bottle. Here’s to another year of making moments matter! 🥃 #BacardiLife #DrinksInternational Dive into the full report here: https://lnkd.in/eFPMHpHQ

This year’s Top 10 Global Cocktail List reveals what’s turning heads in cocktail culture for 2026—no spoilers though. Driven by evolving consumer preferences, these cocktails are shaping trends behind the bar and beyond. Watch to see which bar calls made the list globally, and read more about what’s trending in cocktail culture here: https://lnkd.in/e2Mznra9

As the Official Gin Partner of the UIM E1 World Championship, BOMBAY SAPPHIRE® was proud to serve as the Presenting Partner of the Blue Impact Championship, the finale of the world’s first all-electric powerboat racing series focused on advancing clean marine technology. At a special ceremony hosted at our very own BOMBAY SAPPHIRE® distillery, the team owned by NFL legend, Tom Brady, was named the 2025 E1 Blue Impact Champion, recognizing its contribution to protecting and restoring aquatic ecosystems throughout the race season. Lending his expertise to the judging panel was Rodolfo Nervi, VP of Corporate Sustainability and Global Safety & Quality, Bacardi, who also helped present the award. Check out this short video to find out more. Congratulations to Team Brady and all the E1 teams for making incredible contributions to help protect the world's oceans — proof that sport can be a powerful force for change. 💙🌍 Read more: https://lnkd.in/edtRhgvt 

Here’s to merry moments, bright nights, and glasses filled with cheer! 🥂 Happy Holidays from all of us at Bacardi Limited. 

This holiday season, our global HQ team in #Bermuda came together in partnership with The Salvation Army Bermuda to provide 250 warm meals to the local community. This was the fourth time our team participated, and every year it serves as a reminder that caring for our community is part of who we are. We’re grateful to stand alongside those making a real difference and to continue building a #GoodSpirited legacy rooted in giving back. 💛 Head to our stories to read more about ‘250 Holiday Meals’💛 Read more about ‘250 Holiday Meals’ here – https://lnkd.in/gcHzECh7 #BacardiLife #CommunityImpact #HolidayGiving

We’re welcoming tech and innovation into our whisky warehouses 🥃✨ Meet ‘Royal Bark-la’, the robot dog aptly named after our delicious single malt, ROYAL BRACKLA®. We’re proud to be pioneering with this advanced robotics trial to detect potential ethanol leaks in our Scotch whisky warehouses. Ethanol evaporation is a natural part of the whisky maturation process, but too much means losing more of our precious whisky to the ‘Angel’s share’. With this groundbreaking trial, run in partnership with the National Manufacturing Institute Scotland (NMIS), we’re opening the door to a more reliable and efficient way to protect every drop in the future.🥃 Read more here: https://lnkd.in/eZWHgthB #BacardiLife #Tech #ScotchWhisky #Innovation

Want to know how and what people will drink next year? Download the seventh annual Bacardi Cocktail Trends Report for our picks for 2026. With a move towards more meaningful occasions, micro-indulgence, and storytelling cocktail experiences, people will be even more intentional with their choices and how they want to drink. Find out how bars and brands are responding. Want to know the top bar call for 2026 globally? This and so much more is determined by consumer surveys, hundreds of data points from advocacy teams across the globe, and macro trends identified by The Future Laboratory. The Bacardi Cocktail Trends Report serves up what’s new and next in cocktail culture. Download here: https://lnkd.in/e2Mznra9 #TrendsReport #Bacardi #cocktailtrends #hospitality #mixology #cocktails

Celebrating #NationalBatWeek by spotlighting where conservation takes flight at Bacardi. 🦇 Bats have been integral to our company’s history from the very beginning —and we help to protect their future. We’re proud to have received certifications from the Wildlife Habitat Council for our bat conservation work at our BACARDÍ® rum in Puerto Rico, our site in Jacksonville, Florida and our BOMBAY SAPPHIRE® Distillery in the UK. Swipe to discover the work that helps keep the bat flying high, and read more here: https://lnkd.in/eGgW5qP5 and here https://lnkd.in/esJN5SZY #NationalBatWeek #BacardiLife #GoodSpirited #CorporateSustainability