Priscila Dib

iFood Enters Brazil's MVNO Market Brazil’s leading food delivery platform, iFood, has officially entered the mobile market by launching its own branded mobile service in partnership with the mobile virtual network aggregator (#MVNA) and enabler (#MVNE) Surf Telecom. The initiative highlights the growing role of Mobile Virtual Network Operators (#MVNO) in creating customized solutions for specific segments — in this case, the 600,000 delivery workers who power iFood’s logistics network. The service, branded as the iFood SIM, will be available both as a physical SIM card and as an eSIM. It has been tailored to the daily connectivity needs of couriers, offering data packages with unlimited access to key applications such as WhatsApp, Waze, and the iFood app itself. By exempting work-related usage from data limits, the platform aims to reduce costs for delivery professionals, who depend heavily on mobile internet to complete their routes. The launch is structured in phases. Initially, iFood’s Super Diamond couriers will receive free access to a 20GB plan. Next month, workers in the Gold category will be able to subscribe for R$25 (about USD $5) per month, receiving 15GB data with the same app-based perks. By November, the plan will be extended to all active couriers on the platform. For Surf Telecom, which operates as an MVNA, MVNE, MVNO and MNO, the partnership represents an expansion of its role in Brazil’s mobile ecosystem. The company is leveraging its own spectrum assets in São Paulo and Rio de Janeiro, while also relying on the nationwide infrastructure of TIM, one of Brazil’s largest mobile operators. The iFood SIM will be supported on both 4G and 5G. According to Surf Telecom CEO Yon Moreira, the partnership has been in development for more than a year and is now set to become one of the operator’s flagship projects. “We expect to reach the vast majority of delivery workers in a short period of time,” he said in an interview with Teletime. “We are treating iFood as a partner of the first magnitude. The last thing a delivery worker wants is to worry about their phone. We will ensure connectivity works seamlessly.” For iFood, the initiative strengthens its benefits package for couriers, while also locking in loyalty through an essential service. This move by iFood is not unprecedented in the Brazilian market. In fact, it follows a similar playbook successfully established by its competitor, Uber, which also runs an MVNO specifically for its own gig workers in the country. Uber launched its MVNO, branded as Uber SIM (or Uber Chip), in partnership with the very same MVNA/MVNE, Surf Telecom, back in January 2021. https://lnkd.in/gBPue4Zr

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OCN in Brazil! 🚀 Backed by Caravela Capital, the Mexican auto-leasing fintech has announced its expansion into the Brazilian ride-hailing market, entering the competitive landscape. Launching in São Paulo during the first quarter of next year with a fleet of BYD vehicles, OCN is set to partner with Uber and 99. The company’s goal is to have 3,000 cars on the streets of São Paulo within the first 18 months of operations. OCN is making it easier for drivers to access electric vehicles through a subscription model with no deposit, guarantor, or bureaucracy. Approval takes up to 20 minutes, and the package includes maintenance, insurance, fees, and even a home charger. According to the company, this solution can boost drivers’ income by up to 10x, cutting fuel costs while increasing profitability on mobility platforms. The company currently operates five thousand vehicles in Mexico and, backed by a US$150 million investment, aims to triple its fleet by the end of 2026. This expansion not only intensifies competition in urban mobility but also opens the door to new opportunities and innovation in the sector. We’re excited for what’s ahead! Mairon Sandoval https://lnkd.in/dk43S9N5

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"𝗪𝗵𝗮𝘁 𝗰𝗵𝗮𝗻𝗴𝗲𝘀 𝗳𝗼𝗿 𝗕𝗿𝗮𝘇𝗶𝗹 𝘄𝗶𝘁𝗵 𝗥𝗲𝗱𝗮𝘁𝗮?" Question asked by reporter Christiane Pelajo in my interview at TIMES BRASIL - LICENCIADO EXCLUSIVO CNBC on Sep 17th. Until now, data center growth in Brazil has been driven by global cloud players — such as Microsoft, AWS, Google, Oracle — who concentrated their infrastructure here mainly to support latency-critical applications (enterprise and financial systems, social media, gaming, streaming and other critical applications). This presence has been justified by Brazil’s population density, economy, and consumer profile, which made local zones attractive. This cloud segment continues to grow at 10–15% per year, and is now expanding into more regional hubs. On top of that, 𝘁𝗵𝗲 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘁𝗵𝗮𝘁 𝗥𝗲𝗱𝗮𝘁𝗮 𝗯𝗿𝗶𝗻𝗴𝘀 𝗶𝘀 𝘁𝗵𝗲 𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗳𝗼𝗿 𝗕𝗿𝗮𝘇𝗶𝗹 𝘁𝗼 𝗰𝗼𝗺𝗽𝗲𝘁𝗲 𝗳𝗼𝗿 𝗻𝗼𝗻-𝗹𝗮𝘁𝗲𝗻𝗰𝘆-𝗰𝗿𝗶𝘁𝗶𝗰𝗮𝗹 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱𝘀 — applications that don’t depend on being close to the user. What matters here is scale, efficiency, and green energy availability. Think of cloud computing at scale (backups, analytics, mass data processing) and, especially, 𝗮𝗿𝘁𝗶𝗳𝗶𝗰𝗶𝗮𝗹 𝗶𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 — from training large models to running regional inference that can serve all of Latin America. This shift allows both current players and new entrants to prospect an 𝘂𝗻𝘁𝗮𝗽𝗽𝗲𝗱 𝗴𝗹𝗼𝗯𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁. 𝗕𝗿𝗮𝘇𝗶𝗹 𝗺𝗼𝘃𝗲𝘀 𝗳𝗿𝗼𝗺 𝗯𝗲𝗶𝗻𝗴 𝗮 𝗽𝗮𝘀𝘀𝗶𝘃𝗲 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗯𝗲𝗰𝗼𝗺𝗶𝗻𝗴 𝗮𝗻 𝗮𝗰𝘁𝗶𝘃𝗲 𝗽𝗹𝗮𝘆𝗲𝗿, 𝗮𝗯𝗹𝗲 𝘁𝗼 𝗮𝘁𝘁𝗿𝗮𝗰𝘁 𝗮𝗻𝗱 𝘀𝗲𝗿𝘃𝗲 𝘄𝗼𝗿𝗸𝗹𝗼𝗮𝗱𝘀 𝗳𝗿𝗼𝗺 𝗮𝗰𝗿𝗼𝘀𝘀 𝘁𝗵𝗲 𝘄𝗼𝗿𝗹𝗱 — 𝗵𝗲𝗹𝗽𝗶𝗻𝗴 𝗼𝘁𝗵𝗲𝗿 𝗰𝗼𝘂𝗻𝘁𝗿𝗶𝗲𝘀 𝘀𝗰𝗮𝗹𝗲 𝘁𝗵𝗲𝗶𝗿 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗶𝗻 𝗮 𝗴𝗿𝗲𝗲𝗻𝗲𝗿 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝘀𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗹𝗲 𝘄𝗮𝘆. Link to the full interview: https://lnkd.in/d-6_4NQt.

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Winning customer primacy means being present in the moments that matter most, and payments are most often the first step. That is why Getnet is such an important part of Santander’s strategy, helping companies simplify payments and build stronger relationships with their customers. Three examples: * In Spain, helping Grupo Pascual turn delivery teams’ mobile phones into secure POS terminals. * In Portugal, working with Elecctro to allow EV drivers to pay instantly with their bank card. * In Mexico, partnering with Soft Restaurant to unify restaurant management and payments in a single system. These partnerships strengthen Santander's position as a one stop shop and trusted advisor for our customers.

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