Bacardi

Sophie Turner is back for summer with ST-GERMAIN®—and this time, the ST-GERMAIN® Hugo Spritz is the unexpected hero of her date night gone wrong. 🥂 To prepare for an iconic summer, ST-GERMAIN® curated the perfect campaign to remind you that spritz season is back and the only way to celebrate is with the lighter, brighter, fresher option. Are you ready to spritz up your summer?

Meet Alessandro Garneri, our Global Master of Botanicals and the expert behind the field-to-bottle journey of the natural ingredients used to craft  MARTINI® vermouth and sparkling wines, BOMBAY SAPPHIRE® gin, and ST-GERMAIN® elderflower liqueur. Celebrating 20 years at Bacardi, Alessandro continues to bring his deep expertise and passion to ensure the exceptional taste of these beautiful brands. Learn more about how Alessandro keeps the flavor blooming at Bacardi.🌸 #BacardiLife #Bacardi #BombaySapphire #StGermain #Martini

We believe the actions we take today can help shape a better tomorrow. This #EarthDay we're proud to spotlight our ongoing efforts to reduce our impact on the environment. From supporting local wildlife surrounding our distilleries, to investing in new technology, to working with those who grow our natural ingredients, we're always finding ways to be #GoodSpirited. 💚 #EarthDay #BacardiLife

It’s bourbon o’clock! This month, we’re spotlighting one of the many talented minds behind ANGEL’S ENVY®. Say hello to Owen Martin, Master Distiller for our world-famous Kentucky bourbon. He’s passionate about crafting spirits with care and intention, and loves nothing more than getting creative with a new innovation. Want to know what gets him out of bed every day? Swipe to find out! 🥃 #BacardiLife #Bacardi #Craftmanship #AngelsEnvyBourbon

Go back in time with the story of family-owned Bacardi. TODAY goes behind the brand with Heritage Curator Rachel Dorion Guerin. She shares the story with Sam Brock on how it all began in Cuba when Facundo Bacardi set to revolutionize rum. From innovation, to illegal confiscation of assets, to international growth -- its a story filled with incredible moments and cocktails that remain favorite to this day. Bonus: Get a peek at items from the private Bacardi Archive collection. Cheers to family and legacy! 🦇 #bacardilife https://lnkd.in/eCGC3VNN

It’s a new month, and that means it’s time to spotlight another of our magnificent Maestros! Meet Agathe Gay Boinot, who became the youngest female Cellar Master of the major Cognac houses when she stepped into the prestigious role last year. Blending heritage with innovation, Boinot ensures every drop of D’USSÉ® Cognac is nothing short of exceptional. And her favorite part of the process? The tasting, of course. 😉 Swipe to learn a little more about Agathe. Read more here– https://lnkd.in/gZeFqW-w #BacardiLife #WomensHistoryMonth #Bacardi #Craftmanship #DUSSEcognac

This weekend marks #InternationalWomensDay, so let’s celebrate the women shaping the future of whisky, gin, rum, cognac, and beyond— like renowned Maestros Stephanie Macleod, Anne Brock, Nancy Duarte, and Agathe Gay Boinot, whose skill and innovation are pushing forward a more inclusive future of the drinks industry. From crafting award-winning spirits to mentoring the next generation of female talent at Bacardi, these trailblazers are redefining what leadership in spirits looks like. 🥃 Read more here: –https://lnkd.in/eCGeuMB2

The next generation of bartending talent is shaking things up in Scotland! 🏆🍸 After 12 weeks of hands-on training with our free bartender program Shake Your Future, these local rising stars went from rookies to pros—learning everything from crafting the perfect BACARDÍ® Mojito to keeping the energy high behind a packed bar. Their final challenge? Running the show at the legendary Glasgow Bartenders Ball at Saint Luke’s! 👏🔥 Cheers to the future of the Scottish bar scene—it's looking bright (and delicious). Read more -- https://lnkd.in/e_csJFxj #bacardilife #shakeyourfuture #goodspirited

100% additive-free tequila. PATRÓN is an open book like that. Since its inception in 1989, PATRÓN has been committed to producing high-quality tequila using only three all-natural ingredients — 100% Weber Blue Agave, water and yeast. No sweeteners. No extracts. No secret ingredients.

Announcing a new era for our iconic Italian vermouth, MARTINI®. 🇮🇹   Its new contemporary bottle, inspired by the arched walkways of Turin, is lighter and slimmer reducing its impact on the environment. The MARTINI ‘Dare To Be’ campaign will be live in key markets in the coming months, and new signature drink, the MARTINI Bianco Spritz, will be joining other MARTINI classics in bars around the world. Salute!🥂   Read more here: https://lnkd.in/eaceDX-e #Martini #Vermouth #Dotherightthing #Goodspirited #Bacardilife